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Informz Client Success Series: Increasing engagement with a smart testing strategy

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  • 1. Informz Client Success Series: EPCORIncreasing Engagement with a Smart Testing Strategy
    Moderator: Jeanette Arrighi, MBA – Informz
    Guests: Stephanie Schrickel, AAP – EPCOR
    Twitter: #Informz
  • 2.
  • 3. Introductions
    Stephanie Schrickel, AAP
    Website & eMarketing Manager
    EPCOR - Electronic Payments Core of Knowledge
  • 4. About EPCOR
    Not-for-profit trade association
    Membership of over 2,300
    Provides timely and relevant payments education and support to members to help them maintain compliance, improve operational processes, and mitigate risk and fraud.
  • 5. Challenges Faced
  • 6. Testing Process
    Create a baseline
    Choose testing areas
    Day of week
    Time of day
    Subject line length
    Analysis
  • 7. Day of Week
  • 8. Time of Day
  • 9. Subject Line Length
  • 10. Results
    Before:
    20% open rate
    30 % click-thru rate
    Current statistics
    23% open rate
    42% click-thru rate
  • 11. Next Steps
    Ongoing analysis
    Subject line content testing
    Use this process on additional communications
    149% lift in open rates
    307% lift in click-thru rates
  • 12. Questions?
    advisor@informz.com
    Follow us online:
    www.twitter.com/informz
    www.slideshare.net/informz