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The Keys to Cross Channel Marketing Success
 

The Keys to Cross Channel Marketing Success

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Learn how you can integrate your email, mobile and social media strategies to boost your marketing effectiveness and achieve campaign success.

Learn how you can integrate your email, mobile and social media strategies to boost your marketing effectiveness and achieve campaign success.

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The Keys to Cross Channel Marketing Success The Keys to Cross Channel Marketing Success Presentation Transcript

  • The Marketing Trifecta:Integrating your Email, Mobile and Social Strategies for Success
    Jeanette Brown, MBA
    Marketing Strategy Manager
  • If you can hear me and see my slide, please note this in the chat box to your right.
    If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
  • The Marketing Trifecta:Integrating your Email, Mobile and Social Strategies for Success
    Jeanette Brown, MBA
    Marketing Strategy Manager
  • Who is Jeanette Brown?
  • ROI
    Email
    $35.02/$ spent
    Social Media
    $13.43/$ spent
    Mobile
    $12.45/ $ spent
  • Meet Bob
    32 years old
    Accountant at a college
  • I don’t know who my subscribers are
  • Just ask them
  • Ask about text messaging
  • Look at your analytics
  • Analyzing your results
  • How do I customize for Bob?
  • Segment and Trigger
  • Relevancy = Results
  • 30 %
  • In Your Newsletter
  • Webinar Reminders
  • Offer a Contest
  • Offer a Contest
  • Do you integrate?
  • Get Social!
  • Educate Them
  • Why not just ask them?!
  • How can email help?
  • How can email help?
  • Announce it!
  • Build Your List
  • Analyzing your results
  • Test and Analyze
  • Mobile vs Desktop
  • Planning
  • Calendar
  • SWOT
    Strengths
    Weaknesses
    Opportunities
    Threats
  • What is in Your Inventory?
    Where
    Why
    What
    Who
  • Let’s get along
  • Let’s Keep the Conversation Going
    Jeanette Brownbrown@informz.com
    www.informz.com1.888.371.1842
    @informz