48% of marketers already have or are planning to integrate the two channels.
18% of marketers want to integrate the two but don’ t know where to start Source: June, 2009, Popular Media, 511 respondents
Using Social Media and Email Together 1. Choose your networks. - Where do your people hang out?
Using Social Media and Email Together 2 General Categories Open Social Networking Closed Social Networking From 7/2009 Anderson Analytics Report
Facebook is the leading site for general social networking.
Generation X, 30-to-44-year-olds, and baby boomers, 44-to-65-year-olds, connected on LinkedIn more than any demographic.
Using Social Media and Email Together 2. Use email to launch your social media strategy.
Using Social Media and Email Together Example: Informz Community Launch
Using Social Media and Email Together Client example: Community Launch
Using Social Media and Email Together 3. Use email to promote your social presence on an ongoing basis.
Using Social Media and Email Together 4. Encourage conversation about your organization. The "share this" feature is super cool, awesome. The viral effect is HUGE. It’s so easy and makes so much sense! What's really important is that these are ENGAGED people using this share feature. –James Tevault, Visit Mesa
Using Social Media and Email Together 5. Use email to highlight top contributors, top discussion topics, and highlight how people should use the sites.
Using Social Media and Email Together 6. Use your social media sites to promote your emails and grow your subscriber base. - Add opt-in links to you social media sites and sharable content
Analyzing your results Use online surveys to ask members for feedback Analyzing your results: - keep a pulse on member satisfaction - take on the fly assessments of the community- use feedback to make changes almost immediately to benefit the community
Analyzing your results Analyzing your results: Use email reports to fill in the blanks - track opens, clicks - who is sharing what and from which email campaigns. - determine best time to send social content
! Questions and Answers Visit us at www.informz.com/associations Go Green to Get Green: Informz Paperless Marketing Solutions for Associations Tuesday, May 11th 2:00 – 2:30 PM EDT Contact Info: Lori Ely email@example.com