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  • So lets get started - First let me tell you a little ABOUT INFORMZ – we are an email service provider that is used by hundreds of clients all over the world including Over 500 clients in the associations industry specifically.With the Informz solution – our core product is email marketing - where you can create things like eNewsletters, membership renewal campaigns, and send things like news announcements and event notifications - all at a fraction of the cost of direct mail And more enviornmentally responsible too. Weoffer a full suite of eMarketing solutions – in addition to email that includes online surveys, invoicing,text messaging, voting and event registration. And the best part is that all the tools work together and the data can be leveraged again and again so OUR clients can now work smarter not harder. In addition to providing a hosted service that allows our clients to become a bit more paperless, Informz as a company, also strives to be environmentally responsible. We are 100% wind-powered and plant 10 trees for each new client that comes on board.
  • Free webinar: Go Green to Get Green: Informz Paperless Marketing Solutions for Associations.Tuesday May 11 – 2-2:30pm ETJoin Informz for a 30-minute session devoted to showing you how to save money and increase your reach via paperless marketing solutions made for associations of all sizes.

Transcript

  • 1. Social Media and Email Marketing: A Winning Combination
    Lori ElyInformz
  • 2. 2
    Session ID 0724
    www.informz.com
  • 3. There’s Email & There’s Email Marketing
  • 4. Why Email Makes Cents
    Email has proven ROI
    Measurable
    Cost Effective
    Go Paperless
    Email Complements Social Media Marketing
  • 5. Social Networking Statistics
    From a Marketing Sherpa Survey
    • Businesses increased Web 2.0 efforts in kind with opt-in email marketing efforts
    • 6. Paid SEM/SEA efforts dropped significantly
    • 7. Traditional direct marketing efforts were reduced across the board
  • Social Networking and Email are Friends
    Social Networking
    Email
  • 8. Social Networking and Email are Friends
  • 9. Social Networking and Email are Friends
    • 48% of marketers already have or are planning to integrate the two channels.
    18% of marketers want to integrate the two but don’ t know where to start
    Source: June, 2009, Popular Media, 511 respondents
  • 10. Using Social Media and Email Together
    1. Choose your networks. - Where do your people hang out?
  • 11. Using Social Media and Email Together
    2 General Categories
    Open Social Networking
    Closed Social Networking
    From 7/2009 Anderson Analytics Report
    • Facebook is the leading site for general social networking.
    • 12. Generation X, 30-to-44-year-olds, and baby boomers, 44-to-65-year-olds, connected on LinkedIn more than any demographic.
  • Using Social Media and Email Together
    2. Use email to launch your social media strategy.
  • 13. Using Social Media and Email Together
    Example: Informz Community Launch
  • 14. Using Social Media and Email Together
    Client example: Community Launch
  • 15. Using Social Media and Email Together
    3. Use email to promote your social presence on an ongoing basis.
  • 16. Using Social Media and Email Together
    4. Encourage conversation about your organization.
    The "share this" feature is super cool, awesome.  The viral effect is HUGE.  It’s so easy and makes so much sense!  What's really important is that these are ENGAGED people using this share feature. –James Tevault, Visit Mesa
  • 17. Using Social Media and Email Together
    5. Use email to highlight top contributors, top discussion topics,
    and highlight how people should use the sites.
  • 18. Using Social Media and Email Together
    6. Use your social media sites to promote your emails and grow your subscriber base.
    - Add opt-in links to you social media sites and sharable content
    • Archive past newsletters on your sites
    • 19. Use your status to publicize your emails
  • Using Social Media and Email Together
    7. Become an active member of your social media pages and a trusted resource for information.
  • 20. Using Social Media and Email Together
    8. Leverage information from your social media sites to create better segments and better content for your emails.
  • 21. Using Social Media and Email Together
    9. Use social networking to avoid losing someone from your marketing efforts.
  • 22. Using Social Media and Email Together
    Client Case Study: Destination DC
    - 5,550 new engaged subscribers in under a year
    - 1,269 click thrus from emails to social sites
  • 23. Analyzing your results
    Analyzing your results:
    • Success is dependent on how your audience perceives the benefits
    • 24. Measuring and analyzing social media is difficult
    • 25. Use your email reports as a tool for analysis
  • Analyzing your results
    Use online surveys to ask members for feedback
    Analyzing your results:
    - keep a pulse on member satisfaction
    - take on the fly assessments of the community- use feedback to make changes almost immediately to benefit the community
  • 26. Analyzing your results
    Analyzing your results: Use email reports to fill in the blanks - track opens, clicks - who is sharing what and from which email campaigns. - determine best time to send social content
  • 27. !
    Questions and Answers
    Visit us at www.informz.com/associations
    Go Green to Get Green:
    Informz Paperless Marketing Solutions for Associations
    Tuesday, May 11th 2:00 – 2:30 PM EDT
    Contact Info:
    Lori Ely
    ely@informz.com