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Signed! Sealed! Blocked?! Tips for Improving Email Deliverability
 

Signed! Sealed! Blocked?! Tips for Improving Email Deliverability

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Lead by Informz deliverability expert Greg Robinson, this webinar will outline the basics of email deliverability and sender reputation. Discover how technology can influence email deliverability and ...

Lead by Informz deliverability expert Greg Robinson, this webinar will outline the basics of email deliverability and sender reputation. Discover how technology can influence email deliverability and walk away with a toolkit to help you transform your sender practices and reputation, ultimately achieving better email delivery rates.

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    Signed! Sealed! Blocked?! Tips for Improving Email Deliverability Signed! Sealed! Blocked?! Tips for Improving Email Deliverability Presentation Transcript

    • Signed, Sealed, Blocked?Tips for Improving Email Deliverability
      Moderator: Jeanette Arrighi, MBA – Informz
      Guest: Greg Robinson – Informz
      Twitter: #Informz
    • Why is Deliverability Important?
      Nobody can read an email they never received
      First step to the success of your marketing campaign
      It has long-lasting effects
    • Introductions
      Greg Robinson
      Deliverability Manager
      Informz
    • Factors in Deliverability
      Content Filtering
      Subscriber Engagement
      Sender Reputation
    • Content Filtering
      Avoid non-pdf attachments
      Maintain a high text-to-image ratio
      Be careful in crafting the subject line
      Analyze spam you receive – do the opposite
      TEST!
    • Testing
      Consider how your email looks
    • Subscriber Engagement
      The “last on top” rule is no more when sending to various ISPs
      Subscribers have more control over the inbox experience and incoming mail placement
      ISPs look at subscriber interaction in determining placement of new messages
    • Inbox Control
      Hotmail solicited user input when redesigning their inbox functionality
      Behavioral metrics factor into whether an email is “inbox worthy” or not
      Analyzed behavior includes whether or not messages are read, deleted and/or replied to
    • Inbox Control
      Gmail’s “priority Inbox” allows users to sort messages into various categories
      If your message is tagged “Unimportant”, your sender reputation may be affected.
      Opens and clicks also factor in to engagement analysis for future placement by Gmail
    • Engaging Subscribers
      Allow subscribers to set their preferences for mail
    • Engaging Subscribers
      Ask subscribers to add you to their address book
    • Engaging Subscribers
      Monitor subscriber engagement (or lack there of)
    • What is Sender Reputation?
      Sender Reputation = Trustworthiness
    • What is our Sender Reputation?
      www.reputationauthority.org
    • What is our Sender Reputation?
      Text
    • Improve Your Reputation
      Avoid shared or purchased lists
      Remove old and inactive addresses to keep data current
      Confirm opt-ins via email to reduce submission of invalid addresses
    • Improve Your Reputation
      • Master the art of targeting the right person with the right message, at the right time
      Relevancy = Results
    • Feedback Loop
      FBLs allow ISPs to forward spam complaints to a provided email address, so the recipient can be unsubscribed.
      Should be a fraction of a percent, aim for <0.1%.
    • Achieving Whitelisting
      Request that the domain’s email admin Whitelist your sending IP address.
      Mail from whitelisted senders can often skip over some spam filters and go to the inbox.
    • What else can we do?
      Consider Sender Authentication, such as DKIM and Sender-ID
      Sender Authentication helps verify who an email is actually coming from
    • Recap
      Content still matters
      Engagement leads improved sender reputation
      Be pro-active in monitoring reputation
      Become an authenticated sender
    • Questions?
      advisor@informz.com
      Follow us online:
      www.twitter.com/informz
      www.slideshare.net/informz