Democratizing Mobile Applications


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Mobile Applications: The journey ahead....

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  • Also next to come are retailing, banking and credit…already interested in extending consumer experience of their brand
  • According to FAO, fisheries provide direct and indirect employment to ½ a billion people worldwide. 1/3 of the world’s workers are engaged in agriculture yet account for only 5% of GDP.
  • Democratizing Mobile Applications

    1. Democratizing Mobile Applications Deepak Swamy Infosys Technologies Limited Communications, Media & Entertainment [email_address] The Journey Ahead Market data from GartnerGroup and Wikipedia is gratefully acknowledged. All trademarks referenced herein are acknowledged as the property of their respective owners and are referenced solely to provide an industry perspective presentation at Mobile web & apps worldforum.
    2. Mobile Applications are Disruptive Because They Create New Consumer Experiences at the Boundaries of Multiple Industries <ul><ul><li>4 Billion+ Mobile Subscribers </li></ul></ul><ul><ul><li>“ Walled gardens” losing ground </li></ul></ul><ul><ul><li>Hundreds of devices on a dozen or more OSs </li></ul></ul><ul><ul><li>Wireless Carriers </li></ul></ul><ul><ul><li>“ Smart Devices” </li></ul></ul><ul><ul><li>“ Trusted Consumer Relationship including Billing/Charging” </li></ul></ul><ul><ul><li>“ Diversity of apps” </li></ul></ul><ul><ul><li>“ Integration with your online world” </li></ul></ul><ul><ul><li>Hundreds of millions of owners </li></ul></ul><ul><ul><li>Single OS, many apps </li></ul></ul><ul><ul><li>1 Billion Users </li></ul></ul><ul><ul><li>Online everywhere </li></ul></ul><ul><ul><li>“ Internet Economy” </li></ul></ul>
    3. Mobile Applications Have the Potential… To Enhance Lifestyles… To Enable Livelihoods… <ul><li>Gartner Projects by 2013: </li></ul><ul><li>21 Billion Downloads Generating $23 Billion in end user revenue </li></ul><ul><li>Over $6 Billion in Apps-Related Ad Revenue </li></ul>
    4. This Will Require New Strategies for… <ul><li>Revenue & Payment Models </li></ul><ul><ul><li>Free, paid and “Micro-paid” Applications </li></ul></ul><ul><ul><li>Subscriptions and ad-funded models </li></ul></ul><ul><li>Driving Mass Adoption </li></ul><ul><ul><li>From ‘one size fits all’ to off-the-shelf sizes </li></ul></ul><ul><ul><li>Support more not fewer devices </li></ul></ul><ul><li>Applications for Commerce & Transactions </li></ul><ul><ul><li>Ordering of products and services </li></ul></ul><ul><ul><li>Virtual meets physical </li></ul></ul>
    5. Today’s Emerging Applications Target Lifestyle Needs of the Digital Consumer Productivity Entertainment Social Networking Utilities Lifestyle Finance Gaming 2.0 mJobs Multi-lingual SMS Book-a-Cab SMS Timer Food Recipes mLearning English Sikho mLibrary Music On Demand Bollywood Chart Buster Karoke 2.0 DJ Mixer IPL Street Cricket Zorro’s Adventure IPL 3 Live Scheduler Fantasy Soccer mCommunity Bulletin Board BlogSpot All-in-One IM LookRite Cloths4Me HealthCare mYoga Stock Mania Virtual Stock Market Budget Planner Expense Tracker
    6. Future Apps & Services Will Offer Richer Experiences But Require a Larger Ecosystem… One which Seamlessly Fuses Brands, Content, Information and Social Networks into a single Application that is delivered to create the “moment of truth” on the device Commerce & Information Consumer Brands Entertainment Retail F&B Images TV & Film Music Payments / Credit Transactions Coupons My buddies My media My Purchases Rich UI Ad-sponsored Content Social Network Interaction Experiential Apps
    7. … A Word on Flypp From Infosys <ul><li>Your branded store </li></ul><ul><ul><li>Infosys will provide a White Label Application Ecosystem </li></ul></ul><ul><ul><li>Plug-and-Play approach </li></ul></ul><ul><ul><li>Complimentary to Operator’s Application Store </li></ul></ul><ul><li>A universe of applications </li></ul><ul><ul><li>Thousands of apps in the portfolio (games, lifestyle, entertainment) </li></ul></ul><ul><ul><li>Multiple channels for consumption </li></ul></ul><ul><li>Launched to virtually all your customers </li></ul><ul><ul><li>Apps available for 200+ mobile handsets </li></ul></ul><ul><ul><li>Addressing entry-level, medium & high-end devices </li></ul></ul><ul><li>Flexible commercial & deployment models </li></ul><ul><ul><li>Range of deployment models </li></ul></ul><ul><ul><li>Variable pricing models including Revenue Share </li></ul></ul><ul><li>Deployment under way at one of India's leading mobile operators with 32M subs </li></ul>
    8. Mobile App Store in India powered by Flypp™ from Infosys (courtesy Aircel Limited)