Smaato Harald Neidhardt Mma Forum Berlin 2009 09 09 The Mobile Ad Cloud
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Smaato Harald Neidhardt Mma Forum Berlin 2009 09 09 The Mobile Ad Cloud

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  • One Example how we help large scale publishers with 100M+ page impressions / month. Who has Large inventory is USA, but majority of global traffic is fragmented Publisher would need multiple ad net work partners world wide … OR:
  • One Example how we help large scale publishers with 100M+ page impressions / month. Who has Large inventory is USA, but majority of global traffic is fragmented Publisher would need multiple ad net work partners world wide … OR:

Smaato Harald Neidhardt Mma Forum Berlin 2009 09 09 The Mobile Ad Cloud Smaato Harald Neidhardt Mma Forum Berlin 2009 09 09 The Mobile Ad Cloud Presentation Transcript

  •  
  • The Mobile Ad Cloud International Innovation Global Trends & Analytics from SOMA™ Harald Neidhardt, CMO Smaato Inc.
  • 7 billion people
  • 4 billion mobiles
  • CONFIDENTIAL - JUNE © 2008, Smaato Inc. - All rights reserved. Patent pending. 1 app explosion
  • #1 challenge: Monetization
    • SOMA™
    • The Mobile Ad Cloud
    OPTIMIZATION
  • Ad Network Fill Rates % © 2009 Source: Smaato Network Data Analysis 25% 99 % Ad Networks Ad Optimizer
  • Ad Network Response Time msec. © 2009 Source: Smaato Network Data Analysis
  •  
    • SOMA™
    • The Mobile Ad Cloud
    PRICING
  • Profile Data in Mobile Social Communities
  • Dramatic Price Lifts by Targeting $ eCPM © 2009 Source: Smaato Network Data Analysis Price lifts by targeting + 700% Compared to R-O-N (Mobile Social) But: Limited Budgets available
  • ¥ ➷ £ € ➹ ➸ $ ➸ Global Pricing
    • The Mobile Ad Cloud
    • 30 Ad Networks World Wide
    • 210 countries
    • One Connection: SOMA™
  • Smaato SOMA
    • Choices in
    • Mobile Advertising
    WHITE PAPER [email_address] NEW
  • Smaato Award 2009 Kick-Off Party www.smaato.com/award
  • Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Thank You ! Harald Neidhardt CMO & Co-Founder www.smaato.com Smaato Inc. Redwood Shores, CA Hamburg, Germany [email_address] HQ: Redwood Shores, CA R&D: Hamburg, Germany Award winning technology: