! Getting Started 1. Establish Recency and Frequency Rules Start with bi-weekly or monthly communications Use an opt in form for subscribers to choose their preference Lets Get Started!
! Getting Started 2. Create a Communications Calendar Utilize Recency and Frequency Rules within Informz
! Building your email lists Build your list, but remember quality over quantity. Create an opt in form - set expectations - deliver on expectations and promises Collect as much information as you can - segment and personalize with that information Building your email lists
! Building your email lists Make your opt in form easy for people to find! Include visible links to your opt in form - email communications - website - social networking sites Promote your communications - utilize statuses to promote your email - post links to articles and email - offer an incentive for signing up
! Building your email lists Do take steps to build your lists – but your focus should be on getting a greater response out of your interested and motivatedmembers. Demographic & Preference Information equals Targeted & Personalized emails equals Better Results!
! Your email design Required elements for your email: Unsubscribe link Physical mailing address (No PO boxes!) Your email design
! Your email design Recommendations for the design of your email: Maintain consistency with your branding Brand Awareness = Brand Loyalty!
! Your email design Design templates with a fixed width between 600-700 pixels Include a message such as “To ensure receipt of our emails, please add email@example.com to your Address Book.” Include a link to the web version of your mailing
! Your email design Other elements to include in your email: - Familiar & consistent from information - Social networking links - Contact us link - Modify profile link - Send-A-Friend link - New subscriber opt in forms
! Your email content Remember, it’s all about the reader! Keep content relevant Include personalization Brand your subject lines Make it easy for them to recognize you Your email content
- Place links in different locations to encourage click thrus - Poll subscribers for communication preferences and feedback - Don’t ignore your inactive members
! Your email content What to avoid: Common spam words, excessivecapitalization and punctuation Written out URLS Wrong Visit www.informz.com for more information. Right Visit the Informz Website for more information.
! Your email content Avoid too many images - Many email programs disable images by default Avoid lengthy emails - No more than 4-5 mouse scrolls
! Your email content Engagement is the key to successful email marketing and will be a factor in deliverability in 2010.
! Tips and Tricks All email clients render HTML code differently Outlook 07 can’t render image resizing Outlook 07, Lotus Notes, and Gmail cannot render background images Hotmail and Yahoo center text by default Tips and Tricks
! Tips and Tricks The most important tip: Test, test, test! The Informz Virtual Inbox allows you to test your email from your Informz account.
! Your email is sent, now what? The Informz mailing activity report Analyze open, clicks, and forward metrics Monitor bounce issues - be sure to remove repeated bouncers Look at unsubscribers and their reasons Your email is sent, now what?
! Thank You! Thank You for Joining Us! Visit us online at www.informz.com Questions?Email: firstname.lastname@example.org