Recruitment 3.0

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Look at the new media when you want to hire young talent !

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Recruitment 3.0

  1. 1. recruitment 3.0<br />IngeGeerdens<br />
  2. 2. 1980<br />
  3. 3. 1990<br />
  4. 4. 2000<br />
  5. 5. 2010<br />
  6. 6. the world has changed<br />
  7. 7. everybody’s connected<br />
  8. 8. the modern life:<br />work<br />
  9. 9. the modern life:<br />work<br />home<br />
  10. 10. the modern life:<br />work<br />home<br />play<br />
  11. 11. the modern life:<br />work<br />home<br />play<br />sleep<br />
  12. 12. define ‘work’<br />that brief period during the day <br />where I have to <br />use old technology<br />
  13. 13. 19th Century<br />childhood<br />adulthood<br />20th Century<br />teen<br />childhood<br />adulthood<br />21st Century<br />teens<br />tweens<br />kippers<br />childhood<br />adulthood<br />0 years<br />80 years<br />
  14. 14. the future is digital<br />
  15. 15. your candidates will be too<br />
  16. 16. An invasion of armies may be resisted but not an idea whose time has come.<br />- Victor Hugo, 18th century<br />
  17. 17. candidate behaviour changes<br />how did you find your previous job?*<br />newspapers & advertising<br />1<br />* source: @ce <br />
  18. 18. candidate behaviour changes<br />how did you find your previous job?*<br />newspapers & advertising<br />job site listings<br />1<br />2<br />* source: @ce <br />
  19. 19. candidate behaviour changes<br />how did you find your previous job?*<br />newspapers & advertising<br />job site listings<br />friends, family, by word of mouth<br />1<br />2<br />3<br />* source: @ce <br />
  20. 20. candidate behaviour changes…<br />how did you find your previous job?*<br />newspapers & advertising<br />job site listings<br />friends, family, by word of mouth<br />recruitment agencies<br />1<br />2<br />3<br />4<br />* source: @ce <br />
  21. 21. …constantly!<br />where are you looking for jobs now?*<br />organizations’ own website<br />1<br />* source: @ce <br />
  22. 22. …constantly!<br />where are you looking for jobs now?*<br />organizations’ own website<br />internet search engines<br />1<br />2<br />* source: @ce <br />
  23. 23. …constantly!<br />where are you looking for jobs now?*<br />organizations’ own website<br />internet search engines<br />employer intranet<br />1<br />2<br />3<br />* source: @ce <br />
  24. 24. …constantly!<br />where are you looking for jobs now?*<br />organizations’ own website<br />internet search engines<br />employer intranet<br />trade organizations’ websites<br />1<br />2<br />3<br />4<br />* source: @ce <br />
  25. 25. youngsters don’t go to sleep nor wake up with your company<br />
  26. 26. so get over it, and act!<br />
  27. 27. stop annoyvertising<br />
  28. 28. but stay creative<br />
  29. 29. trends anno 2010<br />youngsters have too many channels to interact<br />the human brain survives by filtering out information<br />today's youngsters remember only 5% from all information they receive in one day<br />1<br />2<br />
  30. 30. recruitement now<br />candidates stumble upon job opportunities as they “surf”<br />
  31. 31. candidate relationship management<br />make sure you stay in close contact…<br />
  32. 32. Tell your story, but be authentic.<br />
  33. 33. If you ‘re going to make a statement, flash!<br />
  34. 34. are you web2.0?<br />Most 2.0 websites allow commenting.<br />Most 2.0 websites establish a sense of community ?<br />Most 2.0 companies enabled 2-way communication.<br />Does yours ?<br />What about your candidate community ?<br />Do you interact with your candidates ?<br />
  35. 35. top 5 attraction/retention factors<br />work/life balance<br />workplace culture<br />management style<br />job content<br />training <br /><ul><li> flexibility
  36. 36. community
  37. 37. accessibility
  38. 38. variety
  39. 39. employability</li></ul>1<br />2<br />3<br />4<br />5<br />
  40. 40. the war on talent in 2010<br />HR the old way<br />HR the new way<br />HR resp. for PEOPLE Mgmt<br />Search & Select <br />Recruiting = purchasing<br />Developing = training <br />All managers are accountable<br />Shape /brand your company<br />Recruiting = marketing<br />Development = autonomy and mentoring<br />
  41. 41. new positions will rise<br />VP Web Development<br />VP Web Content<br />VP CRM<br />…<br />candidates <25y have more experience than >40y <br />
  42. 42. start using your own website<br />as a platform for candidates, alumni, customers<br />
  43. 43. HR beyond 2010<br />
  44. 44. sources<br />Peter Hinssen “The New Normal”<br />@ce : research in job seeker behaviour<br />www.mobileyouth.com<br />www.whatyouththink.com<br />

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