Social Media/Consumerisation by Mic Adam
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Social Media/Consumerisation by Mic Adam



Seminar by Mic Adam during

Seminar by Mic Adam during



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Social Media/Consumerisation by Mic Adam Social Media/Consumerisation by Mic Adam Presentation Transcript

  • Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring • Market researchMic Adam
  • Today’s topics• What is Social media really?• Social media policy• Social media monitoring
  • What is social media?
  • Your Social Media Presence? You!
  • Or is it more like this?
  • Social Media and Networking is of all ages!Vanguard Leadership March,2010 (c)
  • Turning big numbers into businessWorldwide• Facebook: 600 million• Twitter: 190 million• LinkedIn: 95 million• Youtube: 50 million• Blogs: 200+ millionBelgium• Facebook: 3.9 million• Twitter: 75.000• LinkedIn: 850.000• Blogs: 200.000
  • Best practices
  • Belgacom
  • When social media goes bad... • Damage your brand • Loose your job • Never get hired • Ruin your life • Security risks • How to get robbed
  • Examples with a common thread
  • Facebook don’ts...
  • Goverment is looking over your shoulder too
  • How do you get startedwithout loosing yourreputation?
  • Process to implement a Social media plan and policyAwareness Social Media Inventory Training Monitoring Building Policy Goals, Teams Project: Objectives, Ambassadors define – strategy roll-out Vanguard Leadership – Januari 2011
  • Vanguard Leadership – Januari 2011
  • Topics to be considered• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy? Vanguard Leadership – Januari 2011
  • Social Media Monitoring
  • In the real world... Vanguard Leadership – Januari 2011
  • What should you be listening for?• Complaints• Compliments• Questions• Leads and Inquiries• Opportunity Conversation Vanguard Leadership – Januari 2011
  • Types of social media monitoring1. Own accounts2. Business and brand monitoring3. Market monitoring4. Personal monitoringType of services1. Free2. Freemium3. Payable Vanguard Leadership – Januari 2011
  • Before I forget...Social Media is.... Vanguard Leadership (c) - May 2010 27
  • Connect with me! micvadam +32 478 50 41 35 28 Vanguard Leadership (c) - May 2010
  • Publications & Blogs