Summer School Lesson 1
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Summer School Lesson 1



Our Cloud Integration and Data Management Summer School will take you through the major challenges encountered in many Salesforce implementations. Our hand-picked faculty of industry leaders will ...

Our Cloud Integration and Data Management Summer School will take you through the major challenges encountered in many Salesforce implementations. Our hand-picked faculty of industry leaders will highlight potential roadblocks and offer solutions to typical problems. And each lesson builds on the last to help every student improve their Salesforce organizations.

Lesson 1: Don’t Get Cast Away on a Data Island - The Essential Guide to Connecting With Salesforce
- Tuesday June 18th - 10:00 am PST



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  • Salesforce is NOT just for SalesMarketing, Customer Support, Custom ApplicationsSalesforce is NOT the only data repositoryOther cloud and on-premise systemsBusiness needs to draw on all data BusinessInsight Comes from any of the Intersections
  • Key Concept: Informatica Cloud delivers and optimized architecture for Cloud to on-premise integration, also providing cloud-to-cloud and on-premise-to-on-premise integration.Users connect to Informatica’s multi-tenant cloud serviceIf first time use, download our secure agent, built using INFA’s market leading VIBE virtual data machineData then moves through the agent directly between on-premise systems and Cloud systems.More details here: include data does not move through the INFA cloud avoiding security and latency concerns and requires no on-premise IT infrastructure.The agent can be deployed anywhere that has access to the data sources including on-premise and in the Cloud. Thus, the cloud service can be used for Cloud to On-prem, Cloud-to-Cloud, and On-prem – to – On-prem integration.

Summer School Lesson 1 Summer School Lesson 1 Presentation Transcript

  • Cloud Integration and DataManagement Summer SchoolLesson 1:The Essential Guide to Connecting With SalesforceClive Bearman, Director of Marketing, Informatica CloudRon Lunasian, Sr. Director Cloud Platform, InformaticaRakesh Bansal, Sr Enterprise Intelligence Analyst, Brocade
  • Summer School Overview• Curriculum• Good News - No test!• Complete all 3 lessons receive gift card for a summer treatLesson Title Date1Don‟t Get Cast Away on a Data IslandThe Essential Guide for Connecting to SalesforceTues 6/1810:00 am PST2Customer Relationships Don‟t End In SeptemberUsing Cloud Master Data Management to Deliver a Single View of Your CustomerThurs 7/1810:00 am PST3Working from the BeachMobilizing Processes for the Smart Phone GenerationThurs 8/1510:00 am PST
  • Today‟s Lesson• Goal• Learn the fastest way to integrate and manage data in Salesforce• Faculty• Clive Bearman, Director of Marketing, Informatica Cloud• Ron Lunasian, Sr. Director Cloud Platform, Informatica• Rakesh Bansal, Sr Enterprise Intelligence Analyst, Brocade• Lesson Plan• Cloud integration and data management challenges• Essential guide to Salesforce integration• Demonstration• Real world example (Brocade)• Q&A• Homework assignment
  • 4Why are there 3lessons?
  • 5There are 3 BIGchallenges.
  • 61SalesforceBecomesAnotherData Silo2SalesforceDataBecomesInconsistent3SalesforceUsersCorruptThe Data
  • 7What‟s wrongwith a Salesforcedata silo?(After all it‟s just for the sales dept.)
  • Business Needs Accurate ReportingFor Effective Decision Making8Sales Marketing SupportFinanceManufacturingeCommerce
  • OrderAccountsContactsLeadsA Real World Example9„Account‟, ‘Contact‟and ‘Lead‟ are standardSalesforce objects„Order‟ is a CustomSalesforce Object(SAP is system of record)VP of Sales and Marketing“How many leads becomeorders?”
  • 10What are the optionsfor Salesforce dataintegration?
  • Salesforce Data Integration Options11123Manual ToolsToo time consuming and error proneAPEX CodingNeeds costly developersCloud Integration SuiteWhat evaluation criteria should we use?
  • Award Winning Cloud IntegrationPoint, Click, Connect12DesignAdminister41Execute23MonitorVariety of source and targetsEasy transform and mapEasy to use wizardsOn demandOn scheduleOn real-time eventJob execution statusSession logsError logsManage usersManage access controlsAudit Logs
  • Salesforce Integration DemoRon LunasianSr. Director Cloud Platform Adoption, Informatica13
  • 142000+ Salesforce.comcustomers rely on Informatica toconnect to 100+ on-premise andSaaS applications and integrate 2billion+ records a day.
  • Salesforce Integration in ActionRakesh BansalSr Enterprise Intelligence Analyst, Brocade15
  • 16Brocade at a Glance$0.6$0.8$1.2$1.5$2.0$2.12005 2006 2007 2008 2009 2010Annual Revenue(Billions)• Founded in 1995• 4,700+ employees worldwide• Headquartered in SanJose, CA• Operating in more than 160countries• $2+ billion in annual revenue
  • 17Brocade One is……how Brocade enables new business modelsand capabilities for service providers.• Highest density 100 GbE• Backbone and researchnetworks• Low latency solutions• Application Delivery Solutions• Price/performance leadership
  • 18…why users can enjoy the benefits oftheir applications and information anywhere.• Active-active mesharchitectures• Mobile backhaul• Data centerreliability, throughout thenetwork• Unified wired/wirelessmanagementBrocade One is…
  • 19Cloud PlatformCloud Interface Platform• Identify a platform to integrate cloud apps with on-premise appsArchitectureArchitecture Pattern• Architecture pattern that can support most of the cloud basedintegrationsEase of UseEase of Use• The tool that doesn’t require learning curve or specialized skillsBi DirectionalBi Directional Interface• Tool selected should support meta-data as well as data integration• It should be able to upload or download data from cloud appsUse Case
  • Informatica Cloud Security and SLA21Informatica Cloud only stores source/target metadata, no application data is storedSource and Target DB credentials are stored on the Informatica Cloud andisn‟t encrypted. All passwords are encryptedAll data communication uses 128-bit SSL encryptionInformatica Cloud is SAS-70-II , ISO27001 CompliantAccess to Informatica Cloud can be restricted by range of IPsUser Roles and Responsibility could be used to control Source/Targetcredentials or Tasks
  • Questions and Answers22
  • Homework Assignment23123Register for 30 day free social & tell a friendFollow @infacloud on TwitterCome to the next lessonThurday July 18th 10:00 am PST“Customer Relationships Don‟t End In September”
  • Appendix24
  • How Does Informatica Cloud Integration Work?25Your EnterpriseCloud Applications123• Rapid Deployment• Easy to Use• Powered by Vibe™
  • Design261Variety of sourceand targetsEasy to usewizardsEasy transformand map
  • Execute272On demand On schedule On real-time event
  • Monitor283Job executionstatusError logs Session logs
  • Administer294Manage usersManage accesscontrolsAudit logs
  • Integration goes mobile!• Monitor Informatica Cloud usage• Check status of integration jobs• Troubleshoot tasks and accesssupportInformatica Cloud on iOS & Android