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How to Create more Effective Emails and Newsletters
 

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In this webinar, we share 14 tips and tricks for creating more effective email messages and enewsletters. This webinar is perfect for anyone just starting out, or the experienced email marketer ...

In this webinar, we share 14 tips and tricks for creating more effective email messages and enewsletters. This webinar is perfect for anyone just starting out, or the experienced email marketer looking for some tips and ideas. Attendees can expect to learn how to create relevancy and value in your emails, how reports and analytics can help and what to look at, tips for crafting compelling subject lines and messages, and more!

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  • In this webinar, we share 14 tips and tricks for creating more effective email messages and enewsletters. This webinar is perfect for anyone just starting out, or the experienced email marketer looking for some tips and ideas. Attendees can expect to learn how to create relevancy and value in your emails, how reports and analytics can help and what to look at, tips for crafting compelling subject lines and messages, and more!
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How to Create more Effective Emails and Newsletters Presentation Transcript

  • 1. How to Create More Effective Emails and eNewsletters14 Tips for Smarter Email Marketing
    Presented by: Lori ElyInformz
  • 2. Title
    • Bullet 1
    • 3. Bullet 2
    • 4. Bullet 3
  • Tip: 1 Use Subscription Forms
    Set expectations
    Collect profile information
  • 5. Tip 2: Watch Email Frequency
    Sending too frequently will impact your results
    Create a communications calendar
  • 6. Tip 3: Consistent From Address
    Two factors impact open rates:
    1. From Address 2. Subject Line
    Keep your from address consistent
    Recognition + Trust = Opens
  • 7. Tip 4: Focus on the Subject Line
    Spend 50% of your time on the subject line
    Test your tactics:
    - description of message vs. call to action
    - personalization vs. no personalization
    - date vs. no date
    - short vs. long
  • 8. Tip 5: Create a Clear Call to Action
    The call to action
    - What do you want recipients to do?- Test strategy: font color, background color, image, text, language, location.What is more effective with your audience?
    Register Now or
  • 9. Tip 6: Make it Easy to Read
    Write for the ease of your reader
    Which version is easier to read?
    Version A:Version B:
  • 10. Tip 7: Keep it short
    Keep your content short and to the point(even your enewsletter!)
  • 11. Tip 8: Keep newsletters organized
    Include a table of contents with links to the story and back to top
    Highlight a top story area (try targeting this by interest area)
    Use a sidebar for other information
  • 12. Tip 9: Create Relevancy & Value
    Target the right person with the right message, at the right time.
    Relevancy + Value = Results
    EMAILBLASTING
    11
  • 13. Step 1: Targeting the right person... - Behavioral Targeting/Action-Based Targeting - Member Interest Areas - Profile & Demographic Information - Leverage your Database!
    12
  • 14. Step 2: Sending the right message…
    13
  • 15. Step 3: Sending at the right time…
    - Campaign automation - Triggered emails - Learn the time that’s best for your audience.
    14
  • 16. Tip 10: Identify Inactives
    Segment Inactives and try to re-engage them
  • 17. Tip 11: Know how it will render
    How does your email looks to the recipient?
  • 18. Tip 12: Know your Audience
  • 19. Tip 13: Test your Email Strategies
  • 20. Tip 14: Use your Reports
    • Know your baseline
    • 21. Identify trends
    • 22. Spot Issues
    • 23. Test, Analyze, Implement, Repeat!
  • Thank You for Joining Us!
    Questions?
    advisor@informz.com
    Follow us online:
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    www.slideshare.net/informz
    Learn more about Informz:www.informz.com