Informz Client Success Series: EPCORIncreasing Engagement with a Smart Testing Strategy<br />Moderator: Jeanette Arrighi, ...
Introductions<br />Stephanie Schrickel, AAP<br />Website & eMarketing Manager<br />EPCOR - Electronic Payments Core of Kno...
About EPCOR<br />Not-for-profit trade association <br />Membership of over 2,300<br />Provides timely and relevant payment...
Challenges Faced<br />
Testing Process<br />Create a baseline<br />Choose testing areas<br />Day of week<br />Time of day<br />Subject line lengt...
Day of Week<br />
Time of Day<br />
Subject Line Length<br />
Results<br />Before:<br />20% open rate<br />30 % click-thru rate<br />Current statistics<br />23% open rate<br />42% clic...
Next Steps<br />Ongoing analysis<br />Subject line content testing<br />Use this process on additional communications<br /...
Questions?<br />advisor@informz.com<br />Follow us online:<br />www.twitter.com/informz<br />www.slideshare.net/informz<br />
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Informz Client Success Series: Increasing engagement with a smart testing strategy

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Transcript of "Informz Client Success Series: Increasing engagement with a smart testing strategy"

  1. 1. Informz Client Success Series: EPCORIncreasing Engagement with a Smart Testing Strategy<br />Moderator: Jeanette Arrighi, MBA – Informz<br />Guests: Stephanie Schrickel, AAP – EPCOR<br />Twitter: #Informz<br />
  2. 2.
  3. 3. Introductions<br />Stephanie Schrickel, AAP<br />Website & eMarketing Manager<br />EPCOR - Electronic Payments Core of Knowledge<br />
  4. 4. About EPCOR<br />Not-for-profit trade association <br />Membership of over 2,300<br />Provides timely and relevant payments education and support to members to help them maintain compliance, improve operational processes, and mitigate risk and fraud.<br />
  5. 5. Challenges Faced<br />
  6. 6. Testing Process<br />Create a baseline<br />Choose testing areas<br />Day of week<br />Time of day<br />Subject line length<br />Analysis<br />
  7. 7. Day of Week<br />
  8. 8. Time of Day<br />
  9. 9. Subject Line Length<br />
  10. 10. Results<br />Before:<br />20% open rate<br />30 % click-thru rate<br />Current statistics<br />23% open rate<br />42% click-thru rate<br />
  11. 11. Next Steps<br />Ongoing analysis<br />Subject line content testing<br />Use this process on additional communications<br />149% lift in open rates<br />307% lift in click-thru rates<br />
  12. 12. Questions?<br />advisor@informz.com<br />Follow us online:<br />www.twitter.com/informz<br />www.slideshare.net/informz<br />

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