The Mobile Ad Cloud International Innovation Global Trends & Analytics from SOMA™ Harald Neidhardt,  CMO Smaato Inc.
7 billion  people
4 billion  mobiles
CONFIDENTIAL - JUNE © 2008, Smaato Inc.  - All rights reserved. Patent pending. 1 app  explosion
#1 challenge:  Monetization
<ul><li>SOMA™ </li></ul><ul><li>The Mobile Ad Cloud </li></ul>OPTIMIZATION
Ad Network Fill Rates % © 2009 Source: Smaato Network Data Analysis 25% 99 % Ad Networks Ad Optimizer
Ad Network Response Time msec. © 2009 Source: Smaato Network Data Analysis
 
<ul><li>SOMA™ </li></ul><ul><li>The Mobile Ad Cloud </li></ul>PRICING
Profile Data in Mobile Social Communities
Dramatic Price Lifts by Targeting $ eCPM © 2009 Source: Smaato Network Data Analysis Price lifts  by targeting + 700% Comp...
¥ ➷ £ € ➹ ➸ $ ➸ Global Pricing
<ul><li>The Mobile Ad Cloud </li></ul><ul><li>30 Ad Networks World Wide </li></ul><ul><li>210 countries </li></ul><ul><li>...
Smaato SOMA
<ul><li>Choices in  </li></ul><ul><li>Mobile Advertising </li></ul>WHITE PAPER [email_address] NEW
Smaato Award 2009 Kick-Off Party www.smaato.com/award
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual co...
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Smaato Harald Neidhardt Mma Forum Berlin 2009 09 09 The Mobile Ad Cloud

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  • One Example how we help large scale publishers with 100M+ page impressions / month. Who has Large inventory is USA, but majority of global traffic is fragmented Publisher would need multiple ad net work partners world wide … OR:
  • One Example how we help large scale publishers with 100M+ page impressions / month. Who has Large inventory is USA, but majority of global traffic is fragmented Publisher would need multiple ad net work partners world wide … OR:
  • Smaato Harald Neidhardt Mma Forum Berlin 2009 09 09 The Mobile Ad Cloud

    1. 2. The Mobile Ad Cloud International Innovation Global Trends & Analytics from SOMA™ Harald Neidhardt, CMO Smaato Inc.
    2. 3. 7 billion people
    3. 4. 4 billion mobiles
    4. 5. CONFIDENTIAL - JUNE © 2008, Smaato Inc. - All rights reserved. Patent pending. 1 app explosion
    5. 6. #1 challenge: Monetization
    6. 7. <ul><li>SOMA™ </li></ul><ul><li>The Mobile Ad Cloud </li></ul>OPTIMIZATION
    7. 8. Ad Network Fill Rates % © 2009 Source: Smaato Network Data Analysis 25% 99 % Ad Networks Ad Optimizer
    8. 9. Ad Network Response Time msec. © 2009 Source: Smaato Network Data Analysis
    9. 11. <ul><li>SOMA™ </li></ul><ul><li>The Mobile Ad Cloud </li></ul>PRICING
    10. 12. Profile Data in Mobile Social Communities
    11. 13. Dramatic Price Lifts by Targeting $ eCPM © 2009 Source: Smaato Network Data Analysis Price lifts by targeting + 700% Compared to R-O-N (Mobile Social) But: Limited Budgets available
    12. 14. ¥ ➷ £ € ➹ ➸ $ ➸ Global Pricing
    13. 15. <ul><li>The Mobile Ad Cloud </li></ul><ul><li>30 Ad Networks World Wide </li></ul><ul><li>210 countries </li></ul><ul><li>One Connection: SOMA™ </li></ul>
    14. 16. Smaato SOMA
    15. 17. <ul><li>Choices in </li></ul><ul><li>Mobile Advertising </li></ul>WHITE PAPER [email_address] NEW
    16. 18. Smaato Award 2009 Kick-Off Party www.smaato.com/award
    17. 19. Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Thank You ! Harald Neidhardt CMO & Co-Founder www.smaato.com Smaato Inc. Redwood Shores, CA Hamburg, Germany [email_address] HQ: Redwood Shores, CA R&D: Hamburg, Germany Award winning technology:
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