Conduct Sensory & Research in Denver
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Conduct Sensory & Research in Denver






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Conduct Sensory & Research in Denver Conduct Sensory & Research in Denver Presentation Transcript

  • DenverYour Research Destination! By: Bret Agre, COO–Back-Up Generator–Artist Christine Cook, PRC, CEO–Generator-Florist
  • Why Denver? 5th Fastest Growing City in the US - 16.9% growth; 9.7% national average Largest City in the Mtn. Time Zone and ½ Way Between Chicago and LA Swing State - Great for Political Research Top 10 Market for Disposable Income Rated 1st for Highest Educated Market in the U.S. Top in Urban Expansion and Growth Top Young City One of the Most Diverse Demographics INGATHER INNOVATION FACLITIES! by Chad Galloway
  • Let’s Talk About Denver… Rated 1st for Baby Boomer capital of the US No. 1 market for organic companies and shoppers No. 1 producer of beer with 103 breweries Louisville, CO was rated No. 1 for place to live in the U.S. by CNNMoney Low unemployment rate - 8.4%, national average 9.1% Home to Southwest, Frontier Airlines and main United Airlines hub CU Medical ranked No. 4 of 125 Medical Schools and 15th for Nursing, while UNC ranks No. 2 for Veterinary medicine DU Daniels College of Business – ranked 15th in the world for business schools
  • Denver Diversity…Denver is a GREAT representative sample of the U.S.Race/Ethnicity CO USA Household CO USAAsian, Pacific 3% 5% IncomeIslander Under $15K 8% 13%African 7% 12% $15K-$24,999K 8% 12%American $25K-$34,999K 9% 11%Hispanic 20% 16% $35K-$49,999K 14% 14%Caucasian 63% 63% $50K-$74,999K 20% 18%Other 7% 4% $75K-$99,999K 15% 12% $100K+ 26% 10% Teens & Tweens  Among the highest income and disposable spending  24% of population is less than 18 years of age  Outdoorsy and Techy  All American
  • Denver Industries…Quick Service / Fast Food Restaurant HQ’s  Noodles and Co.  Mad Greens  Goodtimes  Qdoba  Chipotle  Smashburger  Einstein Bros. Bagels  Arby’s  Quizno’s  Boston MarketIn-Context Example: Mimic the delivery pizza experience, from thecomfort of a real home.Health & Beauty Top Organic & Natural Market Mecca  Whole Foods  Sprouts  Sunflower Market  Trader Joe’s  Vitamin Cottage  Wild Oats Market  Alfalfa’s In-Context Example: Product Parties – Position your study as a casual party, rather than traditional research
  • Apparel / Retail  10th Largest Downtown Retail  All Major Pro Sports Teams  Heavy Athletic / Outdoor Apparel Industry – Unparalleled Outdoor Activities  Home to Crocs, Ebags and BoppyIn-Context Example: Respondents can put on your new hiking boots, and beinterviewed on a hiking trail with one of INGATHER’s in-house “helmet cameras”. Packaged Goods  3rd Largest Food Processing Manufacturer  Distribution Center for the Rocky Mountain Region  Most Dog Friendly Market & Dog Parks Per Capita In-Context Example: Have respondents test the usability of a In-House Bernese Mountain Dogs new product while cooking in a real home kitchen. Pharmaceutical  Over 25 Hospitals in the Denver MSA – Most Top Rated – Over 6,300 Beds  Top Market for Asthma and Orthopedic  CU Med Ranked No. 4 in the Nation
  • Technology Entertainment “Mini Silicon Valley”  Nintendo Wii, Xbox Kinect, and PS3 In-House Top Market For Engineers  Headquarters For: School of Mines Top Ranked  Dish Network  Regal Entertainment Headquarters For:  EchoStar  Cisco  High Noon Entertainment  Jeppesen / Boeing  Sports Authority  Lockheed Martin  Level 3 Communications  CH2MHill  Time-Warner  Avaya  Otterbox  Frontier Airlines  Southwest Airlines In-Context Example: Test home based technology products in a real environment. Including TV, Video Games, Cable, Satellite, Surround Sound, Home PC, Internet, and even 3-D, etc.
  • Food and Beverage HQ’s for Non-Alcohol Beverages:  Celestial Seasonings  Deep Rock  El Dorado  Jones Soda  Izze Home of the Great American Beer Festival Alcohol Beverage HQ’s:  New Belgium  Breckenridge Brewery  Great Divide  Left Hand Brewing  Avery Brewing In-Context Example: Drinking buddies group in  O’Dell Brewing our game room, with full wet bar; mimic a  Tommyknocker Brewery real bar, play pool, hangout in a controlled  Wynkoop Brewing environment.
  • INGATHER SensoryDenver’s Only Dedicated Sensory & Testing Facilities… …to Meet Your Sensory Testing Needs!  Wet/Dry Test Kitchen  Consumer Test Kitchen  Commercial Culinary Kitchen  In-Context Kitchen at the “Reality House”
  • INGATHER’s Reality House  More real environment – a real home  As in-context as possible  Comfortable and relaxed for clients and respondents  Customized and adaptable  Top-end amenities at traditional prices  “We don’t recruit; we “Scout”. There is a difference!”  The right people in the right environmentMarketing Research In-Context… …Deeper Insights, Better Results! “INGATHER is the best place to conduct research…I actually felt like I was in a real world environment and the data was crystal clear!” ~ PEPSICO
  • “Revolutionizing the Sensory andQualitative Experience One Client at a Time!” in·gath·er: To gather in; to collect. To come together in a central place.
  • “Where Reality Meets Research” - Qualitative – The Industry’s Only “Reality House” - Sensory –Denver’s Only Dedicated Sensory Testing Facilities