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For most consumer goods enterprises, the next wave of growth will come from the emerging markets. But the path from brand to consumer in these markets is complex – 90% of goods are sold through distributors. In 2014, enterprises will look to solve the demand chain management puzzle in the emerging markets by improving market visibility, customer reach and sales execution, all while driving costs lower. For more on demand chain management trends, click here: http://www.infosys.com/trends/Pages/demand-chain-management-2014.aspx
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