Localization Planning and The Content Strategy of Things with Bill Swallow
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Content strategy has seen an interesting evolution of focus, from authoring and publishing smarter to embracing social media and personalization. The Internet of Things adds another layer of complexity: event-triggered communication. Devices and services can (and do) talk to each other in fragments, but at some point information about those interactions need to be organized and communicated in a human-friendly form. Proper localization planning is critical in this model. This session looks at content development and localization practices for these scenarios. Learn about the fragmented nature of device-to-device communication, source content development strategies for smart devices, and nternationalization and localization strategies to facilitate clear multilingual communication. This presentation was given at Information Development World on October 2, 2015.
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Localization Planning and The Content Strategy of Things with Bill Swallow
- 1. @billswallow Localization planning and the content strategy of things Bill Swallow Scriptorium Publishing Flickr: JD Hancock
- 2. @billswallow About the presenter ❖ Bill Swallow ❖ Technical Consultant, Scriptorium ❖ Content strategy analysis, implementation, localization
- 3. @billswallow Content strategy Flickr: ºNit Soto The planning for and governance of the content lifecycle.
- 4. @billswallow The Internet of Things Flickr: avrene Connecting devices and software to provide greater value.
- 5. @billswallow The content strategy of things The planning for and governance of connected content to provide greater value. Flickr: Cast a Line
- 6. @billswallow Planning is essential Flickr: pierret_christian
- 7. @billswallow Hierarchy of content needs Intelligent Connected Appropriate Accurate Available
- 8. @billswallow Hierarchy of content needs Intelligent Connected Appropriate Accurate Available Minimally viable
- 9. @billswallow Hierarchy of content needs Intelligent Connected Appropriate Accurate Available Supports the Internet of Things
- 10. @billswallow Intelligent content Flickr: Markus Grossalber
- 11. @billswallow Intelligent content ❖ Structurally rich ❖ Semantically rich ❖ Reusable ❖ Reconfigurable ❖ Adaptable
- 12. @billswallow Model: SNOMED CT ❖ Semantically rich controlled clinical vocabulary ❖ Concepts include terms, synonyms and translations ❖ Specific, accurate, and relevant Flickr: phalinn
- 13. @billswallow SNOMED CT Concept unique ID Descriptions •Fully Specified Name (FSN) •synonyms 1 preferred # acceptable Relationships •“is a” relationship •attribute relationship >=1 “is a” # attributes
- 14. @billswallow Internet of things Concept unique ID System 1 Descriptions Relationships System 2 Descriptions Relationships Human Descriptions Relationships
- 15. @billswallow Content delivery today wikimedia: Jan Prucha wikimedia: Zzubnik wikimedia: Justinhu12 wikimedia: Frmorrison wikimedia: Frmorrison wikimedia: Samsung Belgium wikimedia: Pebble Technology wikimedia: Johannes Jansson/norden.org
- 16. @billswallow Separation of form and content Content semantically tagged Print styles postscript instruction Other styles markup Tablet styles tablet css Web styles web css Mobile styles mobile css
- 17. @billswallow One size does not fit all Flickr: sfllaw
- 18. @billswallow Basic content model Content ID: 00001 Name Short Name Function Meaning Description How to use Related Information
- 20. @billswallow Planning your strategy Flickr: Brian ⚓ Hillegas
- 21. @billswallow Begin at the end Flickr: Andrew_D_Hurley
- 22. @billswallow One source, multiple outputs Flickr: HJ Media Studios
- 23. @billswallow Make the connections Flickr: You As A Machine
- 24. @billswallow Strategy governance Flickr: You As A Machine
- 25. @billswallow The value of connectivity
Editor's Notes
- Bill Swallow Communication, Rensselaer Polytechnic Institute Technical Consultant, Scriptorium Content strategy analysis, implementation, localization
- Basic definition: Content Strategy “The planning for and governance of the content lifecycle.” Account for everything from content creation, to delivery, to maintenance, to destruction.
- Basic definition: The Internet of Things: “Connecting devices and software to provide greater value.” not only do devices talk to each other, but relay information to people in some cases, device 1 informs what device 2 does in other cases, device 1 passes information to device 2, which passes it on to a person
- Basic definition: Content Strategy of Things “The planning for and governance of connected content to provide greater value.”
- Must have a plan and process. Everyone must be involved. Understanding of associated systems AND the user are critical. Localization and cultural understanding is critical.
- Minimum viable content: Accurate, concise, complete Delivered in the needed formats Delivered in the needed languages Delivered on time
- Why not stop at “Connected”? Connected means that users can engage with the content. To engage users AND talk between devices and contexts, content must be intelligent.
- So what is “intelligent content”?
- Structurally rich - rules around how content is constructed Semantically rich - tagged with metadata to give it context and purpose Reusable - finite chunks of content that can be ID’d and referenced/reused Reconfigurable - finite chunks can be moved around as needed Adaptable - can be delivered in a variety of ways, in whole or in part, with conditional content
- Semantically rich controlled clinical vocabulary Concepts include terms, synonyms and translations Specific, accurate, and relevant
- Every concept gets a unique ID. Each concept contains multiple human-readable descriptions and multiple relationships. Descriptions are Fully Specified Name (unique unambiguous meaning), and common names or phrases (for each language). Two types of relationships: “is a” - computer-understandable links to related concepts attributes - related information specific to the concept
- Adapting the SNOMED model to the Internet of Things would work for content
- We’re delivering content in a wide variety of formats. Each has its own strengths, limitations, and use cases. Text, images, video, audio, and various levels of verbosity.
- Reuse is critical, and the best way to do this is with XML. Tag the content structurally and semantically, and let “transforms” dictate the look and feel for each delivery format.
- what fits on a computer screen will likely not fit on a phone screen buttons and other limited space UI items must account for text expansion and include an optional shorter string where needed
- Depending on the target device and its intended use, you can send relevant pieces. Each piece can contain additional pieces depending on the device need (user actions, for example: touch vs. click vs. speak).
- A single model, like SNOMED, would make things easy. Unfortunately (or fortunately?), the only governance we’re seeing is regarding information security. But, we have intelligent content, which at least allows content creators to respond to the various needs efficiently.
- Since there isn’t any formal content governance, content strategy development is CRITICAL. You want a clear idea of how to structure, tag, and shepherd content through the lifecycle.
- What devices are being supported? What requirements and limitations do they have? Who is using them, and how will they use them?
- Manage content centrally Do not reinvent the wheel Simplify AND specialize
- Understand where and how your content is being used, by whom. Map out shared and unique touch points.
- Style Process Tools Structure Metadata Lay down the law. Invest in the strategy. Govern your investment.
- shared content; consistency unique adaptations are planned, not ad hoc, and always targeted new target = solid base to work from already
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