13 Email Marketing Trends for '13
 

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Hear what the top 13 trends in email marketing are for 2013 as you put your emarketing plan together for the new year.

Hear what the top 13 trends in email marketing are for 2013 as you put your emarketing plan together for the new year.

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  • Adding that personal touch

13 Email Marketing Trends for '13 Presentation Transcript

  • 1. 13 Email Marketing Trends for ‘13 Jeanette Brown – Informz Marketing Strategy Manager
  • 2. Can You Hear Me Now? If you can hear and see my slide, please note this in the question box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
  • 3. 13 Email Marketing Trends for ‘13 Jeanette Brown – Informz Marketing Strategy Manager
  • 4. #1Mobile
  • 5. Mobile Evolution
  • 6. Do mobile readers returnon their desktop? Just a Mobile Open (84%) Mobile Open and Desktop Open (14%) Mobile Open followed by a Desktop Read (2%) Need to engage subscribers on the first Open.
  • 7. What does this mean forOpen Duration? 60% Users on Mobile devices are 9% less likely to “read” the email 50% 40% We need to give subscribers content that 30% can be easily read on a mobile device. Mobile Desktop 20% 10% 0% Open Skim Read
  • 8. Click rate? Subscribers click 20% less when on a mobile device. Links need to be large enough for a finger not a mouse.
  • 9. #2Image Management
  • 10. Image Management
  • 11. #3Personal Touch
  • 12. Personal Touch
  • 13. Behavioral Targeting
  • 14. #4 SeamlessIntegrations
  • 15. Integrations DATABASE REPORTS/ eMAIL DATA PLATFORM
  • 16. #5Add Personality to your Technology
  • 17. Add Personality to Your Technology
  • 18. Renewal
  • 19. #6Relationship
  • 20. Day 1 – Month 1 – Focus Automated on mailedMember Joins benefits to email is sent to new member confirm they are receiving them. Month 9 – Month 6 – Month 3 –Retention efforts Highlight Highlight begin benefit benefit
  • 21. #7Social
  • 22. Social Madness • Track job changes • Add like buttons to subscription forms • Start a contest • Utilize pinterest
  • 23. #8Design
  • 24. Email Optimization
  • 25. Effective Messaging eme = rv(of + i) – (f + a) (MECLABS) eme = email messaging effectiveness rv = relevance to the consumer of = offer value (why) i = incentive to take action f = friction elements of process a = anxiety elements of process
  • 26. Mobile Optimized
  • 27. #9Video
  • 28. #10Demographics Part II
  • 29. Going Deeper into Demographic Data
  • 30. Future Leader
  • 31. New to Management
  • 32. End of Career
  • 33. #11 ReduceFragmentation
  • 34. Data Can Help Social Media Website Direct Mail Email Mobile App
  • 35. #12 Return onEngagement
  • 36. ROI Tracking
  • 37. #13Listen
  • 38. Survey
  • 39. Let us help you!Informz: www.informz.com1.888.371.1842@informz