Social Media activities             • Awareness Building             • Inventory Services             • Policy Creation   ...
Today’s topics• What is Social media really?• Social media policy• Social media monitoring
What is social media?
Your Social Media Presence?          You!
Or is it more like this?
Social Media and Networking is of all ages!Vanguard Leadership                   March,2010 (c)
Turning big numbers into businessWorldwide• Facebook: 600 million• Twitter: 190 million• LinkedIn: 95 million• Youtube: 50...
Best practices
Belgacom
When social media goes bad...                •   Damage your brand                •   Loose your job                •   Ne...
Examples with a common thread
Facebook don’ts...
Goverment is looking over your       shoulder too
How do you get startedwithout loosing yourreputation?
Process to implement a     Social media plan and policyAwareness                         Social Media                Inven...
Vanguard Leadership – Januari 2011
Topics to be considered• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the poli...
Social Media Monitoring
In the real world...    Vanguard Leadership – Januari 2011
What should you be listening for?• Complaints• Compliments• Questions• Leads and Inquiries• Opportunity Conversation      ...
Types of social media monitoring1. Own accounts2. Business and brand monitoring3. Market monitoring4. Personal monitoringT...
Before I forget...Social Media is....    Vanguard Leadership (c) - May 2010   27
Connect with me!be.linkedin.com/in/micadam                         https://twitter.com/micadam      micvadam              ...
Publications & Blogs
Social Media/Consumerisation by Mic Adam
Social Media/Consumerisation by Mic Adam
Social Media/Consumerisation by Mic Adam
Social Media/Consumerisation by Mic Adam
Social Media/Consumerisation by Mic Adam
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Social Media/Consumerisation by Mic Adam

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Seminar by Mic Adam during Infosecurity.be

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Social Media/Consumerisation by Mic Adam

  1. 1. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring • Market researchMic Adam
  2. 2. Today’s topics• What is Social media really?• Social media policy• Social media monitoring
  3. 3. What is social media?
  4. 4. Your Social Media Presence? You!
  5. 5. Or is it more like this?
  6. 6. Social Media and Networking is of all ages!Vanguard Leadership March,2010 (c)
  7. 7. Turning big numbers into businessWorldwide• Facebook: 600 million• Twitter: 190 million• LinkedIn: 95 million• Youtube: 50 million• Blogs: 200+ millionBelgium• Facebook: 3.9 million• Twitter: 75.000• LinkedIn: 850.000• Blogs: 200.000
  8. 8. Best practices
  9. 9. Belgacom
  10. 10. When social media goes bad... • Damage your brand • Loose your job • Never get hired • Ruin your life • Security risks • How to get robbed
  11. 11. Examples with a common thread
  12. 12. Facebook don’ts...
  13. 13. Goverment is looking over your shoulder too
  14. 14. How do you get startedwithout loosing yourreputation?
  15. 15. Process to implement a Social media plan and policyAwareness Social Media Inventory Training Monitoring Building Policy Goals, Teams Project: Objectives, Ambassadors define – strategy roll-out Vanguard Leadership – Januari 2011
  16. 16. Vanguard Leadership – Januari 2011
  17. 17. Topics to be considered• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy? Vanguard Leadership – Januari 2011
  18. 18. Social Media Monitoring
  19. 19. In the real world... Vanguard Leadership – Januari 2011
  20. 20. What should you be listening for?• Complaints• Compliments• Questions• Leads and Inquiries• Opportunity Conversation Vanguard Leadership – Januari 2011
  21. 21. Types of social media monitoring1. Own accounts2. Business and brand monitoring3. Market monitoring4. Personal monitoringType of services1. Free2. Freemium3. Payable Vanguard Leadership – Januari 2011
  22. 22. Before I forget...Social Media is.... Vanguard Leadership (c) - May 2010 27
  23. 23. Connect with me!be.linkedin.com/in/micadam https://twitter.com/micadam micvadam +32 478 50 41 35 http://bit.ly/cPdiom http://micvadam.wordpress.com 28 Vanguard Leadership (c) - May 2010
  24. 24. Publications & Blogs

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