International Innovation in Mobile - Panel Harald Neidhardt, CMO Smaato Inc. Kei Shimada , CEO Infinita Inc. Alberto Benbunan , MD Mobile Dreams Factory Corporate Sponsors

Mobile Innovation Harald Neidhardt Smaato Inc.

Mobile

Innovation

I can see the future

Alan Kay: Dynabook 1972

Mobile Device Innovation 2007 1993 2012 ?

7 billion people

4 billion mobiles

#1 challenge: Ad Fill Rates

Ad Fill Rates 25% 99 % Ad Networks Ad Optimizer

#2 challenge: Global Traffic

Smaato SOMA

Profile Data in Mobile Social Communities

Branding in Local Mobile Social Communities Webby Award 2009 for Aka-Aki

Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Thank You ! Harald Neidhardt CMO & Co-Founder www.smaato.com Smaato Inc. Redwood Shores, CA US: +1 917 385 0099 [email_address] HQ: Redwood Shores, CA R&D: Hamburg, Germany Award winning technology: