Informatica Marketplace Lead Generation Capabilities

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Short overview of Informatica Marketplace Lead Generation and Partner Programs.

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Informatica Marketplace Lead Generation Capabilities

  1. 1. Marketplace Lead Generation
  2. 2. What is the Informatica Marketplace? A Trusted, Open Ecosystem The Marketplace is a commercial data integration store with a curated catalog of add-ons, services and solutions that are supplied, promoted and sold by Informatica, independent developers and partners. • Data Integration “App Store” • Assets called “Blocks” – the building blocks of your success • Solutions that complement Informatica technology • Solutions across all technology areas – DI, DQ, Cloud, etc. • Over 1,100 Solutions • Contributors include Informatica, Partners, Developers • Informatica Seal of Approval • Certification process conducted by Informatica engineers • Ensures trust in quality of Apps available http://marketplace.informatica.com
  3. 3. Value to Partners • Global Awareness • 125,000+ visits a month from nearly 125 countries • 10,000+ downloads a month • Grow Customer Base • Significant growth in userbase, very relevant audience • Go-to-Market Channel • Lead generation activities and solution promotion • Access to customers with strict approved vendor lists • Drive pipeline (over $30M driven in 2013) • Global eCommerce Sales Infrastructure
  4. 4. Partner Programs • Marketplace Accelerate Program • Joint go-to-market and lead generation • Specialized marketing and advertising support • Targeted SEO and social media marketing • Featured in blogs • Reach Global captive Informatica user base of over 125,000+ users via newsletters, user groups, Informatica world promotion • Marketplace Reseller Program • Provides global e-commerce sales infrastructure • Enables partners to reach Informatica customer base • Marketplace Development Partner Program • Provides low cost software for solution development
  5. 5. Partner Promotion - Across the Marketplace Homepage, banners, side bar tiles, featured blocks and more….
  6. 6. Partner Promotion - Newsletters, Social Media, Press Press and Recognition Newsletters Social Media
  7. 7. Marketplace Solution Page Shopping Cart Recommendations Engine Try or Buy a Solution Resources, Product Details and Support
  8. 8. Complete eCommerce Engine
  9. 9. Drive leads with Free Trials
  10. 10. Informatica Marketplace Your one-stop shop for Data Management applications 165 1,100 Global partners. Apps. 10,000 Monthly downloads.

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