Smaato Mobile Advertising Trends 2011

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Sources:

http://www.morganstanley.com/institutional/techresearch/pdfs/tenquestions_web2.pdf

http://www.ctiadvertising.com/2010/12/03/mobile-trends-2011/

http://www.focus.com/briefs/marketing/top-10-hot-mobile-trends-2011/

http://samples.imirus.com/Mpowered/book/vMOB10/i2/p1

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  • Asia had 16 billion impressions per day last year?! I can't even imagine what that number will reflect this year. These numbers are mind bending. If you don't actively participate in {Mobile Advertising}, it's hard to understand the relativity. My firm gets requests for over 10 million impressions per day alone (we're in the US). I'm guessing that Asia has some traffic I could be picking up on.... now.... time to learn some new, far-east languages :)
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Smaato Mobile Advertising Trends 2011

  1. 1. MOBILE ADVERTISINGTRENDS 2011<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  2. 2. “<br />In 2011 we will be inside the tornado of the mobile industry! Mobile apps will continue to surprise the media; new smartphones and tablet PCs are enhancing our daily digital lives.With new innovations like LTE broadband bandwidth, NFC smartphones and more relevant mobile ad formats we will see a dramatic lift off in global Mobile Advertising.<br />”<br />Harald Neidhardt, CMO & Co-Founder, Smaato Inc.<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  3. 3. 2011:<br /> Mobile Ad Spend $11.4 to $20 Billion<br />Source: Merrill Lynch report<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  4. 4. “Smartphone sales to pass computers in 2012”<br />Source: Morgan Stanley<br />“By 2013, mobile phones will overtake PCs as the most common Web access device worldwide”<br />Source: Merrill Lynch report<br />“In 2011, more than 85% of the handsets shipped globally are expected to include a browser”<br />Source: Focus.com<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  5. 5. Mobile Internet 3G Subscribers<br />USA<br />136.6 M<br />Japan<br />106.3 M<br />South Korea<br />38.8 M<br />Italy<br />34.3 M<br />UK<br />29.5 M<br />Germany<br />26.5 M<br />Spain<br />24.7 M<br />Indonesia<br />19.2 M<br />Source: Merrill Lynch report<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  6. 6. USA<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  7. 7. USA Mobile Advertising Market Size<br />$1.24 Billion<br />USA Mobile Advertising revenues by 2011<br />49 Million<br />Already engaged with advertising<br />12 Million<br />Clicked on an ad and purchased an item<br />USA: World’s second largest <br />mobile advertising market<br />mobileSquared & Smaato White Paper ▪ The USmA: The United States of Mobile Advertising ▪ smaato.com/whitepaper <br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  8. 8. USA Mobile Advertising Market Size<br />$5 Billion<br />USA Mobile Advertising revenues by 2015<br />mobileSquared & Smaato White Paper ▪ The USmA: The United States of Mobile Advertising ▪ smaato.com/whitepaper <br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  9. 9. EUROPE<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  10. 10. EUROPE Mobile Advertising Market Size<br />$212 Million<br />Europe‘s Mobile Advertising revenues by 2011<br />$812 Million<br />Search Advertising<br />$78 Million<br />Banner Advertising<br />82 Million<br />Europe‘s Mobile Internet Users by 2011<br />mobileSquared & Smaato White Paper ▪ Europe’s BIG FIVE join the Mobile Advertising Billionaire$ club ▪ smaato.com/whitepaper <br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  11. 11. EUROPE Mobile Advertising Market Size<br />$1.3 Billion<br />Europe‘s Mobile Advertising revenues by 2015<br />mobileSquared & Smaato White Paper ▪ Europe’s BIG FIVE join the Mobile Advertising Billionaire$ club ▪ smaato.com/whitepaper <br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  12. 12. ASIA<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  13. 13. ASIA Mobile Advertising Market Size<br />$1.5 Billion<br />Mobile Advertising spend in Asia<br />16 Billion<br />Mobile Page Impressions per day in Asia 2010<br />2 Billion<br />Asia Mobile Population<br />433 Million<br />Asia Mobile Internet Population<br />mobileSquared & Smaato White Paper ▪ Asia Pacific: Powerhouse for Mobile Advertising ▪ smaato.com/whitepaper <br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  14. 14. ASIA Mobile Advertising Market Compared<br />In millions<br />$1.5 Billion<br />Mobile Advertising spend in Asia<br />mobileSquared & Smaato White Paper ▪ Asia Pacific: Powerhouse for Mobile Advertising ▪ smaato.com/whitepaper <br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  15. 15. Mobile<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  16. 16. 37%<br />25%<br />17%<br />15%<br />6%<br />Android<br />Others<br />Symbian<br />Apple<br />RIM<br />Source: Morgan Stanley, Q3, 2010<br />Mobile Operating Systems Market Share<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  17. 17. In Billion<br />Source: Chetan Sharma Consulting 2010<br />Global Mobile App Market Value<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  18. 18. In Billion<br />Source: Chetan Sharma Consulting 2010<br />Global Mobile App Downloads<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  19. 19. Smaato Metrics<br />metrics.smaato.com<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  20. 20. Source: Smaato Metrics<br />Mobile Operating Systems Click Through Rate<br />The Index consists of the average CTR of all devices and this number is set to 100.<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  21. 21. Download the SmaatoWhite Papers at smaato.com/whitepaper<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />
  22. 22. Smaato Inc.<br />San Francisco - Hamburg - Singapore<br />3 Lagoon Drive, Suite 170Redwood Shores, CA 94065<br />T: +1 (650) 286 11 98F: +1 (650) 240 07 08<br />Gerhofstrasse 2<br />20354 Hamburg, Germany<br />T: +49 (40) 34 80 94 90F: +49 (40) 49 21 90 55<br />25 Duxton RoadSingapore 089489<br />www.smaato.com<br />info@smaato.com<br />twitter.com/smaato<br />facebook.com/smaato<br />© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.<br />

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