Sound Barriers An Open Research Project from Inglis Jane Ltd Analysis of Voice as a User Interface for Mobile Applications and Devices July – Sept 2009

Introduction Open Research Project Collaboration with participants Share results with participants 1 hour discussion Validate assumptions Ask some questions Your objectives from the survey Your recommendations Your anonymity & confidentiality Aims to answer 2 Questions: Has Voice as a User Interface (VUI), finally come of age? If so, what does this mean for mobile apps and devices, their Users, developers and designers? Method Engage professionals in eco-system Interviews / discussions Blog Comments / discussions Consumer Survey (Aug 09) Online Voice (tbc) Publish initial analysis for professionals Sept 09

Open Research Project

Collaboration with participants

Share results with participants

1 hour discussion

Validate assumptions

Ask some questions

Your objectives from the survey

Your recommendations

Your anonymity & confidentiality

Aims to answer 2 Questions:

Has Voice as a User Interface (VUI), finally come of age?

If so, what does this mean for mobile apps and devices, their Users, developers and designers?

Method

Engage professionals in eco-system

Interviews / discussions

Blog Comments / discussions

Consumer Survey (Aug 09)

Online

Voice (tbc)

Publish initial analysis for professionals Sept 09

Mobile VUI Application Space VUI Application Space App & Device Control Messaging Applications Personal Assistant Navigation Info Media Search Content Creation eCommerce Increasing number of mobile propositons with voice control element Emerging mobile applications space especially suited to voice Opportunities in integrated propositions? Where do we see next developments coming?

Applications

Personal Assistant

Navigation

Info Media

Search

Content Creation

Increasing number of mobile propositons with voice control element

Emerging mobile applications space especially suited to voice

Opportunities in integrated propositions?

Where do we see next developments coming?

Has VUI come of Age? Mobile Speech Recognition Voice Biometrics Voice XML All Timelines are from Google & relate to search terms, online occurrences 2006/7 iphone 2005 Wildfire withdrawn 2000 Orange launches Wildfire 2000 DRIVERS? Device capabilities ASR Self-learning Mobile Web convergence Wearable devices All the technology now looks ripe, and the Star Trek badge communicator is feasible. The only debate is where to locate the bulk of the intelligence Peter Cochrane 1997 2006 1994 Early R&D- fixed & IVR Adoption 1985

DRIVERS?

Device capabilities

ASR

Self-learning

Mobile Web convergence

Wearable devices

Measuring Market Maturity 2000 2006 1994 1985 2009 2012 Google News /Search profile 1966 1981 1997 2012 2027 2042 Where in the life-cycle? Triggers? Dependencies? Issues?

VUI User Needs & Product Implications

Barriers to mass market adoption? Complexity ? Developing different functions when driven by voice versus visual interface Must deal with multiple vendors Availability of other supporting technologies? Cost ? Relative ROI of adding VUI Scalability Localisation requirements Difficult to develop applications ? Availability of expertise Time consuming Vested interests and isolated IP? User acceptance / perception ? Quality / Accuracy levels Need to use voice? Why bother? Market readiness ? Device capabilities Value to MNO ’ s / SPs – other priorities Breaking the sound barrier F14 achieves super-sonic speed

Complexity ?

Developing different functions when driven by voice versus visual interface

Must deal with multiple vendors

Availability of other supporting technologies?

Cost ?

Relative ROI of adding VUI

Scalability

Localisation requirements

Difficult to develop applications ?

Availability of expertise

Time consuming

Vested interests and isolated IP?

User acceptance / perception ?

Quality / Accuracy levels

Need to use voice? Why bother?

Market readiness ?

Device capabilities

Value to MNO ’ s / SPs – other priorities

Questions What are the main opportunities for VUI? What do you think the main barriers to mass market apps and services with VUI? What kinds of apps and services do you think most benefit from voice? What do you think the key challenges are for apps & service providers using VUI? What are the main costs and issues in delivering mobile VUI apps? In your view, do customers want VUI? Which customer groups do you think will have a preference for VUI? How will you be using VUI in the next 1-2 years? What impact do you think this will have on your business and your customers? What other questions should we be asking? Any questions for us?

What are the main opportunities for VUI?

What do you think the main barriers to mass market apps and services with VUI?

What kinds of apps and services do you think most benefit from voice?

What do you think the key challenges are for apps & service providers using VUI?

What are the main costs and issues in delivering mobile VUI apps?

In your view, do customers want VUI?

Which customer groups do you think will have a preference for VUI?

How will you be using VUI in the next 1-2 years?

What impact do you think this will have on your business and your customers?