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Recruitment 3.0
 

Recruitment 3.0

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Look at the new media when you want to hire young talent !

Look at the new media when you want to hire young talent !

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    Recruitment 3.0 Recruitment 3.0 Presentation Transcript

    • recruitment 3.0
      IngeGeerdens
    • 1980
    • 1990
    • 2000
    • 2010
    • the world has changed
    • everybody’s connected
    • the modern life:
      work
    • the modern life:
      work
      home
    • the modern life:
      work
      home
      play
    • the modern life:
      work
      home
      play
      sleep
    • define ‘work’
      that brief period during the day
      where I have to
      use old technology
    • 19th Century
      childhood
      adulthood
      20th Century
      teen
      childhood
      adulthood
      21st Century
      teens
      tweens
      kippers
      childhood
      adulthood
      0 years
      80 years
    • the future is digital
    • your candidates will be too
    • An invasion of armies may be resisted but not an idea whose time has come.
      - Victor Hugo, 18th century
    • candidate behaviour changes
      how did you find your previous job?*
      newspapers & advertising
      1
      * source: @ce
    • candidate behaviour changes
      how did you find your previous job?*
      newspapers & advertising
      job site listings
      1
      2
      * source: @ce
    • candidate behaviour changes
      how did you find your previous job?*
      newspapers & advertising
      job site listings
      friends, family, by word of mouth
      1
      2
      3
      * source: @ce
    • candidate behaviour changes…
      how did you find your previous job?*
      newspapers & advertising
      job site listings
      friends, family, by word of mouth
      recruitment agencies
      1
      2
      3
      4
      * source: @ce
    • …constantly!
      where are you looking for jobs now?*
      organizations’ own website
      1
      * source: @ce
    • …constantly!
      where are you looking for jobs now?*
      organizations’ own website
      internet search engines
      1
      2
      * source: @ce
    • …constantly!
      where are you looking for jobs now?*
      organizations’ own website
      internet search engines
      employer intranet
      1
      2
      3
      * source: @ce
    • …constantly!
      where are you looking for jobs now?*
      organizations’ own website
      internet search engines
      employer intranet
      trade organizations’ websites
      1
      2
      3
      4
      * source: @ce
    • youngsters don’t go to sleep nor wake up with your company
    • so get over it, and act!
    • stop annoyvertising
    • but stay creative
    • trends anno 2010
      youngsters have too many channels to interact
      the human brain survives by filtering out information
      today's youngsters remember only 5% from all information they receive in one day
      1
      2
    • recruitement now
      candidates stumble upon job opportunities as they “surf”
    • candidate relationship management
      make sure you stay in close contact…
    • Tell your story, but be authentic.
    • If you ‘re going to make a statement, flash!
    • are you web2.0?
      Most 2.0 websites allow commenting.
      Most 2.0 websites establish a sense of community ?
      Most 2.0 companies enabled 2-way communication.
      Does yours ?
      What about your candidate community ?
      Do you interact with your candidates ?
    • top 5 attraction/retention factors
      work/life balance
      workplace culture
      management style
      job content
      training
      • flexibility
      • community
      • accessibility
      • variety
      • employability
      1
      2
      3
      4
      5
    • the war on talent in 2010
      HR the old way
      HR the new way
      HR resp. for PEOPLE Mgmt
      Search & Select
      Recruiting = purchasing
      Developing = training
      All managers are accountable
      Shape /brand your company
      Recruiting = marketing
      Development = autonomy and mentoring
    • new positions will rise
      VP Web Development
      VP Web Content
      VP CRM

      candidates <25y have more experience than >40y
    • start using your own website
      as a platform for candidates, alumni, customers
    • HR beyond 2010
    • sources
      Peter Hinssen “The New Normal”
      @ce : research in job seeker behaviour
      www.mobileyouth.com
      www.whatyouththink.com