Ask Not What Your Members Can Do For You, But What You Can Do For Your Members

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In this webinar and learn how developing a strategic email communication plan can be a highly effective and cost efficient tool to help you demonstrate the value of membership to current and prospective members.

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  • Hello dear,
    My name is julieth i saw your profile here(www.slideshare.ne) today and became intrested in you,i will also like to know you the more,and i want you to send an email to my email address so i can give you my picture for you to know whom i am.Here is my email address (juliethkarume@yahoo.com) i have good reason for contacting you which i will tell you when i see your mail to my email,I believe we can move from here!I am waiting for your mail to my email address above.(Remeber the distance or colour does not matter but love matters alot in life)
    juliethkarume@yahoo.com
       Reply 
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Ask Not What Your Members Can Do For You, But What You Can Do For Your Members

  1. 1. Ask Not What Your Members Can Do For You, But What Can You Do For Your Members<br />Jeanette Brown, MBA<br />Marketing Strategy Manager<br />
  2. 2. Can You Hear Me Now?<br />If you can hear and see my slide, please note this in the chat box to your right. <br />If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.<br />
  3. 3.
  4. 4.
  5. 5. About Me<br />
  6. 6.
  7. 7. Email ranked only 6th in being the most effective channel to recruit new members.<br />44% of associations reported a decline in renewal rates in 2010.<br />*Marketing General 2010 Membership Benchmarking Report<br />
  8. 8.
  9. 9. Build Your List<br />
  10. 10. Online Subscription Form<br />
  11. 11. Social Media is Your Friend<br />
  12. 12. Social Media is Your Friend<br />
  13. 13. Recruitment <br />Right person<br />Effective subscription form<br />Right message<br />Leveraging data from your AMS<br />Right time<br />Analytics go a long way…but there is more to this<br />
  14. 14.
  15. 15. Tactics used by organizations to improve relevancy<br />
  16. 16. Right Message<br />
  17. 17. Recruitment Review<br />
  18. 18. Welcome Campaign<br />What are your goals for your welcome campaign?<br />
  19. 19.
  20. 20. Dear Madilyn,<br />Dear Madilyn,<br />
  21. 21. Membership Welcomes<br />
  22. 22. Triggered Emails<br />
  23. 23. Create a Strategy<br />Day 1 – Automated email is sent to new member<br />Month 1 – Focus on mailed benefits to confirm they are receiving them.<br />Member Joins<br />Month 9 – Retention efforts begin<br />Month 3 – Highlight benefit<br />Month 6 – Highlight benefit<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27. Welcome Campaign Review<br />
  28. 28. Member Retention<br />
  29. 29. Member Retention<br />
  30. 30. Member Retention<br />
  31. 31. Analytics<br />
  32. 32. Review<br />EMAILBLASTING<br />Relevancy = Results<br />
  33. 33. Questions?<br />advisor@informz.com<br />brown@informz.com<br />Follow us online:<br />www.twitter.com/informz<br />www.slideshare.net/informz<br />

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