Welcome to Today’s Webinar!<br />Build Profitable Online Learning for Your Small Staff Association... <br />and Keep it Si...
If you can hear me and see my slide, please note this in the chat box  to your right. <br />If you cannot hear, please try...
Welcome to Today’s Webinar!<br />Build Profitable Online Learning for Your Small Staff Association... <br />and Keep it Si...
Our Presenters<br />Jeanette Brown, MBA<br />Marketing strategy manager<br />Informz<br />brown@informz.com<br />202-630-2...
Our Presenters<br />Dave Will<br />chief executive peach<br />peach new media<br />dwill@peachnewmedia.com<br />770.805.62...
Who is Peach?<br />webinars   -  webcasts   -  continuing education   -  conference recordings   -  knowledge communities ...
Poll Slide<br />Do you feel that you have content ready to distribute?<br />Yes<br />No<br />Not yet, but plan to have it ...
Today’s Objectives<br />Identify your Knowledge<br />Package your Knowledge<br />Market your Knowledge<br />
Today’s Objectives<br /><ul><li>Identify your Knowledge
Package your Knowledge
Market your Knowledge</li></li></ul><li>Live Virtual Broadcast<br />Created for a virtual audience<br /><ul><li>Webinar
Webcast
Teleconference</li></li></ul><li>Live Hybrid Event<br />Including an in-person audience as well as virtual.<br />
On-Demand Content<br /><ul><li>Archives
Webinars
Webcasts
Teleconferences
Conferences
Podcasts
Video</li></li></ul><li>RE-broadcasted Archives<br /><ul><li>Webinars
Webcasts
Teleconferences
Conferences</li></li></ul><li>Written Content<br /><ul><li>Manuals
Case Studies
Reports
Manuscripts
Chatter
Blogs
Forums
Twitter
Facebook
LinkedIn
Private Communities</li></li></ul><li>Affiliation Program<br />Content from other sources<br /><ul><li>Independent speakers
Bloggers
Affiliate associations
Vendors</li></li></ul><li>Poll Slide<br />What kind of content do you produce?<br />Live virtual events (Webinars, Telecon...
Today’s Objectives<br />Identify your Knowledge<br />Package your Knowledge<br />Market your Knowledge<br />
Integration – AMS, Community, etc…<br />
Continuing Education and Certificates<br /><ul><li>Live Webinar Checkpoints
Post-Webinar Evaluation
CE Certification Process
Quiz
Evaluation
Certificate</li></li></ul><li>Automation<br /><ul><li>Ecommerce, shopping carts, registration, notifications
Small staff
No experts</li></li></ul><li>Registration Options<br /><ul><li>Early Bird Discounts
Pricing Tiers
Coupon Codes
Series Pricing
Season Pass
Upcoming SlideShare
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Build Profitable Online Learning for your Association...and Keep it Simple!

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Learn how to create a virtual learning environment that is not like any other you currently have at your association. Through an easy three-step approach, you will be on your way to providing your members exceptional education while increasing non-dues revenue at the same time.

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Build Profitable Online Learning for your Association...and Keep it Simple!

  1. 1. Welcome to Today’s Webinar!<br />Build Profitable Online Learning for Your Small Staff Association... <br />and Keep it Simple!<br />
  2. 2.
  3. 3. If you can hear me and see my slide, please note this in the chat box to your right. <br />If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.<br />
  4. 4. Welcome to Today’s Webinar!<br />Build Profitable Online Learning for Your Small Staff Association... <br />and Keep it Simple!<br />#Informz<br />
  5. 5. Our Presenters<br />Jeanette Brown, MBA<br />Marketing strategy manager<br />Informz<br />brown@informz.com<br />202-630-2644 ext 241<br />@emktg_guru<br />
  6. 6. Our Presenters<br />Dave Will<br />chief executive peach<br />peach new media<br />dwill@peachnewmedia.com<br />770.805.6292 ext. 701<br />@peachdave<br />
  7. 7. Who is Peach?<br />webinars - webcasts - continuing education - conference recordings - knowledge communities - podcasts<br />We believe that knowledge transfer makes us better people. Telling stories, sharing experiences, and teaching others is what makes the human race great.<br />
  8. 8. Poll Slide<br />Do you feel that you have content ready to distribute?<br />Yes<br />No<br />Not yet, but plan to have it soon<br />
  9. 9. Today’s Objectives<br />Identify your Knowledge<br />Package your Knowledge<br />Market your Knowledge<br />
  10. 10. Today’s Objectives<br /><ul><li>Identify your Knowledge
  11. 11. Package your Knowledge
  12. 12. Market your Knowledge</li></li></ul><li>Live Virtual Broadcast<br />Created for a virtual audience<br /><ul><li>Webinar
  13. 13. Webcast
  14. 14. Teleconference</li></li></ul><li>Live Hybrid Event<br />Including an in-person audience as well as virtual.<br />
  15. 15. On-Demand Content<br /><ul><li>Archives
  16. 16. Webinars
  17. 17. Webcasts
  18. 18. Teleconferences
  19. 19. Conferences
  20. 20. Podcasts
  21. 21. Video</li></li></ul><li>RE-broadcasted Archives<br /><ul><li>Webinars
  22. 22. Webcasts
  23. 23. Teleconferences
  24. 24. Conferences</li></li></ul><li>Written Content<br /><ul><li>Manuals
  25. 25. Case Studies
  26. 26. Reports
  27. 27. Manuscripts
  28. 28. Chatter
  29. 29. Blogs
  30. 30. Forums
  31. 31. Twitter
  32. 32. Facebook
  33. 33. LinkedIn
  34. 34. Private Communities</li></li></ul><li>Affiliation Program<br />Content from other sources<br /><ul><li>Independent speakers
  35. 35. Bloggers
  36. 36. Affiliate associations
  37. 37. Vendors</li></li></ul><li>Poll Slide<br />What kind of content do you produce?<br />Live virtual events (Webinars, Teleconferences, Webcasts)<br />In person conferences<br />Podcasts , videos, whitepapers, research<br />None of the above<br />Some of the above<br />All of the above<br />
  38. 38. Today’s Objectives<br />Identify your Knowledge<br />Package your Knowledge<br />Market your Knowledge<br />
  39. 39. Integration – AMS, Community, etc…<br />
  40. 40. Continuing Education and Certificates<br /><ul><li>Live Webinar Checkpoints
  41. 41. Post-Webinar Evaluation
  42. 42. CE Certification Process
  43. 43. Quiz
  44. 44. Evaluation
  45. 45. Certificate</li></li></ul><li>Automation<br /><ul><li>Ecommerce, shopping carts, registration, notifications
  46. 46. Small staff
  47. 47. No experts</li></li></ul><li>Registration Options<br /><ul><li>Early Bird Discounts
  48. 48. Pricing Tiers
  49. 49. Coupon Codes
  50. 50. Series Pricing
  51. 51. Season Pass
  52. 52. Bulk Subscription Pricing
  53. 53. Promo codes</li></li></ul><li>Bundles<br />
  54. 54. Choreography<br />“Successful [online] meetings are also about other forms of collaboration and ensuring you get the right mix.”<br />Source: James Murray – BusinessGreen<br />Online Ed. Content<br />
  55. 55. Knowledge Communities<br />“Social Learning”<br />
  56. 56. Content in Channels<br />
  57. 57. Coffee House Model<br />
  58. 58. Poll Slide<br />Do you currently have an online learning program?<br />Yes, and it’s awesome!<br />Yes, but it needs help.<br />No, but we want to make one ASAP.<br />Not yet and not gonna happen soon.<br />
  59. 59. Questions<br />????<br />
  60. 60. Today’s Objectives<br />Identify your Knowledge<br />Package your Knowledge<br />Market your Knowledge<br />
  61. 61.
  62. 62. Power of Integration<br />
  63. 63. Increase Conversions<br />30%<br />
  64. 64. Increase Conversions<br />How do you segment?<br />
  65. 65. Increase Conversions<br />Past Attendees<br />Generation<br />Clicked on a Certain Link<br />
  66. 66. Segment<br />
  67. 67. Segment<br />
  68. 68. Segment<br />
  69. 69. Segment<br />
  70. 70. Segment<br />
  71. 71. Relevancy Rocks<br />
  72. 72. Relevancy Rocks<br />
  73. 73. Relevancy Rocks<br />
  74. 74. Relevancy Rocks<br />
  75. 75. Relevancy Rocks<br />
  76. 76. Number of Recipients<br />Open<br />Click-Thru Rate<br />
  77. 77. Relevancy Rocks<br />
  78. 78. Growing the Program<br />
  79. 79. Relevancy Rocks<br />
  80. 80. Questions?<br />dwill@peachnewmedia.com<br />brown@informz.com<br />770.805.6292 ext. 701<br />202-630-2644 ext 241<br />@peachdave<br />@emktg_guru<br />www.peachnewmedia.com/slm/<br />www.informz.com<br />
  81. 81. Association Technology Toolbox<br />What?<br />Free Webinar Series Covering Hot Topics in Association Tech!<br /><ul><li>Social Networking
  82. 82. Member Engagement
  83. 83. Online Learning
  84. 84. Email Marketing
  85. 85. Social CRM
  86. 86. …And More!</li></ul>When?<br />Fridays in July:<br /><ul><li>Friday, July 15
  87. 87. Friday, July 22
  88. 88. Friday, July 29</li></ul>Where?<br />bit.ly/associationtech<br />

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