Whats in your Deliverability Toolbox?          Greg Robinson – Informz           Deliverability Manager            Dan Rea...
Can You Hear Me Now?   If you can hear and see my slide, please   note this in the question box to your   right.   If you ...
Whats in your Deliverability Toolbox?          Greg Robinson – Informz           Deliverability Manager            Dan Rea...
Deliverability Toolbox    How can you improve deliverability?             Where do you start?
Deliverability Toolbox  Content Awareness  Reports  Sender Reputation  Sender Authentication  Create a Plan of Attack
Content Awareness - Testing
Content Awareness – Virtual Inbox
Content Awareness – Junk Folder Check the junk folder!
Content Awareness - Links                     Informz                       Not            http://www.informz.com
Reports – The Activity Report
Reports - Bounces Are you seeing increased Hard Bounces?     Examine the LIST SOURCE!
Reports - Blocking Check the bounce message for explanation “Diagnostic-Code: smtp; 554 5.7.1 [MW01]   Message content not...
Reports - Unsubscribers Unsubscribers = Great Feedback!
Reports - Complaints           Unsubscribers ~ Complaints
Sender Reputation – Return Path via Senderscore.org
Sender Reputation - Complaints Complaints – the #1 cause of blocked email
Sender Reputation - Complaints Reduce future complaints:   - Make unsubscribing easy   - Make sure you have permission   -...
Sender Reputation – Spam Traps
Sender Reputation – Spam Traps Remove inactive subscribers Use the double opt-in subscription process Don’t buy/rent/bo...
Sender Reputation - Volume
Sender Reputation - Blacklists
Sender Authentication  Sender Authentication helps verify who an  email is actually coming from All sender should config...
Create a plan of Attack      Sender Authentication setup      Monitor Activity Reports      Monitor Reputation      Co...
Plan – Sender Authentication Send a mailing to test using the tool at: Brandonchecketts.com/emailtest.php
Plan – Activity Reports         ALWAYS analyze your reports!
Plan – Sender Reputation   Check your reputation on a regular basis;                  Senderscore.org               Reputa...
Plan – Reach Out If a domain is blocking you – contact them!
Questions?Let us know!!
What's in your Deliverability Toolbox?
What's in your Deliverability Toolbox?
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What's in your Deliverability Toolbox?

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What's in your Deliverability Toolbox?

  1. 1. Whats in your Deliverability Toolbox? Greg Robinson – Informz Deliverability Manager Dan Reade – Informz Support Analyst
  2. 2. Can You Hear Me Now? If you can hear and see my slide, please note this in the question box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
  3. 3. Whats in your Deliverability Toolbox? Greg Robinson – Informz Deliverability Manager Dan Reade – Informz Support Analyst
  4. 4. Deliverability Toolbox How can you improve deliverability? Where do you start?
  5. 5. Deliverability Toolbox  Content Awareness  Reports  Sender Reputation  Sender Authentication  Create a Plan of Attack
  6. 6. Content Awareness - Testing
  7. 7. Content Awareness – Virtual Inbox
  8. 8. Content Awareness – Junk Folder Check the junk folder!
  9. 9. Content Awareness - Links Informz Not http://www.informz.com
  10. 10. Reports – The Activity Report
  11. 11. Reports - Bounces Are you seeing increased Hard Bounces? Examine the LIST SOURCE!
  12. 12. Reports - Blocking Check the bounce message for explanation “Diagnostic-Code: smtp; 554 5.7.1 [MW01] Message content not accepted for policy reasons”
  13. 13. Reports - Unsubscribers Unsubscribers = Great Feedback!
  14. 14. Reports - Complaints Unsubscribers ~ Complaints
  15. 15. Sender Reputation – Return Path via Senderscore.org
  16. 16. Sender Reputation - Complaints Complaints – the #1 cause of blocked email
  17. 17. Sender Reputation - Complaints Reduce future complaints: - Make unsubscribing easy - Make sure you have permission - Consider relevance - Examine frequency
  18. 18. Sender Reputation – Spam Traps
  19. 19. Sender Reputation – Spam Traps Remove inactive subscribers Use the double opt-in subscription process Don’t buy/rent/borrow/share lists!
  20. 20. Sender Reputation - Volume
  21. 21. Sender Reputation - Blacklists
  22. 22. Sender Authentication  Sender Authentication helps verify who an email is actually coming from All sender should configure Sender Authentication Use SPF, Sender-ID and DKIM
  23. 23. Create a plan of Attack  Sender Authentication setup  Monitor Activity Reports  Monitor Reputation  Contact blocking domains
  24. 24. Plan – Sender Authentication Send a mailing to test using the tool at: Brandonchecketts.com/emailtest.php
  25. 25. Plan – Activity Reports ALWAYS analyze your reports!
  26. 26. Plan – Sender Reputation Check your reputation on a regular basis; Senderscore.org Reputationauthority.org Ignorance does not make for good deliverability!
  27. 27. Plan – Reach Out If a domain is blocking you – contact them!
  28. 28. Questions?Let us know!!

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