bob plumridge - snia enabling easier-cloud_solutions_deployment 230311
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bob plumridge - snia enabling easier-cloud_solutions_deployment 230311 bob plumridge - snia enabling easier-cloud_solutions_deployment 230311 Presentation Transcript

  • Enabling Easier Cloud SolutionsHERE PRESENTATION TITLE GOES Deployment Bob Plumridge Hitachi Data Systems Chairman SNIA E
  • Topics for this presentation Looking at Cloud architectures Cloud Industry Challenges Case studies SNIA Cloud Storage Initiative 2
  • Cloud computing Waves of disruptive technology1. PC2. Internet3. Cloud computing• Network companies selling servers (Cisco)• Software companies selling servers /storage (Oracle/Sun) 3
  • Cloud computing - drivers Data centre costs 25% of total IT bill and 20% cagr Aim of massive data storage and processing power at low cost and as needed Virtualisation wave enabling this Decentralisation to PCs and now centralisation for economies of scale Microsoft, Google, Amazon buying 20% of worlds’ servers – building vast new data centres Eg Amazon >50% of their IT used by 3rd parties (Previous waves of bureau, timeshare, ASP, utility computing, on demand computing, grid computing…) 4
  • A Major ReasonWhy We Are Here Today 5
  • Gartner definition of cloud computing• Gartner defines cloud computing as "a style of computing where massively scalable IT-enabled capabilities are delivered as a service to external customers using Internet technologies." • as a concept of delivering services as opposed to components • defined and measured in terms of a service with associated service- level requirements. • payment based on usage, not on physical assets. The payment can be subsidized (for example, by advertising) or paid directly by the customer. 6
  • Gartner definition of cloud computing Key element is massive scalability. Economies of scale reduce the cost of the service. Implicit in the idea of scalability is flexibility and low barriers to entry for customers. standards that are pervasive, accessible and visible in a global sense are used services are provided to multiple external customers, leveraging shared resources to increase the economies of scale. Gartner has identified the "cloud" as a purely abstract concept, originating in the presentation representations of the Internet and networks for many years. The cloud comes into existence when one or more cloud services is delivered to one or more customers. 7
  • Gartner - definition of a cloudcommunications service provider An entity that leverages the cloud environment to provide telecommunication and other services Often one of the major Telcos Pay as you Go Key area for Cloud activity 8
  • What is Cloud Storage? The use of the term cloud in describing these new models arose from architecture drawings that typically used a cloud as the dominant networking icon. The cloud conceptually represented any to any connectivity in a network, but also an abstraction of concerns such the actual connectivity and the services running in the network that accomplish that connectivity with little manual intervention. 9
  • Cloud Generalities 3 major cloud types Common Cloud IAAS Attributes PAAS Service-Oriented SAAS Metered-use Elastic 3 main deployment Scalable models Dynamic Public Shared / Multi-Tenancy Private Hybrid 10
  • Major Cloud types IaaS PaaS SaaS DaaS Infrastructure Platform Software Data StorageT-Systems Navitaire Oracle apps Iron Mtn DigitalBT Rackspace SAP apps CSC Salesforce.com Rearden IT as a Service (ITaaS) * Private Internal Clouds 11 11
  • What are the Analysts saying? “Cloud is a way of using technology, not a technology in itself – its a self-service, on-demand pay-per-use model. Consolidation, virtualization and automation strategies will be the catalysts behind Cloud adoption.” – The 451 Group “Consumer and business products, services and solutions delivered and consumed in real- time over the Internet” – IDC Cloud computing allows executives to rethink IT architecture. By “architecture,” we mean how IT resources are organised. At the highest level, we see a transformation from the “inside-out” architecture of today, which finds it challenging to co-ordinate complex transactions across multiple independent parties, to an “outside-in” approach - FT 10.02.11 12
  • Cloud Storage Defined This abstraction of complexity and promotion of simplicity is what primarily constitutes a cloud of resources, regardless of type. An important part of the cloud model in general is the concept of a pool of resources that is drawn from upon demand in small increments (smaller than what you would typically purchase by buying equipment). The recent innovation that has made this possible is virtualization. Thus cloud storage is simply the delivery of virtualized storage on demand. The formal term we proposed for this is Data Storage as a Service (DaaS). Delivery over a network of appropriately configured virtual storage and related data services, based on a request for a given service level. Typically, DaaS hides limits to scalability, is either self-provisioned or provisionless and is billed based on consumption SNIA Dictionary on-line at: snia.org/education/dictionary 13
  • Some Basic Cloud StorageAttributes Pay as you go/billing actual usage Self service provisioning Scalable, Elastic Deduped/compressed/Snapshots/Cloning Rich application interfaces Simplicity of use/management No need for consumers to directly manage their own storage resource By offloading the Storage Management, data owners can focus more on the management of data requirements ... 14
  • Typical Cloud User Scenarios Escalating Amount of Data, becoming more expensive to manage Is that old data worth keeping in my aging infrastructure? Meet governance needs Who is in charge of deleting old data, finding it again? Archiving/compliance responsibility ? New projects with a desire not to have isolated local storage Do they already go around existing storage IT practices? Storage of important data How do you make sure its requirements are being met? Storage for new Cloud Computing projects Where does the data live long term? ILM issues ? 15
  • Cloud use case examples Offerings in the Data Storage as a Service (DaaS) space are increasing in capabilities Additional service levels beyond “Best Effort” storage Local appliances that “wrap” cloud storage for legacy applications Cloud Storage offerings that layer onto best effort services These offerings go beyond merely storing the data, and start to account for data with differing requirements There is a danger that the resulting complexity may cause the simplicity of cloud storage to be lost There is an increasing “exit cost” to move from one provider to another 16
  • Other open questions about Clouds Security & Privacy – What can the IT industry expect? Trusting Service Providers – Are SLAs the only measurements? Managing and/or using Cloud services across different geographies – what are the risks and constraints? Eg UK Government data ? What are the legal and regulatory challenges with Clouds Can Cloud be specific to Industry Verticals? How do I combine Services together? Is Internet the Cloud bottleneck? What about Cloud network services? How do I transform my IT to leverage or perform in a Cloud-like fashion? What about DR/BC ? 17
  • Some key criteria for Cloud storage 18
  • Case study - Rearden Rearden Commerce sells itself as a Although a few companies such as “personal travel assistant” to more Rearden are working through these issues than 7,000 companies, 160,000 in such specific markets as travel, they are merchants, and millions of users. building a critical mass of participants and are becoming the first wave of cloud providers driving architectural Rearden orchestrates a large number innovations. of partners to help corporate “road warriors” manage their busy lives. There is a potential for much more disruption ahead, as a host of companies, mainly in Asia, begin to adopt these The challenge for its cloud-based architectures to pioneer more scalable architecture is to facilitate multi-party network-based businesses. transactions – such as travel itineraries with multiple flights, car Innovative companies in demanding global rentals, hotel stays and restaurant industries – consumer electronics, reservations. A change to any one motorcycles, and clothing, for example – segment, such as a flight delay, might are increasingly playing an “orchestrator” require a chain reaction of role to harness the outside-in way of compensating actions. thinking. 19
  • Case study - T-Systems Business Challenge Deliver SAP and other applications as cloud-based services to gain a competitive advantage in flexibility, reliability and cost- effectiveness 1.5m seats, 20TB largest SAP db, upto 25k concurrent users per client To deliver cloud Services at up to 30% Less than On-Premises IT IT Challenge Offer higher IT service levels at lower cost Solution Standardize on and maximize automation of virtualized servers and storage. Benefits Up to 30% lower costs than on-premises hosting 8-hour time to value to deploy SAP vs. 6 to 9 weeks Nondisruptive upgrades eliminate planned storage downtime Storage administration productivity more than doubled Disaster recovery services at 30% premium, down from 200% 20
  • Case study – T systems IT resources on demand Customers no longer have to invest in infrastructure and applications Pay only for what they actually use. T-Systems is Deutsche Telekom’s corporate customer unit. Using a worldwide infrastructure of computer centers and networks, T-Systems operates Information and Communications Technology (ICT) systems for multinational groups and public institutions With a workforce of more than 46,000 employees and 80 data centers worldwide, T- Systems generated revenues of €11 billion (U.S.$15 billion) in 2008. T-Systems needs to continuously enhance its competitive edge. Answer from T-Systems is Dynamic Services, designed to provide customers with market-leading cost-efficiency, flexibility, and reliability. Goal is higher IT service levels at a lower cost. The customer orders the CPU power plus memory plus storage that it needs and pays only for what it uses. There are several models of Dynamic Services that the customer can choose from. IAAS - Lotus Notes/Domino, Microsoft Exchange, Microsoft Dynamics NAV, Web apps, or mainframe capacity T-Systems now manages over 1.5 million SAP seats and is a leader in its category. 21
  • Case study – T systems Benefits: According to the business consultants at Gartner, companies using T-Systems Dynamic Services can lower their IT costs by up to 30%. Configuring SAP using the T-Systems Intranet is as easy as configuring a car on the Internet. The Application Manager answers a few questions on the T-Systems Dynamic Services portal and eight hours later, a customized SAP system is ready for log-in. Just five years ago in the old business model deploying a SAP solution for a customer took 15 days, now it’s 1 day to scale up or down the storage The team has clustered systems and switches applications between them so that maintenance and upgrades are nondisruptive and transparent to customers. T-Systems uses synchronous mirroring between data centers. This enables a recovery time objective (RTO) of 15 minutes and a recovery point objective (RPO) of zero. (DR fast reliable failover) Customer SLAs with $2m penalties per month In a legacy data center model, customers would pay two to three times the cost of a server to cover complex clustering architecture. But with Dynamic Services, disaster recovery protection for servers and storage is available for just a 30% premium over the cost of a server, instead of 200% to 300%. Almost all customers choose it for their critical applications. T-System’s ratio of terabytes per storage administrator has at least doubled since over the last four years. 22
  • SNIA Motivations to launch a newCloud Storage Initiative The Cloud industry at-large is very active and there’s no shortage of challenges to be addressed Compute, Storage, Service Models, Investments, Developments SLA Management, Security, Privacy, Data portability Hundreds of questions raised about the Cloud What, how, when… how much?? Technology and services exploration & evaluation Broad IT professionals Education is needed! Perceived value of Cloud and Cloud standards What is being reported about the Cloud market may not reflect the real progress status The Cloud standards landscape is complex but not complete Cloud market “references” are not always easy to digest Used terminology can be confusing, often not consistent Not many best practices Cloud Storage -TWG is busy working on developing DaaS standards (e.g. CDMI) We need to promote this work with both developers and adopters 23
  • SNIA CSI Members 12 Original Founding Members New Since October 2009 24
  • What is new(s)? SNIA Cloud Data Management Interface (CDMI) Version 1.0 is a SNIA Architecture Ready to be implemented by public and private providers Cloud Whitepapers Multi-Tenancy Paper Increased presence at SNW, other shows Cloud Pavilion - from 3 (fall) to 6 (spring) participants Cloud Hands on Lab Cloud Track and SNIA Tutorials Increased membership of CSI 25
  • SNIA CDMI Scope Applicable to three types of Cloud Storage: Cloud Storage for Cloud Computing Whitepaper at snia.org/cloud – the management interface for the lifecycle of storage in a compute cloud Public Storage Cloud Both a Data Path for the Cloud and a Management Path for the Cloud Data Private Cloud Storage As well as hybrid clouds An API for Storage Vendors selling into Cloud based solutions Semantics Simple Containers and Data Objects with tagged Metadata Data System Metadata expresses the data requirements Protocol RESTful (Representational State Transfer) HTTP as “core” interface style JSON (JavaScript Object Notation)– format of the representations are extensible 26
  • Where Can a Cloud StorageStandard help? Common method to instantiate and manage data storage resource Easier development, faster deployment Common Cloud Storage metadata management Storage, System, Network, Application, Security, Privacy Cloud-to-Cloud data portability Migrate not only data but also management requirements Easier SLA/SLO management Requirements pushed down object-level Easier integration in greater Cloud environments: Cloud Storage for Cloud Computing, Federated Services 27
  • How to get involved SNIA Europe Become a member of SNIA Europe Visit www.snia-europe.org Developer Subscribe to the SNIA Cloud Google Group Provide feedback on the CDMI specification Become a SNIA USA member and join the Cloud Storage TWG Service Provider Become a SNIA USA member and join the Cloud Storage Initiative Become a SNIA Europe member and keep informed about the CSI User / Analyst / Media / Blogger Follow SNIA cloud storage activities on Twitter 28
  • Summary SNIA CSI and SNIA Europe: The industry voice for Cloud Storage Cloud Storage Education Outreach program for Cloud users, developers, service providers Cross-Industry Collaboration for Cloud Standards Promotion of SNIA CDMI specification and future reference implementation 29
  • THANK YOU www.snia.org/cloudwww.snia-europe/cloud_storage 30