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Optimaliseer shopping experiences - Robert de Boer van Intershop
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Optimaliseer shopping experiences - Robert de Boer van Intershop


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Presentatie Robert de Boer van Intershop tijdens het B2B Summit.

Presentatie Robert de Boer van Intershop tijdens het B2B Summit.

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  • Hello folks and welcome to my presentation this afternoon on B2B.My is XXX, function at IntershopI’d like if I may to start with some financial projections.
  • Lets move onto some examples.
  • Hier zienwewathedendaagsesites;Zezienerallemaalgoeduit en zijngericht op eenoptimaleklantervaring:Goede contentpersonalisatieDynamischezoekmogelijkhedenKlantreviewdsocial integration, Mobieleapplicaties
  • Hierbijnogeenvoorbeeld van eentypische B2B site van ongeveer 10 jaargeleden.Het ginghiervooralomeencatalogus online tezetten en je eenbestellingtelatendoen.Wat je hieropvalt is:- Veeltext- MatigeplaatjesWeinigkleurGeenpersonalitieKlantmoeilijktebinden
  • Hiereenvoorbeeldwaarze hetpersoonlijkermaken.HP is een van Intershop eersteklanten en dit is de HP’s Home Office Store for MKB.Als je nietbeterzouwetenzou je denkdatditeen B2C site is.Functionaliteiten die HP gebruikt in hun site zijnAantrekkelijk en dynamisch design met rijke content wat business user makkelijkkunnenaanpassen.An attractive and dynamic design that incorporates rich media and the use of content management technologySEO vriendelijkConfiguratie van laptop en dergelijkalvorens je ze in je winkelwagentjelegtUp- en cross sellVraagbaak en online hulpAllemogelijkbestel- en betaalmogelijkheden
  • Hiernogeenvoorbeeld van eenTechnischegroothandelCanComJe ziethier:SpecialenaanbiedingenPromotiesCross-Sell/ Up-Sell- En verschillendebetaalmogelijkheden
  • Hiernogmaalseen screenshotJe ziethierzoekfiltersommakkelijker het juiste product tevinden. Zoeken envinden is zeerbelangrijkvooreenoptimalegebruikerservaring.
  • Here’s my last example from another Intershop customer Merck. You can see here that it features the use of mobile. This shows the periodic table app, which at one stage was one of the most downloaded apps on the apple app store. Following the B2C world, mobile technologies now be found in the B2B environment. And it is because companies are listening to their customers and bringing them a compelling experience, across all touch points.Mobile presents its own challenges, key is to consistently present your company, your offers, your services, your brand across a range of devices including smartphones and tablets using a variety of technologies including Mobile Website, Mobile Web Apps and Native Apps.We are already seeing the rise of tablets as an essential tool in sales. Both behind the counter in B2C as well as in B2B for the Account Manager who visits theircustomers, provides information and hopefully creates orders.
  • As a side note and a point to ponder.Amazon now has a B2B presence online. They have more than 600,000 SKUs and the catalogue is growing. Amazon Supply state their aim as being „to offer Earth's largest selection of essential products for businesses, labs, workshops and factories. “ (1)In addition to a vast catalogue, they offer:A 365-day return policyEvery day low pricesA dedicated customer service team and technical help on a 1-800 numberFREE Two-Day Shipping on eligible orders $50 and overInternational shipping to more than 50 countries, including the UKOrder trackingEasy payment with an Corporate Credit LineIts still early days for Amazon Supply as to whether they will be successful or not. However, many of the arguments against them, e.g. they have no physical presence or they don’t have the expertise in product xyz were the same arguments that came from the established bricks and mortar retailers when Amazon first launched their market places. Amazon also has a track record of launching disruptive technologies which turn out to be very successful.For everybody in B2B it’s a question of – watch this space.Source:1.
  • Transcript

    • 1. Visie op de veranderingen in de wereld van B2B Commerce Robert de Boer, Sales Manager Benelux, Intershop
    • 2. Intershop | The E-Commerce Company Financial Projections Commerce (US only - Forrester) 2013 • $252 billion for B2C • $559 billion for B2B (EDI excluded) • Als we dit vertalen naar Nederland(2013): • € 12 Miljard B2C • € 25 Miljard B2B ??
    • 3. Intershop | The E-Commerce Company State of the Art in 1994 ...
    • 4. Intershop | The E-Commerce Company Moving on to 2013
    • 5. Intershop | The E-Commerce Company B2B is changing too The primary force is the consumerisation of B2B
    • 6. Examples
    • 7. Intershop | The E-Commerce Company
    • 8. Intershop | The E-Commerce Company
    • 9. Intershop | The E-Commerce Company
    • 10. Intershop | The E-Commerce Company
    • 11. Intershop | The E-Commerce Company
    • 12. Intershop | The E-Commerce Company 12
    • 13. Intershop | The E-Commerce Company 13 Optimise the B2B Experience to Match B2C Expectations Forrester Research, Inc. (Nasdaq: FORR) Andy Hoar, Key Trends In B2B eCommerce For 2013
    • 14. Intershop | The E-Commerce Company The New Kid on the Block
    • 15. Intershop | The E-Commerce Company Punten om mee te nemen • Focus on the Customer • Enable your Channel Ecosystem • Make all B2C Features Available to B2B • Benefit from the Collective Experience
    • 16. Corporate Headquarters: Intershop Communications AG Intershop Tower 07740 Jena Germany Phone: +49 3641 50-0 Fax: +49 3641 50- 1111 Americas Headquarters: Intershop Communications, Inc. 282 2nd Street, Suite 303 San Francisco, CA 94105 USA Phone: +1 415 844-1500 Fax: +1 415 844-3800 Australia Headquarters: Intershop Communications Australia Pty Ltd 19 Bennetts Lane Melbourne, VIC 3000 Australia Phone : + 61 396543707 SoQuero GmbH Ludwigstraße 31 60327 Frankfurt am Main Germany Phone: +49 69 254949-0 Fax: +49 69 254949- 49 TheBakery GmbH Monbijouplatz 5 10178 Berlin Germany Phone: +49 30 2888588-0 Fax: +49 30 2888588- 10 © 2013 Intershop® Communications AG . All rights reserved. All other trademarks are the property of their respective owners. China Headquarters: Intershop Communications Asia Limited Kowloon Centre Suite 1008-1009, 10th Floor 33 Ashley Road Tsim Sha Tsui, Kowloon, Hongkong Phone : + 61 396543707