Denver, Your Research Destination! Prepared for the ______ Research Team by
There’s No Place Like Home!Prepared By :Christine Cook PRC, CEO-Generator-FloristBret Agre, COO-Back-Up Generator-Artist Guests: [Insert Guest Names – Titles]
Overview of PresentationWhy Denver? About Denver Diversity/ Teens/ Tweens Restaurant / Food Health / Beauty Apparel / Retail Packaged Goods Pharmaceutical Technology / Entertainment Alcohol / Beverages Agricultural / ManufacturingINGATHER RESEARCH & INNOVATION RESORTS™
Why are you flying over Denver? Largest city between Phoenix, AZ & Minneapolis, MN Untapped market, not oversaturated; leads to “fresher” respondents Largest city in the Mountain Time Zone 300+ days of sunshine – more annual hours of sunshine than San Diego orMiami. 5th sunniest state in the nation. Yes, it does snow here, however it is almost always melted by noon the nextday. Average winter snowfall is 6.8”/month in the city. We have many transplants fromother markets; We represent a good cross section of America Ingather! There is no place like it ~ Photo by Chad Galloway
Let’s Talk About Denver… Rated 1st for Baby Boomer Capital of the US In turn a great market for the young adults of these Boomers Rated 1st for Highest Educated Market in the US #1 market for Organic companies and shoppers Rated 10th in Most Disposable Income; even for Spanish languageHispanics Also #1 market for Microbrews while having the sophistication of other alcohol rated research High Population Growth - 16.9% growth; 9.7% national average Louisville, CO was rated #1 for place to live in the U.S. by CNNMoney Low Unemployment Rate - 8.4%, national average 9.1% Great Swing State for Political Research Home to Southwest, Frontier Airlines and main United Airlines hub CU Medical ranked #4 among 125 Medical Schools and 15th for Nursing,while Northern Colorado ranks #2 for Veterinary medicine Denver University Daniels College of Business – ranked 15th in theworld for business schools
Let’s Talk More About Denver…Diversity Denver is a good representative sample of the U.S. as a whole Great mix of acculturated & un-acculturated Hispanics Household CO USARace/Ethnicity CO USA IncomeAsian, Pacific 3% 5% Under $15K 8% 13%Islander $15K-$24,999K 8% 12%African 7% 12% $25K-$34,999K 9% 11%American $35K-$49,999K 14% 14%Hispanic 20% 16% $50K-$74,999K 20% 18%Caucasian 63% 63% $75K-$99,999K 15% 12%Other 7% 4% $100K+ 26% 10% Teens & Tweens Higher income than national average 24% of population is Less than 18 years of age Outdoorsy & Techy All American
Let’s Talk About Industries in Denver…Quick Casual Restaurant / Fast Food Birth place & headquarters of: Mad Greens Noodles & Co. Qdoba Goodtimes Smashburger Chipotle Arby’s Einstein Bros. Bagels Boston Market Quizno’s Craftworks – Old Chicago’s, Rock Garbanzo Mediterranean Grill Bottom Brewery, and several others In-Context Example: Mimic the delivery pizza experience, from the comfort of a real home.Health & Beauty Top Organic & Natural Market Many Organic/Natural Shopping Chains Whole Foods Sprouts Sunflower Market Trader Joe’s Vitamin Cottage Wild Oats Market Alfalfa’s In-Context Example: Preview Parties – Position your study as a casual party, rather than traditional research
Let’s Talk About Industries in Denver…Apparel / Retail 10th Largest Downtown in regards to retail Smallest Market with All Major Pro Sports Teams Heavy Athletic / Outdoor Apparel Industry – unparalleled outdoor activities Home to Crocs, Ebags & BoppyIn-Context example: Have a respondents put on your new hiking boots, and conductthe interview on a hiking trail with one of INGATHER’s in house “helmet cameras”. Packaged Goods 3rd Largest Food Processing Manufacturer State Distribution Center for the Rocky Mountain Region Most Dog Friendly Market & Dog owners and parks per Capita In-Context example: Have your respondents test the usability In-House Bernese Mountain Dogs of a new product while cooking in a real home kitchen.Pharmaceutical Over 25 hospitals in the Denver Metro area – Many top rated Over 6,300 beds total Top Market for Asthma and OrthopedicUniversity of Colorado is Rated #4 in the Nation
Let’s Talk About Industries in Denver…Technology Entertainment “Mini Silicon Valley” Nintendo Wii, Xbox Kinect, and PS3 in- Top Market for Engineers house School of Mines Top Ranked Headquarters for: Headquarters for: Dish Network Cisco Regal Entertainment Jeppesen / Boeing EchoStar Lockheed Martin High Noon Entertainment Level 3 Communications Sports Authority 3H2MHILL Time-Warner Avaya Otterbox Frontier Airlines Southwest AirlinesIn-Context example: Test home based technology products in a real environment.Including TV, Video Games, Cable, Satellite, Surround Sound, Home PC, Internet, andeven 3-D, etc.
Let’s Talk About Industries in Denver… Beverages Headquarters for Non-alcohol Beverages, to name a few: Celestial Seasonings Deep Rock El Dorado Jones Soda Izze #1 Market for Microbrews Home of the Great American Beer Festival Headquarters for Alcohol Beverage Companies: New Belgium Breckenridge Brewery Great Divide Left Hand Brewing Avery Brewing O’Dell Brewing Tommyknocker Brewery Wynkoop Brewing (owned by John Hickenlooper, current Governor of Colorado)In-Context example: Drinking buddies group in our game room, with full wet bar;mimic a real bar, play pool, hangout in a controlled environment.
Let’s Talk About Industries in Denver…Agriculture $20 Billion Industry Crop Producer Top 10 Livestock Producer Dairy Grain Sorghum Cattle Wheat Potatoes Hogs Corn Sugar Beets Sheep Hay Apples Chicken Eggs BeansManufacturing 3rd Largest Food Processing Manufacturing Industry Home to Ball Corp Leading Manufactured Products: Medical Equipment Computer Equipment Communication Equipment
The INGATHER Way of Life… More real environment – a real home As in-context as possible Comfortable and relaxed for clients and respondents Customized and adaptable Resort amenities at traditional prices We don’t recruit; we “Scout”. There is a difference! The right people in the right environment Changing the industry’s way of thinking …Deeper insights, better results! “INGATHER is the best place to conduct research… I actually felt like I was in a real world environment and the data was crystal clear!” ~ PEPSICO
“Revolutionizing the Qualitative Experience One Client at a Time!” in·gath·er: To gather in; collect. To come together in a central place.
“Where Reality Meets Research!” “The Reality House” www.IngatherResearch.com “The Common Sensory”Denver’s Only Dedicated Testing Facility www.IngatherSensory.com Channel 8 Television Spot http://tinyurl.com/7oqk3jh ***The Common Sensory website is currently under construction***