Smaato Harald Neidhardt Mma Forum Berlin 2009 09 09 The Mobile Ad Cloud

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    Notes on slide 1

    One Example how we help large scale publishers with 100M+ page impressions / month. Who has Large inventory is USA, but majority of global traffic is fragmented Publisher would need multiple ad net work partners world wide … OR:

    One Example how we help large scale publishers with 100M+ page impressions / month. Who has Large inventory is USA, but majority of global traffic is fragmented Publisher would need multiple ad net work partners world wide … OR:

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    Smaato Harald Neidhardt Mma Forum Berlin 2009 09 09 The Mobile Ad Cloud - Presentation Transcript

    1.  
    2. The Mobile Ad Cloud International Innovation Global Trends & Analytics from SOMA™ Harald Neidhardt, CMO Smaato Inc.
    3. 7 billion people
    4. 4 billion mobiles
    5. CONFIDENTIAL - JUNE © 2008, Smaato Inc. - All rights reserved. Patent pending. 1 app explosion
    6. #1 challenge: Monetization
      • SOMA™
      • The Mobile Ad Cloud
      OPTIMIZATION
    8. Ad Network Fill Rates % © 2009 Source: Smaato Network Data Analysis 25% 99 % Ad Networks Ad Optimizer
    9. Ad Network Response Time msec. © 2009 Source: Smaato Network Data Analysis
    10.  
      • SOMA™
      • The Mobile Ad Cloud
      PRICING
    12. Profile Data in Mobile Social Communities
    13. Dramatic Price Lifts by Targeting $ eCPM © 2009 Source: Smaato Network Data Analysis Price lifts by targeting + 700% Compared to R-O-N (Mobile Social) But: Limited Budgets available
    14. ¥ ➷ £ € ➹ ➸ $ ➸ Global Pricing
      • The Mobile Ad Cloud
      • 30 Ad Networks World Wide
      • 210 countries
      • One Connection: SOMA™
    16. Smaato SOMA
      • Choices in
      • Mobile Advertising
      WHITE PAPER [email_address] NEW
    18. Smaato Award 2009 Kick-Off Party www.smaato.com/award
    19. Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Thank You ! Harald Neidhardt CMO & Co-Founder www.smaato.com Smaato Inc. Redwood Shores, CA Hamburg, Germany [email_address] HQ: Redwood Shores, CA R&D: Hamburg, Germany Award winning technology:
    SlideShare Zeitgeist 2009

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