Transcript of "Social Media World 2013 - Φωτεινοπούλου Χριστίνα: Social Media Journey"
WIND is present and active in all big social networksFacebook(WIND, F2G,Q)F2G is the most talked about telecom brand on Facebook.YouTube WIND’s Channel has the most video viewsGoogle+The only company in the market to have enteredTwitter2nd most followed brandInstagram2nd company to enterFoursquareOne of the 1st brands to enter the platformJan. ’12 – Apr. ‘13Social MediaPresence
F2G Facebook pageFrom January 2012 to April 2013… 382 posts 164,628 people reached daily (Total Greek facebook Population: 3.906.860) 1,661 people engage with our page daily
You TubeWIND Channel – Techniques Use fun, story telling videos to generate social interaction Blend propositions with the ad’s fun part Use small videos (<30s) have a view rate of 23.4%, compared to >30s, which have 15.7% view rate) Target specific content sectors Low Impression Caps (Avoid over-exposure and negative effect) Remarketing (Show video ads to people who have already watched our content)