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Mobile Advertising
Trends & Innovation
   Harald Neidhardt
   CMO & Co-Founder




                                       ...
Mobile Advertising Mantra


             Start
             experimenting
             with mobile, test,
             ref...
Some Market Data




Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | T...
Mobile advertising Trends


    •        Conversation
    •        Engagement
    •        Permission
    •        Attenti...
Challenges for Marketers




 Download here: Mobiadnews.com
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a ...
Change is here to stay




 Download here: Mobiadnews.com
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a re...
Be part of the solution for change




 Download here: Mobiadnews.com
Copyright © 2009 Smaato Inc. All Rights Reserved Sma...
Challenge: Large Global Traffic




             North America                                                            ...
Solution: Ad Network Aggregation




                                                                  Smaato
            ...
Connect with your Consumer




Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaat...
Over promising ?




 Extreme copy texting – less engaging landing pages
Copyright © 2009 Smaato Inc. All Rights Reserved ...
App Store Cross Promotion




 Pop-up ad links
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered tr...
POPP goes the Budget




 Broken links
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark ...
Trends: Mobile Social Communities




Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark o...
Mobile social media – Always On




Connection is King
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a regis...
Innovation in Twitterville




                                                                                   Enjoying...
Profile Data for Relevancy




Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaat...
Tags: Achieving Personalization

     Target group                                                                        ...
User Targeting / Profiling




Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaat...
US Consumer Acceptance




Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato In...
I DARE YOU to provide :




      Get to know your Customer
     + Better Pre-Click Creativity
     + Better Post-Click Co...
Thank you !




        harald@smaato.com
                                                                                ...
About Smaato

   Harald Neidhardt
   CMO & Co-Founder




                                                                ...
SOMA™                                    Smaato Open Mobile Advertising




 Global Ad Sales Network Aggregation
         ...
Smaato Network Partnerships
 Optimize Ad Revenue for Mobile Publishers.




                                              ...
Customer Feedback


                             “We have significantly
                             optimized our mobile ...
Harald Neidhardt
    CMO & Co-Founder
      Smaato Inc.
      Redwood Shores, CA
      Hamburg, Germany
                  ...
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Mobile Monday Duesseldorf: Innovation Trends

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  1. 1. Mobile Advertising Trends & Innovation Harald Neidhardt CMO & Co-Founder www.smaato.com MOBILE MONDAY, DÜSSELDORF Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  2. 2. Mobile Advertising Mantra Start experimenting with mobile, test, refine, repeat. Sir Martin Sorrell, Chief Executive, WPP Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  3. 3. Some Market Data Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  4. 4. Mobile advertising Trends • Conversation • Engagement • Permission • Attention • Economy of one • 99% failure rate Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  5. 5. Challenges for Marketers Download here: Mobiadnews.com Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  6. 6. Change is here to stay Download here: Mobiadnews.com Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  7. 7. Be part of the solution for change Download here: Mobiadnews.com Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  8. 8. Challenge: Large Global Traffic North America EMEA Asia/Pacific Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  9. 9. Solution: Ad Network Aggregation Smaato SOMA North America EMEA Asia/Pacific Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  10. 10. Connect with your Consumer Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  11. 11. Over promising ? Extreme copy texting – less engaging landing pages Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  12. 12. App Store Cross Promotion Pop-up ad links Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  13. 13. POPP goes the Budget Broken links Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  14. 14. Trends: Mobile Social Communities Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  15. 15. Mobile social media – Always On Connection is King Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  16. 16. Innovation in Twitterville Enjoying cool tools MADE IN DÜSSELDORF ;-) Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  17. 17. Profile Data for Relevancy Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  18. 18. Tags: Achieving Personalization Target group Gender clustering Age Household ZIP code Net Income Location Country carrier Device Apps installed Content channel Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  19. 19. User Targeting / Profiling Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  20. 20. US Consumer Acceptance Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  21. 21. I DARE YOU to provide : Get to know your Customer + Better Pre-Click Creativity + Better Post-Click Conversation = Better Post-Click Conversion Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  22. 22. Thank you ! harald@smaato.com +49-160-944 77 555 Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  23. 23. About Smaato Harald Neidhardt CMO & Co-Founder www.smaato.com MOBILE MONDAY, DÜSSELDORF Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  24. 24. SOMA™ Smaato Open Mobile Advertising Global Ad Sales Network Aggregation • Single Integration for Publishers • Maximizing Fill Rate (90+%) • Targeting & Reporting Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 24
  25. 25. Smaato Network Partnerships Optimize Ad Revenue for Mobile Publishers. Mobile Social Zedge Mobile Qeep Community Activ Mticker mjoy MOCOspace Zedge BLUE LION mobile mywaves Venista Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 25
  26. 26. Customer Feedback “We have significantly optimized our mobile ad sales revenue since working with Smaato and their SOMA mobile advertising platform” Mark Rosner, EVP Zedge Inc. 11 million users, mobile UGC site Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  27. 27. Harald Neidhardt CMO & Co-Founder Smaato Inc. Redwood Shores, CA Hamburg, Germany HQ: Redwood Shores, CA harald@smaato.com R&D: Hamburg, Germany Award winning technology: www.smaato.com Thank You ! Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
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