Your SlideShare is downloading. ×
0
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Dražen Drnas: GoHome Philosophy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Dražen Drnas: GoHome Philosophy

1,510

Published on

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,510
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. <ul><li>Our mission is to change the way of finding Your home ! </li></ul>
  • 2. GoHome ‘ philosophy ’ Vertical search engine in action
  • 3. Finding home <ul><li>Process that demands patience but also better tools </li></ul><ul><li>Internet as media for finding home – free / available </li></ul><ul><li>Rise of Internet penetration </li></ul><ul><li>Tools </li></ul><ul><ul><li>Search engines (Google…) </li></ul></ul><ul><ul><li>Real estate portals </li></ul></ul><ul><ul><li>Real estate agencies web sites </li></ul></ul>
  • 4. Problems <ul><li>Lots of different webs </li></ul><ul><li>Many different sources/lack of comprehensive one </li></ul><ul><li>Searchability (existing search tools are not good enough) </li></ul><ul><li>Spam / Old data </li></ul>
  • 5. GoHome solves problems <ul><li>Aggregating part </li></ul><ul><ul><li>GoHome aggregates content from all real estate agencies and portals in a given market </li></ul></ul><ul><li>Searching part </li></ul><ul><ul><li>GoHome provides the optimal results for any given query </li></ul></ul><ul><li>Filtering, faster updates </li></ul><ul><ul><li>GoHome searches only real estate classified ads, not real-estate topics from forums or other sites, while Google searches the entire Net </li></ul></ul>
  • 6. GoHome Technology <ul><li>What is search (Google…) </li></ul><ul><li>What is vertical search (special segment jobs, cars, real estate…) </li></ul><ul><li>Advantages </li></ul><ul><ul><li>Industry specific approach </li></ul></ul><ul><ul><li>Structured data </li></ul></ul><ul><ul><li>Better results </li></ul></ul>
  • 7. GoHome in n ovation <ul><ul><li>Concept is innovative </li></ul></ul><ul><ul><li>Technical Implementation is innovative </li></ul></ul><ul><ul><ul><li>Deep indexing of unstructured data </li></ul></ul></ul><ul><ul><ul><li>NLP (Natural Language Processing) module for user query analysis </li></ul></ul></ul><ul><ul><ul><li>GoHome ranking module </li></ul></ul></ul><ul><ul><ul><li>GEO location module </li></ul></ul></ul><ul><ul><ul><li>Language independent core </li></ul></ul></ul><ul><li>GoHome philosophy </li></ul>
  • 8. GoHome philosophy <ul><li>The best real e state agent </li></ul><ul><ul><li>Has information about whole market </li></ul></ul><ul><ul><li>Understands your query </li></ul></ul><ul><ul><li>Knows fresh information (new/changed offers each night) </li></ul></ul><ul><li>The best ROI to ours clients </li></ul><ul><li>Local approach </li></ul><ul><li>EU expansion </li></ul><ul><li>How we are going to do it (how we done it)? </li></ul>
  • 9. GoHome facts - Croatia <ul><li>Since 1.5.2007: </li></ul><ul><li>Over 155.000 properties indexed (practically whole Croatian real estate market) </li></ul><ul><li>More than 30.000 queries/day </li></ul><ul><li>More than 140.000 visits/month </li></ul><ul><li>Over 160 customers (120 agencies, 23 portals, 20+ related industries) </li></ul><ul><li>Launched in Slovenia, sales started </li></ul><ul><li>Spain beta version, Italy next month </li></ul>
  • 10. GoHome business model <ul><li>Pay-per-Click model </li></ul><ul><li>Advantages of GoHome PPC model </li></ul><ul><ul><li>Highly targeted population </li></ul></ul><ul><ul><li>Cost-effective online advertising </li></ul></ul><ul><ul><li>Payment only when visitors click on the ad </li></ul></ul><ul><li>Croatia is small market – expansion </li></ul>
  • 11. GoHome expansion <ul><li>Must have vision! </li></ul><ul><li>Fundaments </li></ul><ul><ul><li>Technical fundament </li></ul></ul><ul><ul><ul><li>language independent implementation </li></ul></ul></ul><ul><ul><li>Organizational fundament </li></ul></ul><ul><ul><ul><li>Team established (development, marketing/sales) </li></ul></ul></ul><ul><ul><ul><li>local approach specific for each market </li></ul></ul></ul><ul><ul><ul><li>Institutional support (APIU/HGK) </li></ul></ul></ul><ul><ul><li>Financial fundament </li></ul></ul><ul><ul><ul><li>VC-fond recapitalization </li></ul></ul></ul>
  • 12. Getting venture capital <ul><li>Are you sexy? </li></ul><ul><ul><li>Product </li></ul></ul><ul><ul><li>Market position </li></ul></ul><ul><ul><li>Revenues </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><ul><li>Expansion </li></ul></ul><ul><li>Process </li></ul><ul><ul><li>Pitch </li></ul></ul><ul><ul><li>‘ un formal’ Due Diligence </li></ul></ul><ul><ul><li>Letter of intent / Term sheet </li></ul></ul><ul><ul><li>Formal Due Diligence </li></ul></ul><ul><ul><li>Final negotiations / legal staff </li></ul></ul>
  • 13. Getting capital - our experience <ul><li>Long process </li></ul><ul><li>Demanding process </li></ul><ul><li>Process that is challenging yours business plan </li></ul><ul><li>(No) tricks ? </li></ul><ul><li>Valuation ?! </li></ul>
  • 14. Something for webmasters <ul><li>Real-estate webmasters </li></ul><ul><ul><li>Tips </li></ul></ul><ul><ul><li>Special marketing offers </li></ul></ul><ul><li>Open for project specific cooperation </li></ul><ul><li>AdsHome </li></ul><ul><li>SearchBox </li></ul><ul><li>CustomSearchBox </li></ul><ul><li>CustomEngine </li></ul><ul><li>Call us for details! </li></ul>
  • 15. GoHome Future <ul><li>New markets (EU expansion) </li></ul><ul><li>Technical improvements </li></ul><ul><ul><li>Profiles (myGoHome) </li></ul></ul><ul><ul><li>G-rank </li></ul></ul><ul><ul><li>GoHome Professional </li></ul></ul>
  • 16. <ul><li>Thank you! </li></ul>

×