A Digital Integration Success Story:   How Informz Grew Engagement                by 300%Jeanette Brown, Marketing Strateg...
Can You Hear Me Now?   If you can hear and see my slide, please note   this in the question box to your right.   If you ca...
A Digital Integration Success Story:   How Informz Grew Engagement                by 300%Jeanette Brown, Marketing Strateg...
About Me           @emktg_guru
About Alex
Technology Craze!                    Social Media is                    NOT going away!
Social Media
Social Growth     27 million          56%                7 billion
Strategy is a Must!
Informz Case Study
Not all posts are created equally                 vs.
Create a plan
Facebook Strategy • 156 Likes • Personal Space • Posting frequency
Facebook Strategy • Types of Posts   – Tips & Best Practices   – “Behind the Scenes”   – Pictures
Types of Posts
Don’t leave me hanging!
Alerted readers in the Informal
Twitter Strategy  • 400 Followers  • What kind of tweets?    – Email Marketing Tips    – Retweets    – Replies
Twitter Strategy
User Conference Engagement
The Results   1800   1600   1400   1200   1000                               Before   800                               Af...
Do you integrate?
Integration with Email
Reports
Tips  • State the action desired  • Connect back around  • Incorporate social media happenings back in    your emails
Use Email to Educate
Survey
What’s new in 2012 • Wanted to take a fresh look • Was anyone using Google+? • Placed in Informal   – 18% CTR • Validated ...
Video
Video Growth
Informz + Video
Informz + Video                    CTR   25%   20%   15%   10%                            CTR   5%   0%         No Video  ...
Social and Video
Video How-To
Video How-To
Video How-To •   Subject Line •   <90 seconds •   Cross promote •   Keywords
Video Ideas
Video Ideas •   Whitepaper •   Case studies •   Brochure •   Membership
Results
Practicing What We Preach • Share your newsletter on your social media sites • Encourage sign-ups through tweets
Build Your List
What’s Next
What’s Ahead  • Informal Redesign    – Bring social icons to the top    – Social Media Spotlight
What’s Ahead  • Blog    – Encourage sharing
What Have You Learned •   Integration is a must •   Strategize •   Social Tips •   Video Tips
Let us help you!       Jeanette Brown       brown@informz.com       @emktg_guru       www.informz.com       1.888.371.1842...
A Digital Integration Success Story: How Informz Grew Engagement by 300%
A Digital Integration Success Story: How Informz Grew Engagement by 300%
A Digital Integration Success Story: How Informz Grew Engagement by 300%
A Digital Integration Success Story: How Informz Grew Engagement by 300%
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A Digital Integration Success Story: How Informz Grew Engagement by 300%

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In this webinar, the Informz social media expert shares how she was able to grow engagement by 300% in 18 months.

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A Digital Integration Success Story: How Informz Grew Engagement by 300%

  1. 1. A Digital Integration Success Story: How Informz Grew Engagement by 300%Jeanette Brown, Marketing Strategist – Informz Alex Leo, Marketing Specialist – Informz
  2. 2. Can You Hear Me Now? If you can hear and see my slide, please note this in the question box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
  3. 3. A Digital Integration Success Story: How Informz Grew Engagement by 300%Jeanette Brown, Marketing Strategist – Informz Alex Leo, Marketing Specialist – Informz
  4. 4. About Me @emktg_guru
  5. 5. About Alex
  6. 6. Technology Craze! Social Media is NOT going away!
  7. 7. Social Media
  8. 8. Social Growth 27 million 56% 7 billion
  9. 9. Strategy is a Must!
  10. 10. Informz Case Study
  11. 11. Not all posts are created equally vs.
  12. 12. Create a plan
  13. 13. Facebook Strategy • 156 Likes • Personal Space • Posting frequency
  14. 14. Facebook Strategy • Types of Posts – Tips & Best Practices – “Behind the Scenes” – Pictures
  15. 15. Types of Posts
  16. 16. Don’t leave me hanging!
  17. 17. Alerted readers in the Informal
  18. 18. Twitter Strategy • 400 Followers • What kind of tweets? – Email Marketing Tips – Retweets – Replies
  19. 19. Twitter Strategy
  20. 20. User Conference Engagement
  21. 21. The Results 1800 1600 1400 1200 1000 Before 800 After 600 400 200 0 Facebook Twitter
  22. 22. Do you integrate?
  23. 23. Integration with Email
  24. 24. Reports
  25. 25. Tips • State the action desired • Connect back around • Incorporate social media happenings back in your emails
  26. 26. Use Email to Educate
  27. 27. Survey
  28. 28. What’s new in 2012 • Wanted to take a fresh look • Was anyone using Google+? • Placed in Informal – 18% CTR • Validated our efforts
  29. 29. Video
  30. 30. Video Growth
  31. 31. Informz + Video
  32. 32. Informz + Video CTR 25% 20% 15% 10% CTR 5% 0% No Video Video
  33. 33. Social and Video
  34. 34. Video How-To
  35. 35. Video How-To
  36. 36. Video How-To • Subject Line • <90 seconds • Cross promote • Keywords
  37. 37. Video Ideas
  38. 38. Video Ideas • Whitepaper • Case studies • Brochure • Membership
  39. 39. Results
  40. 40. Practicing What We Preach • Share your newsletter on your social media sites • Encourage sign-ups through tweets
  41. 41. Build Your List
  42. 42. What’s Next
  43. 43. What’s Ahead • Informal Redesign – Bring social icons to the top – Social Media Spotlight
  44. 44. What’s Ahead • Blog – Encourage sharing
  45. 45. What Have You Learned • Integration is a must • Strategize • Social Tips • Video Tips
  46. 46. Let us help you! Jeanette Brown brown@informz.com @emktg_guru www.informz.com 1.888.371.1842 @informz
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