• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Build Profitable Online Learning for your Association...and Keep it Simple!
 

Build Profitable Online Learning for your Association...and Keep it Simple!

on

  • 653 views

Learn how to create a virtual learning environment that is not like any other you currently have at your association. Through an easy three-step approach, you will be on your way to providing your ...

Learn how to create a virtual learning environment that is not like any other you currently have at your association. Through an easy three-step approach, you will be on your way to providing your members exceptional education while increasing non-dues revenue at the same time.

Statistics

Views

Total Views
653
Views on SlideShare
631
Embed Views
22

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 22

http://www.informz.net 22

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Build Profitable Online Learning for your Association...and Keep it Simple! Build Profitable Online Learning for your Association...and Keep it Simple! Presentation Transcript

    • Welcome to Today’s Webinar!
      Build Profitable Online Learning for Your Small Staff Association...
      and Keep it Simple!
    • If you can hear me and see my slide, please note this in the chat box to your right.
      If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
    • Welcome to Today’s Webinar!
      Build Profitable Online Learning for Your Small Staff Association...
      and Keep it Simple!
      #Informz
    • Our Presenters
      Jeanette Brown, MBA
      Marketing strategy manager
      Informz
      brown@informz.com
      202-630-2644 ext 241
      @emktg_guru
    • Our Presenters
      Dave Will
      chief executive peach
      peach new media
      dwill@peachnewmedia.com
      770.805.6292 ext. 701
      @peachdave
    • Who is Peach?
      webinars - webcasts - continuing education - conference recordings - knowledge communities - podcasts
      We believe that knowledge transfer makes us better people. Telling stories, sharing experiences, and teaching others is what makes the human race great.
    • Poll Slide
      Do you feel that you have content ready to distribute?
      Yes
      No
      Not yet, but plan to have it soon
    • Today’s Objectives
      Identify your Knowledge
      Package your Knowledge
      Market your Knowledge
    • Today’s Objectives
      • Identify your Knowledge
      • Package your Knowledge
      • Market your Knowledge
    • Live Virtual Broadcast
      Created for a virtual audience
      • Webinar
      • Webcast
      • Teleconference
    • Live Hybrid Event
      Including an in-person audience as well as virtual.
    • On-Demand Content
      • Archives
      • Webinars
      • Webcasts
      • Teleconferences
      • Conferences
      • Podcasts
      • Video
    • RE-broadcasted Archives
      • Webinars
      • Webcasts
      • Teleconferences
      • Conferences
    • Written Content
      • Manuals
      • Case Studies
      • Reports
      • Manuscripts
      • Chatter
      • Blogs
      • Forums
      • Twitter
      • Facebook
      • LinkedIn
      • Private Communities
    • Affiliation Program
      Content from other sources
      • Independent speakers
      • Bloggers
      • Affiliate associations
      • Vendors
    • Poll Slide
      What kind of content do you produce?
      Live virtual events (Webinars, Teleconferences, Webcasts)
      In person conferences
      Podcasts , videos, whitepapers, research
      None of the above
      Some of the above
      All of the above
    • Today’s Objectives
      Identify your Knowledge
      Package your Knowledge
      Market your Knowledge
    • Integration – AMS, Community, etc…
    • Continuing Education and Certificates
      • Live Webinar Checkpoints
      • Post-Webinar Evaluation
      • CE Certification Process
      • Quiz
      • Evaluation
      • Certificate
    • Automation
      • Ecommerce, shopping carts, registration, notifications
      • Small staff
      • No experts
    • Registration Options
      • Early Bird Discounts
      • Pricing Tiers
      • Coupon Codes
      • Series Pricing
      • Season Pass
      • Bulk Subscription Pricing
      • Promo codes
    • Bundles
    • Choreography
      “Successful [online] meetings are also about other forms of collaboration and ensuring you get the right mix.”
      Source: James Murray – BusinessGreen
      Online Ed. Content
    • Knowledge Communities
      “Social Learning”
    • Content in Channels
    • Coffee House Model
    • Poll Slide
      Do you currently have an online learning program?
      Yes, and it’s awesome!
      Yes, but it needs help.
      No, but we want to make one ASAP.
      Not yet and not gonna happen soon.
    • Questions
      ????
    • Today’s Objectives
      Identify your Knowledge
      Package your Knowledge
      Market your Knowledge
    • Power of Integration
    • Increase Conversions
      30%
    • Increase Conversions
      How do you segment?
    • Increase Conversions
      Past Attendees
      Generation
      Clicked on a Certain Link
    • Segment
    • Segment
    • Segment
    • Segment
    • Segment
    • Relevancy Rocks
    • Relevancy Rocks
    • Relevancy Rocks
    • Relevancy Rocks
    • Relevancy Rocks
    • Number of Recipients
      Open
      Click-Thru Rate
    • Relevancy Rocks
    • Growing the Program
    • Relevancy Rocks
    • Questions?
      dwill@peachnewmedia.com
      brown@informz.com
      770.805.6292 ext. 701
      202-630-2644 ext 241
      @peachdave
      @emktg_guru
      www.peachnewmedia.com/slm/
      www.informz.com
    • Association Technology Toolbox
      What?
      Free Webinar Series Covering Hot Topics in Association Tech!
      • Social Networking
      • Member Engagement
      • Online Learning
      • Email Marketing
      • Social CRM
      • …And More!
      When?
      Fridays in July:
      • Friday, July 15
      • Friday, July 22
      • Friday, July 29
      Where?
      bit.ly/associationtech