Innovation in the Enterprise: The Intrapreneurs behind the Scene

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Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/18tAuDY. …

Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/18tAuDY.

Debbie Madden discusses the types of attributes intrapreneurs have in common, how one can identify an intrapreneur, and what can be done to impact technical innovation from a human perspective? Filmed at qconnewyork.com.

For 17 years, Debbie Madden has helped grow tech companies from the ground up and is currently the Executive Vice President at Cyrus Innovation. Before Cyrus, Debbie flexed her entrepreneurial muscles by founding Fetch-a-Flick, Manhattan's only door-to-door DVD and snack delivery service back in 2002. She is the organizer of NY Intrapreneur: Innovation in the Enterprise.

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  • 1. INNOVATION IN THE ENTERPRISE The Secrets of Intrapreneurs By Debbie Madden
  • 2. Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations /intrapreneur-enterprise InfoQ.com: News & Community Site • 750,000 unique visitors/month • Published in 4 languages (English, Chinese, Japanese and Brazilian Portuguese) • Post content from our QCon conferences • News 15-20 / week • Articles 3-4 / week • Presentations (videos) 12-15 / week • Interviews 2-3 / week • Books 1 / month
  • 3. Presented at QCon New York www.qconnewyork.com Purpose of QCon - to empower software development by facilitating the spread of knowledge and innovation Strategy - practitioner-driven conference designed for YOU: influencers of change and innovation in your teams - speakers and topics driving the evolution and innovation - connecting and catalyzing the influencers and innovators Highlights - attended by more than 12,000 delegates since 2007 - held in 9 cities worldwide
  • 4. INNOVATION IS POSSIBLE IN AN ENTERPRISE! * All images are Pixar films. Thank you Pixar.
  • 5. YOU WANT TO BE THE INTRAPRENEUR WHO DRIVES CHANGE
  • 6. IT’S DIFFICULT TO GET BUY-IN FROM KEY STAKEHOLDERS
  • 7. FINDING THE RIGHT BALANCE OF COURAGE AND HUMILIT Y IS KEY
  • 8. LEARN 3 SECRETS OF SUCCESSFUL INTRAPRENEURS
  • 9. INTRAPRENEUR: DEFINED 3 SECRETS
  • 10. INTRAPRENEUR: DEFINED 3 SECRETS
  • 11. INTRAPRENEUR: DEFINED ü  Origins & Examples ü  10 Commandments ü  Intrapreneur vs. Entrepreneur
  • 12. INTRAPRENEUR: DEFINED ü  Origins & Examples ü  10 Commandments ü  Intrapreneur vs. Entrepreneur
  • 13. TIMELINE ¡ 1723 – Entrepreneur defined ¡ 1978 – First time Intrapreneur was written ¡ 1982 – The Economist credits Gifford Pinchot with creating the term Intrapreneur ¡ 1992 – American Heritage Dictionary defines Intrapreneur
  • 14. INTRAPRENEUR ¡ “A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation” ¡ The act of behaving like an entrepreneur while working within a large organization ¡ The pursuit of opportunity with regard to resources currently controlled
  • 15. EXAMPLES
  • 16. INTRAPRENEUR: DEFINED ü  Origins & Examples ü  10 Commandments ü  Intrapreneur vs. Entrapreneur
  • 17. THE INTRAPRENEUR’S 10 COMMANDMENTS 1.  Come to work each day willing to be fired.* 2.  Circumvent any orders aimed at stopping your dream. 3.  Do any job needed to make your project work, regardless of your job description.
  • 18. THE INTRAPRENEUR’S 10 COMMANDMENTS 4.  Find people to help you. 5.  Follow your intuition about the people you choose, and work only with the best.
  • 19. THE INTRAPRENEUR’S 10 COMMANDMENTS 6.  Work underground as long as you can – publicity triggers the corporate immune system. 7.  Never bet on a race unless you are running it. 8.  Remember, it is easier to ask for forgiveness than permission.
  • 20. THE INTRAPRENEUR’S 10 COMMANDMENTS 9.  Be true to your goals, but be realistic about the ways to achieve them. 10.  Honor your sponsors.
  • 21. INTRAPRENEUR: DEFINED ü  Origins & Examples ü  10 Commandments ü  Intrapreneur vs. Entrapreneur
  • 22. INTRAPRENEUR VS ENTREPRENEUR: SIMILARITIES ¡  Committed to driving innovation ¡  Successful at implementing disruptive change ¡  Are passionate about their ideas ¡  Know Failure is Ok as long as you Learn from it ¡  Can write well ¡  Have high accountability. Don’t assume someone else will swoop in and solve the problem.
  • 23. INTRAPRENEUR VS ENTREPRENEUR: DIFFERENCES Intrapreneur Entrepreneur ¡ Hold in high regard the existing processes they are disrupting ¡ Must get buy-in ¡ Hold in high regard time to market, ideation and validation ¡ Has the freedom to act on a whim ¡ Failure often results in loss of paycheck ¡ Failure results in going back to the drawing board
  • 24. INTRAPRENEUR: DEFINED 3 SECRETS
  • 25. 3 SECRETS ü  Take Smart Risks ü  Ask for Help ü  Be Prepared To Be Wrong
  • 26. 3 SECRETS ü  Take Smart Risks ü  Ask for Help ü  Be Prepared To Be Wrong
  • 27. MY STORY “When you find Something Worth Fighting For, it can change you” ~ Doug Sundheim
  • 28. READ THIS BOOK
  • 29. THE RISKIEST ASSUMPTIONS Are the ones that once were true.
  • 30. 3 SECRETS ü  Take Smart Risks ü  Ask for Help ü  Be Prepared To Be Wrong
  • 31. CREATE SHARED AGREEMENTS ¡  Create a place where people are happy and want to work with you to succeed ¡  Hang the Shared Agreements on a wall. Each month: Are these still the right agreements? If so, how are we doing against them? If not, what should we change?
  • 32. USE THE RULE OF THREE
  • 33. REMOVE YOURSELF FROM THE EQUATION What would you tell your best friend to do?
  • 34. READ THIS BOOK
  • 35. 3 SECRETS ü  Take Smart Risks ü  Ask for Help ü  Be Prepared To Be Wrong
  • 36. SMALL, VISIBLE WINS
  • 37. TIMING, TEAM, VIABILIT Y
  • 38. READ THIS BOOK
  • 39. INTRAPRENEUR: DEFINED * ORIGINS & EXAMPLES * 10 COMMANDMENTS * INTRAPRENEUR VS ENTREPRENEUR 3 SECRETS * TAKE SMART RISKS * ASK FOR HELP * BE PREPARED TO BE WRONG
  • 40. DEBBIE MADDEN CEO, CYRUS INNOVATION FOUNDER, NY INTRAPRENEUR @DEBBIEMADDEN200 DMADDEN@CYRUSINNOVATION.COM
  • 41. Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations/intrapreneur -enterprise