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Build Profitable Online Learning for your Association...and Keep it Simple!

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Learn how to create a virtual learning environment that is not like any other you currently have at your association. Through an easy three-step approach, you will be on your way to providing your …

Learn how to create a virtual learning environment that is not like any other you currently have at your association. Through an easy three-step approach, you will be on your way to providing your members exceptional education while increasing non-dues revenue at the same time.

Published in: Business

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Transcript

  • 1. Welcome to Today’s Webinar!
    Build Profitable Online Learning for Your Small Staff Association...
    and Keep it Simple!
  • 2.
  • 3. If you can hear me and see my slide, please note this in the chat box to your right.
    If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
  • 4. Welcome to Today’s Webinar!
    Build Profitable Online Learning for Your Small Staff Association...
    and Keep it Simple!
    #Informz
  • 5. Our Presenters
    Jeanette Brown, MBA
    Marketing strategy manager
    Informz
    brown@informz.com
    202-630-2644 ext 241
    @emktg_guru
  • 6. Our Presenters
    Dave Will
    chief executive peach
    peach new media
    dwill@peachnewmedia.com
    770.805.6292 ext. 701
    @peachdave
  • 7. Who is Peach?
    webinars - webcasts - continuing education - conference recordings - knowledge communities - podcasts
    We believe that knowledge transfer makes us better people. Telling stories, sharing experiences, and teaching others is what makes the human race great.
  • 8. Poll Slide
    Do you feel that you have content ready to distribute?
    Yes
    No
    Not yet, but plan to have it soon
  • 9. Today’s Objectives
    Identify your Knowledge
    Package your Knowledge
    Market your Knowledge
  • 10. Today’s Objectives
    • Identify your Knowledge
    • 11. Package your Knowledge
    • 12. Market your Knowledge
  • Live Virtual Broadcast
    Created for a virtual audience
  • Live Hybrid Event
    Including an in-person audience as well as virtual.
  • 15. On-Demand Content
  • RE-broadcasted Archives
  • Written Content
  • Affiliation Program
    Content from other sources
  • Poll Slide
    What kind of content do you produce?
    Live virtual events (Webinars, Teleconferences, Webcasts)
    In person conferences
    Podcasts , videos, whitepapers, research
    None of the above
    Some of the above
    All of the above
  • 38. Today’s Objectives
    Identify your Knowledge
    Package your Knowledge
    Market your Knowledge
  • 39. Integration – AMS, Community, etc…
  • 40. Continuing Education and Certificates
  • Automation
    • Ecommerce, shopping carts, registration, notifications
    • 46. Small staff
    • 47. No experts
  • Registration Options
  • Bundles
  • 54. Choreography
    “Successful [online] meetings are also about other forms of collaboration and ensuring you get the right mix.”
    Source: James Murray – BusinessGreen
    Online Ed. Content
  • 55. Knowledge Communities
    “Social Learning”
  • 56. Content in Channels
  • 57. Coffee House Model
  • 58. Poll Slide
    Do you currently have an online learning program?
    Yes, and it’s awesome!
    Yes, but it needs help.
    No, but we want to make one ASAP.
    Not yet and not gonna happen soon.
  • 59. Questions
    ????
  • 60. Today’s Objectives
    Identify your Knowledge
    Package your Knowledge
    Market your Knowledge
  • 61.
  • 62. Power of Integration
  • 63. Increase Conversions
    30%
  • 64. Increase Conversions
    How do you segment?
  • 65. Increase Conversions
    Past Attendees
    Generation
    Clicked on a Certain Link
  • 66. Segment
  • 67. Segment
  • 68. Segment
  • 69. Segment
  • 70. Segment
  • 71. Relevancy Rocks
  • 72. Relevancy Rocks
  • 73. Relevancy Rocks
  • 74. Relevancy Rocks
  • 75. Relevancy Rocks
  • 76. Number of Recipients
    Open
    Click-Thru Rate
  • 77. Relevancy Rocks
  • 78. Growing the Program
  • 79. Relevancy Rocks
  • 80. Questions?
    dwill@peachnewmedia.com
    brown@informz.com
    770.805.6292 ext. 701
    202-630-2644 ext 241
    @peachdave
    @emktg_guru
    www.peachnewmedia.com/slm/
    www.informz.com
  • 81. Association Technology Toolbox
    What?
    Free Webinar Series Covering Hot Topics in Association Tech!
    When?
    Fridays in July:
    • Friday, July 15
    • 87. Friday, July 22
    • 88. Friday, July 29
    Where?
    bit.ly/associationtech