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Deploying a Mobile Solution? What Should You be Looking Out For?

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For more information visit - www.infostretch.com or mobile.infostretch.com

For more information visit - www.infostretch.com or mobile.infostretch.com

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  • Here is the agenda for today’s presentationTo start with I will give an overview of the mobile web – more from enterprise perspective. I will be talking about how enterprises are looking at the mobile channel, what are the possible strategic solutions available and briefly talk about WHY mobile web is the RIGHT way for enterprise companiesFollowing to that I will focus my discussion on mobile web testing – Here I will be talking about what should be the testing strategy and discuss on the benefits / limitation of those options. I will also share some the tools and technologies that would allow you to implement the automation strategy to achieve the maximum benefits.After that I will show a demo video of the sample implementation – where you can see the results and give you an idea of how this can be effectively implemented in your work environmentI will conclude the presentation with giving my thoughts on the enterprise mobile – where we are today, what are some of the hurdles and in future what kind of role the mobile will play in the enterprise sector
  • Infostretch is HQed in Silicon Valley, Santa Clara.We have been in the business from 2004 and have been expanding from that time.Now we have offices in New York, Seattle and an offshore center in India.We have worked with 90 clients and worked on various projects with more than 140 projects. Our clients are from all across the globe and range from startup to enterprise level customers.We have quite a few enterprise customers working on mobile strategy.Currently our size of the company is 220 engineers with expertise on Finance, Retail, Healthcare, Telecom.We actively participate in community blogs, share our experience on test automation area. You can also visit our blog blog.infostretch.com to learn from infostretch team expertsOn the infrastructure side, we have an extensive platform lab that would allow us to perform the necessary compatibility tests of various browser / OS configurations. We use the in-house lab extensively for the performance testing need of our clientsWe also have an exhaustive collection of the mobile devices that would allow us to meet the demand from our customers. We have currently 2000+ devices in our lab – different network carriers across the globe, various devices from OEMs and devices with various software / firmware combination.The devices we make it available for customers via remote testing capabilities as well as physical devices to perform some the usability or look and feel testing and we also ISO 9000-2001 certified. Here are some of our partners who are the leaders in the testing field. As you can see we have partnership with HP, IBM and Microfocus on the test automation area, Mob4hire, perfecto and mobile complete allows us to extend our service to our clients on the remote testing of the mobile device.
  • 92 Countries - Based on the recent Admob Metrics report, there were 92 countries with more than 10 million – that increment is from 27 countries in 2008.1.9 Billion – According to the global internet usage report, the total number of internet users today worldwide3.4 Billion – The number of the mobile phone subscribers today across the globe – that number to increase to 4.5 by the year 201231% - Out of 308 million US population, 31% of the users are using smartphones. As per the CTIA 2009 Annual report (http://www.ctia.org/media/industry_info/index.cfm/AID/10323), wireless penetration is at 91% in US alone5 Years – In the next 5 years, the mobile internet users will surpass the desktop internet users based on a report from Morgan stanely. (http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet)Though these numbers are very interesting …http://internetworldstats.com/stats.htm
  • Selecting and deploying a mobile solution is complex and brings many challenges and considerations. These include scalability, integration, device selection, wireless communications, mobile security, working environments, 'buy-in' from the users and so the list goes on.
  • With knowing that mobile internet and mobile web is going to accelerate the coming times,I want to share what and how enterprises are looking at mobile today:[click]And it is just another channel / door to reach and continue providing the valuable services.[click]Mobile web from the enterprise perspective is more about continue building the branding and develop / extend the relationship with the existing customers. With the mobile phones are going to be always in their hand, facilitating the customers to some of the basic tasks sitting in their couch, can become a marketing tool to attract new customers. for example, when Chase bank introduced check deposit via the mobile device – it is talk of the town. It is a big thing from the convenience perspective.But remember – for now – Enterprises are not looking at the mobile channel as one of the revenue generating … They are looking at creating a stickiness with the customers.At the same time enterprises look at this channel, with enough caution, as a way of cross-selling some of the additional services. [click]Some of the industries, I see, will have the potential to adapt the mobile web are Finance – especially banking – Experts predict that 41.5 billion financial transactions will be processed via mobile phones by the end of next yearInsurance companiesTravel Industry (from hotel booking, travel agencies, to airlines ERP / CRM companies (SAP has initiated a big push in mobile technologies to have some the workflows available via mobile devices)Here are some of the use cases [click]Banking – Consolidated account overview, Bill Payments , Getting notifications on CD term expiration, low balance, Account transfer and Statement View are some of the use cases[click]Insurance – Managing Claims / Quotes along with policy renewals are some of the use cases that I can see to start with[click]ERP / CRM – Approval Process / Order Processing. Sales Force Automation and Field Force Automation are two other key scenarios Apart from these I see Healthcare has lot of potential..
  • With knowing that mobile internet and mobile web is going to accelerate the coming times,I want to share what and how enterprises are looking at mobile today:[click]And it is just another channel / door to reach and continue providing the valuable services.[click]Mobile web from the enterprise perspective is more about continue building the branding and develop / extend the relationship with the existing customers. With the mobile phones are going to be always in their hand, facilitating the customers to some of the basic tasks sitting in their couch, can become a marketing tool to attract new customers. for example, when Chase bank introduced check deposit via the mobile device – it is talk of the town. It is a big thing from the convenience perspective.But remember – for now – Enterprises are not looking at the mobile channel as one of the revenue generating … They are looking at creating a stickiness with the customers.At the same time enterprises look at this channel, with enough caution, as a way of cross-selling some of the additional services. [click]Some of the industries, I see, will have the potential to adapt the mobile web are Finance – especially banking – Experts predict that 41.5 billion financial transactions will be processed via mobile phones by the end of next yearInsurance companiesTravel Industry (from hotel booking, travel agencies, to airlines ERP / CRM companies (SAP has initiated a big push in mobile technologies to have some the workflows available via mobile devices)Here are some of the use cases [click]Banking – Consolidated account overview, Bill Payments , Getting notifications on CD term expiration, low balance, Account transfer and Statement View are some of the use cases[click]Insurance – Managing Claims / Quotes along with policy renewals are some of the use cases that I can see to start with[click]ERP / CRM – Approval Process / Order Processing. Sales Force Automation and Field Force Automation are two other key scenarios Apart from these I see Healthcare has lot of potential..
  • Agile life cycle;
  • Writing Native Applications .. Lets see what is that the enterprises have to do reach to their customers [click]Write one application for iOS – Apple devices [click]And one for Android .. Because these two are very popular devices [click]But you have to build one for blackberry – majority of the enterprise customers are with blackberry for years [click]That’s not enough – you have to build one for Windows Mobile [click] and one for Symbian because the goal of the enterprise management is to reach to the all type of customers not limiting to specific technologies that they use [click]So you have to keep writing for each platform / app store that comes upChallengesNo UI ConsistencyNo InteroperabilityNo Control on Release Process
  • The other option is to write a mobile version of the appsThat means all you have to do is writing a new presentation layer with the already existing business implementation .. Avoid the cost overhead in building multiple version of the applications and maintenance and support of the same applications on various platformsImplementing the mobile web based solutions will also help in pushing the features more faster to the communities and quickly fix the production issues
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  • 1. InfoStretch Webinar Deploying a Mobile Solution: Top 10 key considerations and mistakes to avoid. By: Nick Parmar Tue. Nov 2nd , 2010 Follow us on Twitter @infostretchphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comAll trademarks are the property of their respective owners. 1/15/2013 1©2004-2010 InfoStretch Corporation. All rights rights reserved.©2004-2010 InfoStretch Corporation. All reserved.
  • 2. Today’s Exploration • InfoStretch Overview • Top 10 Mistakes • Questionsphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comINFOSTRETCH CORP CONTACT INFORMATION 1/15/2013 2©2004-2010 InfoStretch Corporation. All rights reserved.(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
  • 3. About InfoStretch Elevating Confidencephone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comINFOSTRETCH CORPORATION 1/15/2013 3©2004-2010 InfoStretch Corporation. All rights reserved.(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
  • 4. Infoneers Infrastructure Organization  Extensive Platform Compatibility  Dynamic Team of 220+ Engineers  HQ in Silicon Valley and Performance Test Labs  Industry Expertise in Finance,  Offices in New York, Seattle  2000+ Mobile Handset Test Lab & India Retail, Mobile and Healthcare  ISO 9000-2001 Certified  Active contributor in online mobile  90+ Clients and 140+ Projects and Testing Communities Partnersphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comINFOSTRETCH CORPORATION 1/15/2013 4©2004-2010 InfoStretch Corporation. All rights reserved.(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
  • 5. Global Mobile Statistics 1.9 internet users worldwide1 Billion Smartphone US Population2 31 Percent 5 Mobile internet users will over take desktop internet users3 Years With more than 10 million internet requests4 92 Countries 3.4 5Mobile phone 5Mobile phone subscribers grow in next 2 years 4.5 Billion subscribers Billionphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comINFOSTRETCH CORPORATION 1/15/2013 5©2004-2010 InfoStretch Corporation. All rights reserved.(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
  • 6. Enterprise Mobile Deployment Top 10 Mistakesphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comINFOSTRETCH CORP CONTACT INFORMATION 1/15/2013 6©2004-2010 InfoStretch Corporation. All rights reserved.(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
  • 7. Mistake # 1Misalignment with Organizationalgoals Product Leadership Operational Efficiency New channel for sales Customer Intimacy •Don’t build a mobile app because everyone else has one. •Clearly define the business goals: Whether you want to use it for customer intimacy, new channel for sales or for product improvement!phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comINFOSTRETCH CORPORATION WEBINAR 1/15/2013 7©2004-2010 InfoStretch Corporation. All rights reserved.(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
  • 8. Mobility Adoption Across Different Verticals Government • Public safety, law enforcement, and municipal compliance activities Improve responsiveness Financial Services • Real-time data on their clients’ portfolios during customer meetings Real Time financial information • Banking, Brokerage, Planning, Taxation consumer and business uses Manufacturing • Efficient capture of inbound supply chain data Optimize supply chain • Provide a powerful tracking tool for on-hand inventories of supplies • "eprescribing” Healthcare • Integration with EMR, EHR systems for reports (iPad app) Quality control and efficiency • Remote health care • Real-time dispatch data to drivers Transportation and Logistics • Shipping notifications and alerts operational efficiency • Bar code scanning Legal • Productivity tools with time and expense tracking Keep in constant touch with clients, • Case access increase billable hours Construction • Enable Project managers to update project data at the work site Optimized project management • Inventory control and fraud preventionphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 8 8
  • 9. Mistake # 2Not planning for integration withEnterprise apps like CRM, ERP and Content Management Security – Technology - Efficiencyphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comINFOSTRETCH CORPORATION WEBINAR 1/15/2013 9©2004-2010 InfoStretch Corporation. All rights reserved.(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
  • 10. Mobile Enterprise Demands of Mobile Users Requirements of Corporate IT  Advanced, feature-rich mobile devices  Streamline procurement process  Quick device setup with no downtime  Accelerate mobile deployments  One device for both personal and  Control access to corporate resources corporate use  Protect corporate data  Unified email, calendar and messaging  Ensure compliance to industry standards  Protection of personal data and  Enforce security policies applications  Track mobile assets and usage  Easy access to internal applications and corporate resources  Maintain employee productivity  Device usage and location privacy  Allocate telecom costs accurately  Business productivity applications  Minimize mobility costs  On-demand technical support  Reduce total cost of ownership  Carrier choice, flexible plans and reliable coveragephone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 10 10
  • 11. Mistake # 3Selecting the wrongMobile device! ? iPhone is not the best device for everyone and all applications!phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 11 11
  • 12. Selecting the right device Diverse mobile Advanced mobile Global carriers with Surge of enterprise operating platforms with shorter complex data plans applications systems device lifecycles Travel Networking Mobile Work Order POS Management EHR Calendar Proof of delivery Expense Mobile Tracking EMR CRM Mobile Commerce Email Field Inspectionsphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 12 12
  • 13. Selecting Mobile Device/Form Factor Smartphone Form Factor – High mobility – Limited computing and processing power – Relatively smaller screen-size for high end graphics – Limited storage hence, not well suited for inward Enterprise systems like CRM and ERP. Tablet Form Factor – Tablet PC (iPad, HP tablet etc.) • Bigger screen size • Higher processing power • More storage – Seamless communication between computing devices.phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 13 13
  • 14. Selecting Mobile Devices - Attributes Enterprise Support Single or Multiple Devices Device Capabilities Device OS and Technical Capabilitiesphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 14 14
  • 15. Selecting Mobile Devices – Ruggedized / Credit Card readersphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 15 15
  • 16. Selecting Mobile Devices – Bluetooth Input Devicesphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 16 16
  • 17. Mistake # 4Ignoring End users during the initial phases of design and development Result: •Low adoption rate •Missing essential featuresphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comINFOSTRETCH CORPORATION 1/15/2013 17©2004-2010 InfoStretch Corporation. All rights reserved.(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
  • 18. Mistake # 5Big Bang ApproachDeveloping the entire application in one phase Less flexible High risk – If it goes wrong, all the effort goes waste Lower time for adoption phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013 ©2004-2010 InfoStretch Corporation. All rights reserved. 18
  • 19. Mistake # 6Selecting the wrong vendor!Selecting the right vendor:Verify end to end capabilities: Design, development, testing, porting andmaintenance phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013 ©2004-2010 InfoStretch Corporation. All rights reserved. 19
  • 20. Mistake # 7Non-involvement in defining use cases Depending on application developerYou know your business and customers best!phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 20
  • 21. Selecting Enterprise Mobile Use Cases • Not every use case should be mobile. • Think 30 second activity interval • Limited input capability/Lower processing power • Offline-Online content • Choosing the right form factor - smart device, smart padphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 21
  • 22. Mistake # 8Ignoring the obvious• Native vs. Mobile Application• Mobile Browsers• User Experience• Presenting too much on small screen• Ease of Navigation• Build vs. Buy phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013 ©2004-2010 InfoStretch Corporation. All rights reserved. 22
  • 23. Design Considerations• Assume all mobile browsers are equal• Downplay user experience• Always online only• Easy Navigation; forget to guide your users• Present too much on a small screen• Easy data entry; drop down menus, selections make user type less phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013 ©2004-2010 InfoStretch Corporation. All rights reserved. 23
  • 24. Native Apps Write One for iOS And one for Android And one for Blackberry And one for Win Mobile And one for Symbian Continue build for each platform Challenges No consistent UI experience No Interoperability No control on release processphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comINFOSTRETCH CORPORATION WEBINAR 1/15/2013 24©2004-2010 InfoStretch Corporation. All rights reserved.(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
  • 25. Mobile Web Develop a new mobile presentation layer Utilize the existing infrastructure Reduced overhead on App Maintenance Challenges Device Capabilities Off line content Rich User Interfacephone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comINFOSTRETCH CORPORATION WEBINAR 1/15/2013 25©2004-2010 InfoStretch Corporation. All rights reserved.(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
  • 26. Build Vs. Buy Buy • Potentially quicker time to market • Lower operational challenges • May be cost effective Build • Differentiation or competitive advantage • Vendor independent device support • Road map control • Decide based on business objectives, technical capabilities, complexity of the application • Low complexity and higher competitive advantage apps should be builtphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 26
  • 27. Mistake # 9Not Planning for Enterprise Security and Scalability• Securing data• Field rollouts and update• Device management• Data recovery phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013 ©2004-2010 InfoStretch Corporation. All rights reserved. 27
  • 28. Mobile Deployment LifecycleRemote device and network Device and application inventorytroubleshooting OTA device and application provisioningUser self-service support Device configuration Support DeploymentOTA Device and application Device and user authenticationprovisioning and updates Device policy enforcementApplication version control Security and Management Compliance Corporate network and dataDevice settings, profiles and access controlpolicies Application policy enforcement Monitoring Remote lock and wipe Device and network performance Device and application compliance Data usage and roaming t Management by exception with intelligent alerting Automated Reporting 28 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013 ©2004-2010 InfoStretch Corporation. All rights reserved. 28
  • 29. Mistake # 10Not testing Mobile App on real handsetsDepending on simulators and emulatorsToo much of FragmentationWhat works on simulators not necessarily works on real handsets phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013 ©2004-2010 InfoStretch Corporation. All rights reserved. 29
  • 30. Testing and Launch Challenges • Fragmented Mobile devices landscape • Lack of Standards and ever changing Form Factors, Device Recommendation OEMS, Geographies, Carriers • Identify target devices • Inconsistency with the Launch • Plan, Develop, Test-test-test. processes • Strong understanding of certification needs with carriers/ Appstores • Strong post launch support/monitoringphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 30 30
  • 31. Top 10 Mistakes 1. Non-Alignment with Business Goals 2. No Enterprise Integration 3. Selecting the Wrong Device 4. Ignoring the End User 5. Developing all at once 6. Selecting the wrong vendor 7. Someone else define use cases 8. Ignoring the Obvious (Designs) 9. Not Secure – Not Scalable 10. Not testing for the real worldphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 31
  • 32. Why Infostretch? • Experience of developing More than 100 mobile applications for clients around the world • Strong experience working at an “enterprise level” with enterprise applications • Dedicated team of highly experienced application developers • Testing, Certification and Deployment expertise • Global Customers – Global Delivery - Offices in California, NY and Indiaphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 32 32
  • 33. InfoStretch Mobile Application Development Process GUI and Wire framing App Stores Certifications POC and prototyping Technology and Strategy Device Lifecycle management Performance & Usability Security & Network Response Support and enhancements Platforms, devices, browsers Use CasesIdentify different playersInterviews and surveys Agile methodology based involved & iterative development Testing methodology includes combination of devices, browsers, Joint Analysis & Development – Collaboration with key Application storesphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013©2004-2010 InfoStretch Corporation. All rights reserved. 33 33
  • 34. InfoStretch Mobile App Development Framework and Components Messaging/Alerts – Content Streaming Video/Audio/EbookProfile/Personalization Push/Pull and aggregation Reading M - CommerceIntegration: Payment, Peripheral Integrations Social Media Authentication, Ad Server Integrations – Barcode scanners, Integration – FB, Twitter, Ticketing, Store Front, Bluetooth etc. Linkedin, More Catalogue Shopping LBS, GPRS, Graphics, animation Triangulation, Voice Real time chat – Video Speech and Imageand augmented reality recognition, Text to and Audio recognition speech phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com 1/15/2013 ©2004-2010 InfoStretch Corporation. All rights reserved. 34 34
  • 35. Questions?For more information:Nick ParmarBusiness Development and SalesPhone : (206) 402 2426Email : nick.parmar@infostretch.comphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comINFOSTRETCH CORPORATION 1/15/2013 35©2004-2010 InfoStretch Corporation. All rights reserved.(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
  • 36. Next InfoStretch Webinar Upcoming Webinar Mobile Marketing By: Durgesh Kaushik 7 Dec, 2010phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comINFOSTRETCH CORPORATION WEBINAR 1/15/2013 36©2004-2010 InfoStretch Corporation. All rights reserved.(p) (408) 727-1100 | (w) www.infostretch.com (e) info@infostretch.com | presenter: Nick Parmar
  • 37. Website: www.infostretch.comHeadquarters New York Seattle Ahmedabad Mumbai 17 Tanglewood Rd, 513B Prospect St., 5th Floor , Regency Vashi InfoTech Park2880 Lakeside Drive, #200 Scarsdale, NY 10583 Seattle, WA 98109 Plaza, Anand Nagar, ,B103,Tower # 1, VashiSanta Clara, CA 95054 (703) 395-9791 (206) 402-2426 Ahmedabad-15, Rail Station, New(408) 727 1100 Gujarat, India Mumbai, 91-79-40266266 Maharashtra, India 91-22-6947900 Partnersphone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.comINFOSTRETCH CORPORATION 1/15/2013 37©2004-2010 InfoStretch Corporation. All rights reserved.(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar