Healthcare Payer and Provider Webinar


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The affordable care act presents a massive growth opportunity for every healthcare payer and provider. With millions of potential subscribers at stake, companies that use their call centers to efficiently enroll individuals will immediately see the benefits with increased market share. Many payers and providers use the excellent platform to manage their call center but find that training staff to consistently interact with subscriber prospects is a challenge.

The webinar will feature a leading healthcare advocacy group that will illustrate how Cloud Extend is helping them optimize the efficiency of their business-to-consumer (B2C) outreach. In addition, Informatica will present an in depth overview of Informatica Cloud Extend. Finally, Informatica will also demonstrate a payer-based Cloud Extend Affordable Care Act scenario.

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  • Process Automation for Salesforce UsersDo it yourself; no coding requiredCreate mobile or desktop wizardsWorks with standard and custom Salesforce objectsWho is it for?Sales operations Customer service or support operationsMarketing departmentsSalesforce administratorsWhy?Ensures users don’t undo clean dataImproves end user efficiency and productivityProduces consistent and repeatable processDelivers accurate data for downstream systemsHow?Powerful tools to quickly model Salesforce processesGuides users simply through a “workflow” of questions, actions and automated work
  • Healthcare Payer and Provider Webinar

    1. 1. Automating Healthcare Payers and Providers Process Automation for Salesforce Clive Bearman, Director Marketing, Informatica Eric Egertson, Technical Sales, Informatica Jim Hensel, VP Operations, Sailrock
    2. 2. Agenda • Overview • Demonstration • Real world example • Informatica Cloud family overview • Questions and answers • Next steps 2
    3. 3. 3 The Affordable Care Act (ACA) Signed into law March 23rd 2010 The ACA aims to increase the quality and affordability of health insurance, by expanding public and private insurance coverage. September 2013 48 Million uninsured Americans Opportunity and Challenge Proactively increase market share Efficiently service millions of new customers
    4. 4. Payers and providers choose Salesforce 4 Flexible cloud-based platform for Sales, Service, Marketing and collaboration. Helping to reach customers in new ways.
    5. 5. 5 Look what happens with Salesforce
    6. 6. 6 • Data entry is time consuming and error prone • Users forget their training and key data • Forces redundant and repetitive tasks • Lack of best practices lowers user adoption • Requires developers and custom code • Guide users through step-by-step processes that speed up data entry and reduce errors • Easy to follow questions, actions and automated work • Best practices on any device • Hand-coding not required The Hard Way The Easy Way 3 75 62 4 81 1 3 7 5 8 2 4 6
    7. 7. Demonstration 7
    8. 8. 8 Process automation benefits “We've seen a 20% increase in agent productivity, reduced our customer call waiting times to virtually zero and reduced the time it takes to create new accounts by 85%.” Other Customers Include:
    9. 9. Automation in Action 9
    10. 10. • Sail Rock is a legal services company focused on streamlining and automating business process in the legal space. • Entire Sales, Marketing and Operational platform built on • Early adopter of Salesforce Flow tool • Service thousands of new clients every month and a case load of many tens of thousands claims simultaneously. 10
    11. 11. Domination through automation Benefits of Cloud Extend • Standardization of input and output • Speeding up business process • Enable low cost employees to deliver high quality work product and/or service • Process automation • Business stake holders able to iterate own business process very quickly • Dramatically reduced dependency on IT • Costs easily offset by needing less programming resources • Most in demand IT person is lowest paid: • In demand because of his ability to deploy solutions quickly in hours/days by leveraging Cloud Extend rather than weeks/months/never with custom apex or visual force.
    12. 12. Recent use case • Management of Contract Lawyers • In the past managed in spreadsheet • Cumbersome • No ability to automate payments or track performance over time • Now managed in Salesforce via Cloud Extend Guide • Contact information • Areas of coverage • Payments • Close loop on claims
    13. 13. Informatica Cloud Family 13
    14. 14. 14 2000+ customers rely on Informatica to connect to 100+ on-premise and SaaS applications and integrate 2 billion+ records a day.
    15. 15. 15 The Informatica Cloud Family From Development Sandbox to User Adoption Data Masking Integration Data Quality Cloud MDM Process Automation SSN? McDonaldsHQ (IL) McDonalds North America (IL) US Canada Mexico McDonalds EMEA (UK) UK France Germany McDonalds Asia (Japan) China New Zealand Increase Your Revenues • Improve conversion • Expand cross/up-sell • Help plan/execute M&A Ensure Your Success • Higher retention • Lower escalation • Deepen relationship Reduce Your Business Risk • Credible forecasts • Trusted reporting • Visible ROI
    16. 16. 16 A Solution in Every Category IT & Administration
    17. 17. 17 Come See Us at Dreamforce!
    18. 18. Question and Answers 18
    19. 19. Next Steps 19
    20. 20. 20 Next Steps Register for FREE One-day Training Class tica_global&pid=1&lid=1 Get social and tell a friend Follow @CloudExtend on Twitter Check out AppExchange Reviews Contact Us for FREE Trial
    21. 21. Appendix 21
    22. 22. 22 Informatica Cloud Extend A simple two-step approach for user efficiency Business People Design the Process 1 Users Follow Embedded Guides 2
    23. 23. Runtime architecture (desktop browser) Execute Process Wizards Real-time data access (Meta-data synchronization) Authenticate with Salesforce credentials Cloud Extend
    24. 24. Runtime architecture (mobile) Authenticate with Salesforce credentials Real-time data access Execute Process Wizards (Meta-data synchronization) Cloud Extend
    25. 25. Designer architecture (desktop browser) Authenticate with Salesforce credentials (Meta-data synchronization) Cloud Extend