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Back to Basics Part I: Email 101

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Go back to the basics in this webinar to ensure you are delivering emails that comply with design and deliverability standards. Learn how to deliver consistent branding in design and messaging to …

Go back to the basics in this webinar to ensure you are delivering emails that comply with design and deliverability standards. Learn how to deliver consistent branding in design and messaging to subscribers, comply with CAN-SPAM regulations, and analyze reports effectively.

Published in Business , Technology
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Transcript

  • 1. Back to Basics, Part I:Email 101 Jeanette Brown, MBA
  • 2. Can You Hear Me Now? If you can hear and see my slide, please note this in the chat box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
  • 3. Back to Basics, Part I:Email 101 Jeanette Brown, MBA
  • 4. Email VsEmail Marketing
  • 5. Who is Jeanette Brown?
  • 6. Step 1 Design
  • 7. Fonts, Colors
  • 8. Message Layout
  • 9. Step 2 Content
  • 10. Online Subscription Form
  • 11. Expand Your Data
  • 12. Relevancy = Results
  • 13. Keep it short
  • 14. Hidden Links
  • 15. Ask subscribers to add you to their address book
  • 16. Graphic Management Text:Image = 70:30 max
  • 17. Step 3 Send the email
  • 18. Who is it from? • Consistency • Someone they know • Complements the subject line
  • 19. Test Your Subject Line
  • 20. Subject Line Tips • PC readers, less than 50 characters • Mobile readers, less than 30 characters • Relatable
  • 21. Test and Analyze
  • 22. Test and Analyze
  • 23. Step 4 Reporting
  • 24. Reports Unsubscribe Bounces Sent Challenge Response Blocked Delivered
  • 25. Reports
  • 26. Reporting
  • 27. Let’s Keep the Conversation Going Back to Basics, Part II http://bit.ly/BacktoBasicsPart2 Jeanette Brown www.informz.com brown@informz.com 1.888.371.1842 @informz