Attract, Recruit and Retain: Effectively Communicating Member Value

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We'll bring you through the first and last stages of the membership lifecycle: conversion and retention. We'll help you identify areas of missed opportunities to attract new members, communicate effectively the value, both tangible and intangible, to new and existing members and create a sense of loyalty to the association, resulting in a long-term relationship with members.

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Attract, Recruit and Retain: Effectively Communicating Member Value

  1. 1. Attract, Recruit and Retain: Effectively Communicating Member Value Jeanette Brown, MBA
  2. 2. #Informz
  3. 3. If you can hear me and see my slide, please note this in the chat box to your right. If you cannot hear, please try re-dialingin, and let me know so I can be of assistance.
  4. 4. Attract, Recruit and Retain: Effectively Communicating Member Value Jeanette Brown, MBA
  5. 5. Who is Jeanette Brown?
  6. 6. Membership Lifecycle Reach Acquisition Conversion Loyalty Retention
  7. 7. Gathering Data Demographic Transactional Behavioral
  8. 8. Speak to Who They Are
  9. 9. Membership Welcomes
  10. 10. Create a Strategy Day 1 – Month 1 – Focus Automated Member Joins on mailed benefits email is sent to to confirm they are new member receiving them. Month 9 – Month 6 – Month 3 – Retention efforts Highlight Highlight begin benefit benefit
  11. 11. Keep Them Coming Back!
  12. 12. Why get them engaged? Ordered a product – 28% Attended 1 meeting– 7% Attended 4 or more meetings – 30% Chapter members – 17%
  13. 13. Timing
  14. 14. Recognizing Members
  15. 15. Recognizing Members
  16. 16. Understand Your Members
  17. 17. Remind Them Why They Joined
  18. 18. A Lost Member is an Opportunity
  19. 19. Don’t Lose Members
  20. 20. Review EMAIL BLASTING Relevancy = Results
  21. 21. What Now?
  22. 22. Let’s Keep the Conversation Going Jeanette Brown brown@informz.com www.informz.com 1.888.371.1842 @informz

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