lean ux & lean engineering
applying lean startup principles at enterprise scale at PayPal
QCON. New York. June 13 2013.
@b...
InfoQ.com: News & Community Site
• 750,000 unique visitors/month
• Published in 4 languages (English, Chinese, Japanese an...
Presented at QCon New York
www.qconnewyork.com
Purpose of QCon
- to empower software development by facilitating the sprea...
where we have been
how we used to engineer experiences
building experiences
circa 1985
merry band of three. dropped out of
college for semester. it was nirvana.
however...
roll your own everything
(close your eyes & imagine)
no internet. no google. no blogs. no email. no
blogs. no stackoverflow...
disconnected
delivery experience
deliver to disk then to user
everything was focused on getting it
perfect for stamping on...
long shelf life for software
not dynamically updatable
designed for longevity
herculean effort to deliver
engineers ran th...
continuous customer feedback (GOOB)
customer metrics drive everything
think it. build it. ship it. tweak it
fail fast. lea...
16 different test cells in the initial PS3 Launch (2010)
focus is on build/measure/learn
four distinct PS3 experiences lau...
the epiphany
you have to engineer
for volatility
change is the norm
the ui layer is the experimentation layer
experimentation is not a ...
paypal vs netflix
contrast this with a large enterprise like paypal (circa 2011)
guess what i found (in 2011)
roll your own. disconnected delivery
experience. culture of long shelf life.
inward focus. ri...
In 2011, even a simple
content copy change
could take as much as 6
weeks to get live to site
new dna inserted
jan 2012
fleshed out ui layer that could support rapid
experimentation
march 2012
david Marcus becomes pre...
change has started working its way out
change has started working its way out
lean startup movement
founded on build/measure/learn cycle
get out of the building (GOOB)
invalidate your risky assumption...
lean ux
designing products for build/measure/learn
requires 3 rules to be followed at all times
get to & maintain a shared...
engineering driven by lean
startup principles & leanux
engineering the build/measure/learn cycle
shift the focus to minima...
LEANENGINEERING
KEYPRINCIPLES
1. engineer for experimentation
experiences must learn
Our software is always tearing itself apart
(or should be)
Recognize that different layers change a...
one of our biggest challenges is moving
from a culture of delivery to a
culture of learning
hermes project lean ux in action
from whiteboard to code from code to usability
learningsstart again
lean ux: enable a brain for agile
user interface engineering - agile scrum team (production)
lean ux - lean team track (pr...
continuous customer feedback lean ux in action
cadence
learning
2. refactor your way out of debt
technical debt
we have to be on modern tech stacks to
continuously innovate
we have to be on a continuously
available stac...
minimal viable everything (MV*)
mvp is a key tenant of lean startup
applied to engineering we should think: minimal viable...
stack circa 2011/early 2012
simple change could take minutes
to see
follows an “enterprise application”
model. ui gets bui...
ui portability
JS templating can be run on the
client or
run on the server
js templating can be
run on nodejs stack or
run...
one stack. prototype or production.
node.js
dustjs
(js templating
prototype &
production
stack
client
server
dustjs
(js te...
experience debt
don’t just think about our technical debt
consider our “experience debt”
cripples our ability to capture m...
3. be open source top to bottom
use open source religiously
work in open source model
internal github revolutionizing
our internal development
rapidly replacing centralized
platform ...
give back to open source
we have projects that we will open source
node webcore (similar to yeoman)
we are contributing ba...
using github for continuous *
use github for continuous integration
starting to use github repo model for continuous deplo...
before
leanux
after
leanux
summary
to support collaboration, shared understanding and continuous customer
feedback we are changing:
technology. but n...
designing web interfaces
O’Reilly
picture credits
http://www.flickr.com/photos/smb_flickr/439040132/
http://www.flickr.com/ph...
Watch the video with slide synchronization on
InfoQ.com!
http://www.infoq.com/presentations/paypal-
stack
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Lean Engineering: Applying Lean Startup Principles at Paypal

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Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1c8Ch5T.

Bill Scott details how they introduced Lean into their enterprise technology stack at Paypal.Filmed at qconnewyork.com.

Bill Scott has always been passionate about software engineering (30 years). And just as passionate to understand how humans interact with software. For a long time he couldn't decide if he was an engineer or a designer. He finally gave up trying to classify himself and just decided to live in both worlds as much as possible. Bill is currently leading UI Engineering at PayPal.

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Lean Engineering: Applying Lean Startup Principles at Paypal

  1. 1. lean ux & lean engineering applying lean startup principles at enterprise scale at PayPal QCON. New York. June 13 2013. @billwscott. sr. dir. user interface engineering @paypal
  2. 2. InfoQ.com: News & Community Site • 750,000 unique visitors/month • Published in 4 languages (English, Chinese, Japanese and Brazilian Portuguese) • Post content from our QCon conferences • News 15-20 / week • Articles 3-4 / week • Presentations (videos) 12-15 / week • Interviews 2-3 / week • Books 1 / month Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations /paypal-stack
  3. 3. Presented at QCon New York www.qconnewyork.com Purpose of QCon - to empower software development by facilitating the spread of knowledge and innovation Strategy - practitioner-driven conference designed for YOU: influencers of change and innovation in your teams - speakers and topics driving the evolution and innovation - connecting and catalyzing the influencers and innovators Highlights - attended by more than 12,000 delegates since 2007 - held in 9 cities worldwide
  4. 4. where we have been how we used to engineer experiences
  5. 5. building experiences circa 1985 merry band of three. dropped out of college for semester. it was nirvana. however...
  6. 6. roll your own everything (close your eyes & imagine) no internet. no google. no blogs. no email. no blogs. no stackoverflow. no github. no twitter. much of the software era has been about building from scratch. of course open source was gaining momentum. unix. gnu. linux. perl. mozilla.
  7. 7. disconnected delivery experience deliver to disk then to user everything was focused on getting it perfect for stamping on the disk no user in the loop. experience happened somewhere down the supply chain
  8. 8. long shelf life for software not dynamically updatable designed for longevity herculean effort to deliver engineers ran the asylum delivery dates drive the experience BDUF & waterfall
  9. 9. continuous customer feedback (GOOB) customer metrics drive everything think it. build it. ship it. tweak it fail fast. learn fast. lots of experimentation... build/measure/learn where we should be now looking at the netflix model
  10. 10. 16 different test cells in the initial PS3 Launch (2010) focus is on build/measure/learn four distinct PS3 experiences launched on same day typical netflix release
  11. 11. the epiphany
  12. 12. you have to engineer for volatility change is the norm the ui layer is the experimentation layer experimentation is not a one time event launching a product is giving birth to the product. the product’s life just begins. design for throwaway-ability majority of the experience code written is thrown away in a year
  13. 13. paypal vs netflix contrast this with a large enterprise like paypal (circa 2011)
  14. 14. guess what i found (in 2011) roll your own. disconnected delivery experience. culture of long shelf life. inward focus. risk averse.
  15. 15. In 2011, even a simple content copy change could take as much as 6 weeks to get live to site
  16. 16. new dna inserted jan 2012 fleshed out ui layer that could support rapid experimentation march 2012 david Marcus becomes president of PayPal april 2012 formed lean ux team to reinvent checkout experience
  17. 17. change has started working its way out
  18. 18. change has started working its way out
  19. 19. lean startup movement founded on build/measure/learn cycle get out of the building (GOOB) invalidate your risky assumptions fail fast, learn fast get to the pivot go for the minimal viable product (MVP)
  20. 20. lean ux designing products for build/measure/learn requires 3 rules to be followed at all times get to & maintain a shared understanding form deep collaboration across disciplines keep continuous customer feedback flowing
  21. 21. engineering driven by lean startup principles & leanux engineering the build/measure/learn cycle shift the focus to minimal viable everything (MV*) follows the key rules of lean ux: shared understanding with design & product deep collaboration with design & product part of continuous customer feedback loop LEANENGINEERING ApplyingLeanStartup Principlesto BringDesigntoLife
  22. 22. LEANENGINEERING KEYPRINCIPLES
  23. 23. 1. engineer for experimentation
  24. 24. experiences must learn Our software is always tearing itself apart (or should be) Recognize that different layers change at different velocities All buildings are predictions. All predictions are wrong. There's no escape from this grim syllogism, but it can be softened. Stewart Brand
  25. 25. one of our biggest challenges is moving from a culture of delivery to a culture of learning
  26. 26. hermes project lean ux in action from whiteboard to code from code to usability learningsstart again
  27. 27. lean ux: enable a brain for agile user interface engineering - agile scrum team (production) lean ux - lean team track (prototyping) engineering - agile scrum teamsprint 0 usability usability usability usability usability release release release release {agile
  28. 28. continuous customer feedback lean ux in action cadence learning
  29. 29. 2. refactor your way out of debt
  30. 30. technical debt we have to be on modern tech stacks to continuously innovate we have to be on a continuously available stack continuously integrating continuously deploying
  31. 31. minimal viable everything (MV*) mvp is a key tenant of lean startup applied to engineering we should think: minimal viable everything. mv* minimal viable process minimal viable team size minimal viable technology minimal viable tools what are startups using? zuck’s rule: how will the startup down the street do this tomorrow? do it like that now.
  32. 32. stack circa 2011/early 2012 simple change could take minutes to see follows an “enterprise application” model. ui gets built into the “app” java jsp*** restricted capabilities* prototyping was hard “ui bits” could only live here * assumed client developers were low-skill * required server side java eng for simple client changes ** java server pages. server-side java templating solution server side components** client server
  33. 33. ui portability JS templating can be run on the client or run on the server js templating can be run on nodejs stack or run on java stack (rhinoscript) javanode.js dustjs (js templating) dustjs (js templating) dustjs (js templating prototype stack production stack client server dustjs (js templating) allowed us to refactor to get to the new stack (backward compatibility)
  34. 34. one stack. prototype or production. node.js dustjs (js templating prototype & production stack client server dustjs (js templating)
  35. 35. experience debt don’t just think about our technical debt consider our “experience debt” cripples our ability to capture market and inhibits learning
  36. 36. 3. be open source top to bottom
  37. 37. use open source religiously
  38. 38. work in open source model internal github revolutionizing our internal development rapidly replacing centralized platform teams innovation democratized every developer encouraged to experiment and generate repos to share as well as to fork/pull request
  39. 39. give back to open source we have projects that we will open source node webcore (similar to yeoman) we are contributing back to open source contributions to bootstrap (for accessibility) contributions to bootstrap (for internationalization) core committer on dustjs project
  40. 40. using github for continuous * use github for continuous integration starting to use github repo model for continuous deployment marketing pages product pages content updates & triggers into i18n, l10n, adaptation components
  41. 41. before leanux
  42. 42. after leanux
  43. 43. summary to support collaboration, shared understanding and continuous customer feedback we are changing: technology. but not for tech sake. we are doing it for the experience to support lean startup principles. process. enabled lean ux and put a brain on agile. people. revitalizing our existing talent and started attracting new talent.
  44. 44. designing web interfaces O’Reilly picture credits http://www.flickr.com/photos/smb_flickr/439040132/ http://www.flickr.com/photos/therevsteve/3104267109/sizes/o/ http://www.flickr.com/photos/juanpol/16287486/sizes/z/ http://www.flickr.com/photos/yung-grasshopper/4374103908/ http://www.flickr.com/photos/giesenbauer/4092794246/sizes/l/ http://www.flickr.com/photos/not_wise/182849352/sizes/l/ http://www.flickr.com/photos/mbiskoping/6075387388/ http://www.flickr.com/photos/37217398@N02/3442676067/sizes/l/ http://www.flickr.com/photos/proimos/3473264448/sizes/l/ http://www.flickr.com/photos/epsos/8463683689/sizes/l/ 8/ http://www.flickr.com/photos/stuckincustoms/238054303 follow me on twitter @billwscott Designing Web Interfaces O’Reilly Bill Scott & Theresa Neil
  45. 45. Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations/paypal- stack

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