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Dražen Drnas: GoHome Philosophy
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Dražen Drnas: GoHome Philosophy

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Transcript

  • 1.
    • Our mission is to change the way of finding Your home !
  • 2. GoHome ‘ philosophy ’ Vertical search engine in action
  • 3. Finding home
    • Process that demands patience but also better tools
    • Internet as media for finding home – free / available
    • Rise of Internet penetration
    • Tools
      • Search engines (Google…)
      • Real estate portals
      • Real estate agencies web sites
  • 4. Problems
    • Lots of different webs
    • Many different sources/lack of comprehensive one
    • Searchability (existing search tools are not good enough)
    • Spam / Old data
  • 5. GoHome solves problems
    • Aggregating part
      • GoHome aggregates content from all real estate agencies and portals in a given market
    • Searching part
      • GoHome provides the optimal results for any given query
    • Filtering, faster updates
      • GoHome searches only real estate classified ads, not real-estate topics from forums or other sites, while Google searches the entire Net
  • 6. GoHome Technology
    • What is search (Google…)
    • What is vertical search (special segment jobs, cars, real estate…)
    • Advantages
      • Industry specific approach
      • Structured data
      • Better results
  • 7. GoHome in n ovation
      • Concept is innovative
      • Technical Implementation is innovative
        • Deep indexing of unstructured data
        • NLP (Natural Language Processing) module for user query analysis
        • GoHome ranking module
        • GEO location module
        • Language independent core
    • GoHome philosophy
  • 8. GoHome philosophy
    • The best real e state agent
      • Has information about whole market
      • Understands your query
      • Knows fresh information (new/changed offers each night)
    • The best ROI to ours clients
    • Local approach
    • EU expansion
    • How we are going to do it (how we done it)?
  • 9. GoHome facts - Croatia
    • Since 1.5.2007:
    • Over 155.000 properties indexed (practically whole Croatian real estate market)
    • More than 30.000 queries/day
    • More than 140.000 visits/month
    • Over 160 customers (120 agencies, 23 portals, 20+ related industries)
    • Launched in Slovenia, sales started
    • Spain beta version, Italy next month
  • 10. GoHome business model
    • Pay-per-Click model
    • Advantages of GoHome PPC model
      • Highly targeted population
      • Cost-effective online advertising
      • Payment only when visitors click on the ad
    • Croatia is small market – expansion
  • 11. GoHome expansion
    • Must have vision!
    • Fundaments
      • Technical fundament
        • language independent implementation
      • Organizational fundament
        • Team established (development, marketing/sales)
        • local approach specific for each market
        • Institutional support (APIU/HGK)
      • Financial fundament
        • VC-fond recapitalization
  • 12. Getting venture capital
    • Are you sexy?
      • Product
      • Market position
      • Revenues
      • Management
      • Expansion
    • Process
      • Pitch
      • ‘ un formal’ Due Diligence
      • Letter of intent / Term sheet
      • Formal Due Diligence
      • Final negotiations / legal staff
  • 13. Getting capital - our experience
    • Long process
    • Demanding process
    • Process that is challenging yours business plan
    • (No) tricks ?
    • Valuation ?!
  • 14. Something for webmasters
    • Real-estate webmasters
      • Tips
      • Special marketing offers
    • Open for project specific cooperation
    • AdsHome
    • SearchBox
    • CustomSearchBox
    • CustomEngine
    • Call us for details!
  • 15. GoHome Future
    • New markets (EU expansion)
    • Technical improvements
      • Profiles (myGoHome)
      • G-rank
      • GoHome Professional
  • 16.
    • Thank you!