Content en de migratiemonsters
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Content en de migratiemonsters

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Presentation for the first Dutch Contentcafe on Sept 15, 2011 by Ilse Jonker, content strategist at www.infochef.nl

Presentation for the first Dutch Contentcafe on Sept 15, 2011 by Ilse Jonker, content strategist at www.infochef.nl

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  • 1. “Lead them on, Aragorn. The bridge is near. Do as I say!Swords are no more use here!”Gandalf, Lord of the RingsCONTENT EN DEMIGRATIEMONSTERS
  • 2. @infochefnlIlse Jonkerwww.infochef.nl
  • 3. @halvorsonOprichter @BraintrafficAuteur van Contentstrategy for the web, New Riders 2010
  • 4. Contentstrategie definitie• Halvorson: Content strategy plans for the creation, publication, and governance of useful, usable content• 2008 http://www.alistapart.com/articles/thediscipli neofcontentstrategy/
  • 5. @halvorson
  • 6. @erinscime
  • 7. @rahelab
  • 8. Content is an Unknown van @halvorson“People often begin web project with some fairly vague ideas about whatcontent the have and what content think they need”
  • 9. Het Multichannel Monster van @leenjones“Conversing well with customers through the web, email, voice, callcenters, stores, and more is hard. If we’re not careful, we can create afrightening experience I call the Multichannel Monster”
  • 10. De Chimera van @jdavidhobbs“Migrations are complex beasts, so you want to keep as tight a chain aspossible rather than letting it take you for a ride”
  • 11. Contentmigratieprojecten• Van oud naar nieuw…design, cms, upgrade• Onderdeel van groter project (CMS selectie, inrichting, ontwerp, huisstijl, identitei t)• 1 op 1 migratie (automatiseren) of een contentvernieuwing?
  • 12. @jdavidhobbshttp://migrationhandbook.com
  • 13. Content en de migratiemonstersDE HERMAN
  • 14. Content en de migratiemonstersHET DODE PAARD
  • 15. Content en de migratiemonstersDE HETE KROKET
  • 16. Hou je contentmigratiemonsters in toom. 3 TactiekenCONTENT EN DEMIGRATIEMONSTERS
  • 17. Tactiek 1. Know thy enemy• Spideren (Xenu)• Sitemapfunctie CMS• Applicatie beheerder …..select nr, title, contenttype, ctspecificvar1 from vwactive where contenttype in (7, 27, 40, 73, 80, 81, 87, 88, 89)• Verschillende systemen• CMS rollen
  • 18. Omvang en kwaliteit• Google Analytics• Audit op kwaliteit• Passendheid
  • 19. Tactiek 2. Ken uw doel• Visualiseer contenttypes• Kerncijfers• Workflow definiëren• Acceptatiecriteria• Invoerformulieren
  • 20. VISUALISATIE CONTENTTYPE
  • 21. …EN DEREALITEIT
  • 22. ACCEPTATIECRITERIA
  • 23. Tactiek 3. Maak vrienden• Opdrachtgever• Team (inclusief je applicatie beheerder)• Contenteigenaren• ..en de bazen van de contenteigenaren
  • 24. Verder lezenContent strategy for the web van @halvorsonThe elements of content strategy van @kissanehttp://migrationhandbook.com van @jdavidhobbsVRAGEN? ILSE@INFOCHEF.NL
  • 25. Beeldverantwoording• Slide 1 e.v. - Achtergrond Lord of the Rings, The Fellowship of the ring, De Balrog• Slide 2 - findability probleemschets voor Utrecht University Library door @InfochefNL• Slide 3 - I LOVE DUDES door Judson Collier , factoryjoe.com• Slide 5 - Core strategy diagram door @Braintraffic• Slide 6 - Content Lifecycle door @erinscime dopedata.com/2009/07/23/panel-on-the-content-life-cycle-at-razorfish/• Slide 7 - Content lifecycle door @rahelab http://www.slideshare.net/rahelab/content-strategy-framework-for-the-content-lifecycle• Slide 8 - De magic layer door @shelbow shellybowen.com/2011/05/content-strategy-deliverables/• Slide 9 - Content is an unknown, tekening door Kevin Cornell, uit Contentstrategy for the Web van @halvorson• Slide 10 - Het Multi channel monster van @leenjones leenjones.com/2009/02/multichannel-monster/• Slide 11 - De Chimera van @jdavidhobbs migrationhandbook.com/• Slide 13 - Automatiseren of niet? Beslisboom van @jdavidhobbs migrationhandbook.com/• Slide 14 - De Herman - eefjeswereldje.blogspot.com• Slide 15 - Het dode paard - nrcnext.nl/files/2011/04/godfather11.jpg• Slide 16 - De hete kroket - tijmensuikerbiet.blogspot.com/2011/02/ambachtelijke-kroket-met-varkensvlees.html• Slide 17 - Bookcover Herb Kelleher itsvalli.posterous.com• Slide 18 - Von Schlieffenplan WOI• Slide 19 e.v.- Achtergrond: wallpapers.cc/wallpapers/kitten-pounce1.jpg• Slide 20 - Archief www.d66-coevorden.nl/images/archief.jpg• Slide 22 - Blokkendoos debijenkorf.nl/design/product_images/13_0489409021100000_pro_flt_frt_01_1108_1528_74238.jpg• Slide 23 - Schets website Provincie Gelderland The Factor E• Slide 24 - Screenshot website provincie Gelderland, sept 11• Slide 25 - Acceptatiecriteteria livegang Vilans door @InfochefNL• Slide 26 - De zeepkist cruisecontrolbikes.nl/manden-en-kratten/1136-kerri-meranti-houten-krat-4007751055804.html