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Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
Back to Basics, Part II: 4 Tips to Become an Email Expert
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Back to Basics, Part II: 4 Tips to Become an Email Expert

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Take your email marketing strategy up a notch. In this webinar, learn four easy tips to implement immediately to take your email program to the next level.

Take your email marketing strategy up a notch. In this webinar, learn four easy tips to implement immediately to take your email program to the next level.

Published in: Business, Technology
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  • 1. Back to Basics, Part 2:4 Tips to Becoming an Email Expert Jeanette Brown, MBA Marketing Strategist
  • 2. Can You Hear Me Now? If you can hear and see my slide, please note this in the question box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
  • 3. Back to Basics, Part 2:4 Tips to Becoming an Email Expert Jeanette Brown, MBA Marketing Strategist
  • 4. Who is Jeanette Brown?
  • 5. Tip #1 A/B Testing
  • 6. Strategy • Areas to test • How often • Automation
  • 7. How Do I Test?
  • 8. What do I Test?
  • 9. What do I Test?
  • 10. Segmenting
  • 11. Results 35.0% 30.0% 25.0% 20.0% Old 15.0% New 10.0% 5.0% 0.0% Open CTR
  • 12. Tip #2 Design for Mobile
  • 13. Mobile is Hot! 62% 45%
  • 14. Learn Where Members Are Opening
  • 15. Design for Mobile •Combination – 600-650 px •Mobile only – 100%
  • 16. Mobile Version
  • 17. Shorten Subject Line <30 characters
  • 18. Improve Spacing, Links
  • 19. Single Column and Image Size •Images <480 px •1 Column
  • 20. Tip #3 Preferences
  • 21. Identify Interests
  • 22. Social Media
  • 23. Ask about text messaging
  • 24. Tip #4 Advanced Reporting
  • 25. Recency and Calendar
  • 26. Timing
  • 27. Engagement
  • 28. Email Rockstar!
  • 29. Let’s Keep the Conversation Going Connecting the Dots in Today’s Marketing World Jeanette Brown www.informz.com brown@informz.com 1.888.371.1842 @emktg_guru @informz

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