Informz Client Success Series:  Society for Marketing Professional Services Moderator: Lori Ely, Informz Guests: Molly Dal...
Title <ul><li>Bullet 1 </li></ul><ul><li>Bullet 2 </li></ul><ul><li>Bullet 3 </li></ul>
Introductions Moderator: Lori Ely, eMarketing Strategist, Informz  Guests: Molly Dall’Erta, Director of Online Services, S...
<ul><li>6,000 members </li></ul><ul><li>Members rely on networking opportunities </li></ul><ul><li>Successful email market...
<ul><li>Problem: </li></ul><ul><li>Had never conducted a large formal launch before. </li></ul><ul><li>Needed to clearly c...
The Launch Strategy
Launch Email May 18th
Launch Email Results <ul><li>716 active profiles created to date. </li></ul><ul><li>12.2% of the community has logged in. ...
Moving forward <ul><li>June 17-18 th  additional 73 first visits to the community. </li></ul><ul><li>Follow up email 25.9%...
Questions and Answers Thank you for joining us! Questions? Email:  [email_address] www.informz.com
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Informz Client Success Series

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SMPS Uses Email Marketing to Support the Launch of their Online Community

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  • So lets get started - First let me tell you a little ABOUT INFORMZ – we are an email service provider that is used by hundreds of clients all over the world today highlighting the success of one of our clients. With the Informz solution – our core product is email marketing - where you can create things like eNewsletters, membership renewal campaigns, and send things like news announcements and event notifications - all at a fraction of the cost of direct mail And more enviornmentally responsible too. We offer a full suite of eMarketing solutions – in addition to email that includes online surveys, invoicing, text messaging, voting and event registration. And the best part is that all the tools work together and the data can be leveraged again and again so Informz clients work smarter not harder.
  • Now rake a moment to introduce you to who is joining us on the webinar – we have michele santiago and molly del –AIR – ta from SMPS who will be telling us in their own words how they successfully launched their online community.
  • Transcript of "Informz Client Success Series"

    1. 1. Informz Client Success Series: Society for Marketing Professional Services Moderator: Lori Ely, Informz Guests: Molly Dall’Erta, SMPS Michele Santiago, SMPS
    2. 2. Title <ul><li>Bullet 1 </li></ul><ul><li>Bullet 2 </li></ul><ul><li>Bullet 3 </li></ul>
    3. 3. Introductions Moderator: Lori Ely, eMarketing Strategist, Informz Guests: Molly Dall’Erta, Director of Online Services, SMPS Michele Santiago, Marketing Manager, SMPS
    4. 4. <ul><li>6,000 members </li></ul><ul><li>Members rely on networking opportunities </li></ul><ul><li>Successful email marketing program </li></ul>About SMPS
    5. 5. <ul><li>Problem: </li></ul><ul><li>Had never conducted a large formal launch before. </li></ul><ul><li>Needed to clearly convey the value of the community and how to use it. </li></ul><ul><li>Solution: </li></ul><ul><li>Create a multi-phase launch strategy. </li></ul><ul><li>Use email as a key component to communicate to members and launch the community. </li></ul>Launching the Community
    6. 6. The Launch Strategy
    7. 7. Launch Email May 18th
    8. 8. Launch Email Results <ul><li>716 active profiles created to date. </li></ul><ul><li>12.2% of the community has logged in. </li></ul>
    9. 9. Moving forward <ul><li>June 17-18 th additional 73 first visits to the community. </li></ul><ul><li>Follow up email 25.9% open and 9% click-thru. </li></ul>
    10. 10. Questions and Answers Thank you for joining us! Questions? Email: [email_address] www.informz.com

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