Integrating Email Marketing and Social Media

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In this webinar, learn how the email marketing and social media complement each other and how you can ramp up your marketing and communications programs by utilizing them together.

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Integrating Email Marketing and Social Media

  1. 1. Social Media: A Marketing Playground Outcast?<br />Jeanette Arrighi, MBA<br />Marketing Strategy Manager <br />
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  4. 4. Plan For Today<br />Overview<br />Utilize your emails<br />Utilize your social media sites<br />ROI<br />
  5. 5. Overview<br />LinkedIn<br />100 million users<br />Twitter<br />830 million users<br />Facebook<br />Over 600 million users<br />50% login daily<br />Average 130 friends/user<br />Post 90 pieces of content/month<br />
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  7. 7. Who Killed Email? No One!<br />
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  9. 9. Using Social Media and Email Together<br />
  10. 10. Social Media Inventory<br />Primary social media outlet<br />Purpose<br />Content<br />Division of Labor<br />SWOT Analysis (Strength, Weaknesses, Opporutinities, Threats)<br />
  11. 11. Using Social Media and Email Together<br />
  12. 12. Using Social Media and Email Together<br />
  13. 13. Achieve Peer to Peer Sharing<br />Educational <br />Funny<br />Niche product<br />Personal relevance<br />Cause-related<br />Self-interest<br />
  14. 14. Sharing IS Caring<br />
  15. 15. Listen More, Talk Less<br />Tag new followers to welcome them (@name)<br />Retweet<br />
  16. 16. Listen More, Talk Less<br />Provide recommendations where appropriate<br />Volunteer social media posters<br />
  17. 17. Using Social Media and Email Together<br />
  18. 18. Using Social Media and Email Together<br />
  19. 19. Build Your List<br />Teaser copy on Facebook<br />Leverage assets<br />Promote others liberally<br />Utilize your offline skills<br />Video<br />Just ask!<br />
  20. 20. Build Your List<br />
  21. 21. Using Social Media and Email Together<br />Client Case Study: Destination DC<br /><ul><li> 5,550 new engaged subscribers in under a year
  22. 22. 1,269 click thrus from emails to social sites</li></li></ul><li>What is My ROI?<br />
  23. 23. Analyzing your results<br /><ul><li> Success is dependent on how your audience perceives the benefits
  24. 24. Measuring and analyzing social media is difficult
  25. 25. Use your email reports as a tool for analysis </li></li></ul><li>Analyzing your results<br /><ul><li>Track opens, clicks
  26. 26. Who is sharing what and from which email campaigns.
  27. 27. Determine best time to send social content</li></li></ul><li>Analyzing your results<br /><ul><li>Keep a pulse on member satisfaction
  28. 28. Take on the fly assessments of the community
  29. 29. Use feedback to make changes almost immediately to benefit the community </li></li></ul><li>LinkedIn<br />Twitter<br />www.twittergrader.com<br />Qwitter<br />Facebook<br />https://developers.facebook.com/docs/insights/ <br />Analyzing your results<br />
  30. 30. Final Tips<br />Find new members and pre-approve them.<br />Email and social media ARE friends<br />Utilize volunteers<br />Outside the box - http://uqr.me/<br />Social media dashboards<br />
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  32. 32. Questions?<br />advisor@informz.com<br />Follow us online:<br />www.twitter.com/informz<br />www.slideshare.net/informz<br />

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