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Email marketing 101 webinar


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This presentation is perfect for anyone just getting started in email marketing or looking to revisit the basics.

This presentation is perfect for anyone just getting started in email marketing or looking to revisit the basics.

Published in: Business, Technology

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  • 1. Email Marketing 101
    Presenter: Lori ElyInformz
  • 2. Title
  • There’s Email & There’s Email Marketing
  • 5. !
    Getting Started
    1. Establish Recency and Frequency Rules
    Start with bi-weekly or monthly communications
    Use an opt in form for subscribers to choose their preference
    Lets Get Started!
  • 6. !
    Getting Started
    2. Create a Communications Calendar
    Utilize Recency and Frequency Rules within Informz
  • 7. !
    Building your email lists
    Build your list, but remember quality over quantity.
    Create an opt in form
    - set expectations - deliver on expectations and promises
    Collect as much information as you can - segment and personalize with that information
    Building your email lists
  • 8. !
    Building your email lists
    Make your opt in form easy for people to find!
    Include visible links to your opt in form
    - email communications
    - website
    - social networking sites
    Promote your communications
    - utilize statuses to promote your email
    - post links to articles and email
    - offer an incentive for signing up
  • 9. !
    Building your email lists
    Do take steps to build your lists – but your focus
    should be on getting a greater response out of your
    interested and motivatedmembers.
    Demographic & Preference Information
    Targeted & Personalized emails
    Better Results!
  • 10. !
    Your email design
    Required elements for your email:
    Unsubscribe link
    Physical mailing address (No PO boxes!)
    Your email design
  • 11. !
    Your email design
    Recommendations for the design of your email:
    Maintain consistency with your branding
    Brand Awareness = Brand Loyalty!
  • 12. !
    Your email design
    Design templates with a fixed width between 600-700 pixels
    Include a message such as “To ensure receipt of our emails,
    please add to your
    Address Book.”
    Include a link to the web version of your mailing
  • 13. !
    Your email design
    Other elements to include
    in your email:
    - Familiar & consistent from information
    - Social networking links
    - Contact us link
    - Modify profile link
    - Send-A-Friend link
    - New subscriber opt in forms
  • 14. !
    Your email content
    Remember, it’s all about the reader!
    Keep content relevant
    Include personalization
    Brand your subject lines
    Make it easy for them to recognize you
    Your email content
  • 15. !
    Your email content
    • Include a clear call to action
    - Place links in different locations to encourage click thrus
    - Poll subscribers for communication preferences and feedback
    - Don’t ignore your inactive members
  • 16. !
    Your email content
    What to avoid:
    Common spam words, excessivecapitalization and
    Written out URLS
    Visit for more information.
    Visit the Informz Website for more information.
  • 17. !
    Your email content
    Avoid too many images
    - Many email programs disable images by default
    Avoid lengthy emails
    - No more than 4-5 mouse scrolls
  • 18. !
    Your email content
    Engagement is the key to successful email marketing
    and will be a factor in deliverability in 2010.
  • 19. !
    Tips and Tricks
    All email clients render HTML code differently
    Outlook 07 can’t render image resizing
    Outlook 07, Lotus Notes, and Gmail cannot render
    background images
    Hotmail and Yahoo center text by default
    Tips and Tricks
  • 20. !
    Tips and Tricks
    The most important tip: Test, test, test!
    The Informz Virtual Inbox allows you to test your
    email from your Informz account.
  • 21. !
    Your email is sent, now what?
    The Informz mailing activity report
    Analyze open, clicks, and forward metrics
    Monitor bounce issues
    - be sure to remove repeated bouncers
    Look at unsubscribers and their reasons
    Your email is sent, now what?
  • 22. !
    Thank You!
    Thank You for Joining Us!
    Visit us online at