Hello & Welcome to the InfoStretch sponsored Webinar: Mobile Application Design; its an art not a science. I’m Morgan, Lead UX Designer for InfoStretch Mobile Solutions
In Today’s Webinar we will review the scope of the mobile market, then dive into the Mobile ecosystem, and dive into the 7 main principles of Mobile Design. Lastly, we will review some key points on Custom Graphics vs Default graphics. What does that mean? And best practices!
Let’s begin… Mobile Facts…understanding Mobile
The complexities of the mobile ecosystem make mobile design appear like a rocket science, however this technology must be converted into an art and that is key to engagement from the users. The conversion must be made with the simplitistic ideals in order to keep engagment.Simplification means once users have a relatively brief period of experience with the software, their mental model of how the interface behaves is well formed and fully embedded. This is known technically as schema formation. In truly great user interfaces, this critical bit of skill acquisition takes place during a specific use cycle known as the First User Experience or FUE. When users are able to construct a robust schema quickly, they routinely rate the user interface as “simple”. It is possible to create a user interface solution that is initially perceived by users as simple. However, the challenge is to create a desire by users to continue interaction with a system over time and that is the balance of UX simplicity and Design aesthitic.