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M-Days 2010 Smaato Harald Neidhardt App Panel
 

M-Days 2010 Smaato Harald Neidhardt App Panel

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  • One Example how we help large scale publishers with 100M+ page impressions / month. Who has Large inventory is USA, but majority of global traffic is fragmented Publisher would need multiple ad net work partners world wide … OR:
  • One Example how we help large scale publishers with 100M+ page impressions / month. Who has Large inventory is USA, but majority of global traffic is fragmented Publisher would need multiple ad net work partners world wide … OR:

M-Days 2010 Smaato Harald Neidhardt App Panel M-Days 2010 Smaato Harald Neidhardt App Panel Presentation Transcript

  • StartUps in Applications Innovation & Trends in Mobile Flirtomatic - Udi Jacobi Yoose - Christian Geissendörfer 7P - Marc O. Schmöger Aloqa - Johannes Martens itsmy - Vince Staybl aka-aki - Ralph Rieke GeoVoucher - Till Issler skobbler - Marcus Thielking M-Days, Munich, January 2010
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  • Alan Kay: Dynabook
  • Mobile Device Innovation 2007 1993 2012 ? 2010
  • The App Explosion
  • Branded Apps BMW Z4: 1million downloads in few weeks
  • Branded Apps Coke: 1million downloads in few weeks
  • Branded Apps BarclayCard: 2million downloads in 5(!) days 11million downloads total 11 million
  • #1 challenge: Monetize Global Traffic
  • Smaato SOMA 34 ad networks 2200 publishers 3 billion ad requests
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  • Jury Members 2009:
    •  Mark Wächter (Mobile Monday,BVDW)
    •  Michelle Sklar (bnetTV)
    •  Peggy Anne Salz (MSearchGroove)
    •  Ragnar Kruse (Smaato Inc.)
    •  Rudy De Waele (dotOpen/mTrends)
    •  Tomi Ahonen (Author)
    •  Trey Harvin (mobiThinking)
  • 245 Nominees & Entries 19 countries
  • FINALISTS 2009 Aloqa, Buzzd, BarclayCard ( Fishlabs ), Flirtomatic, goal, itsmy , Lance!, Little Spender, Lucky (NearbyNow), MoTweet, Sherpa, SPB TV, waze, YOOSE, Zensify
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  • M-Days, Munich, January 2010 StartUps in Applications Innovation & Trends in Mobile Flirtomatic - Udi Jacobi Yoose - Christian Geissendörfer 7P - Marc O. Schmöger Aloqa - Johannes Martens itsmy - Vince Staybl aka-aki - Ralph Rieke GeoVoucher - Till Issler skobbler - Marcus Thielking
  • Harald Neidhardt CMO & Co-Founder [email_address] Smaato Inc. 3 Lagoon Drive, Suite 170 Redwood Shores, CA, USA T: + 1 (650) 286-1198 F: + 1 (650) 240-0708 [email_address] [email_address] twitter.com/smaato facebook.com/smaato