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Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
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Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling

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Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου Social Media World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.

Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου Social Media World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.

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Transcript

  • 1. Digital StorytellingNarrative in Social Media
  • 2. Storytelling as amarketing tool
  • 3. Storyteling forbrands?
  • 4. VS.
  • 5. ThenNowνιάου
  • 6. 1st element of storytelling:The Message•Vision•Mission•Values
  • 7. 2nd element of storytelling:Conflict
  • 8. ”Telling stories is the only waywe can create meaning in our lives and make sense of the world”Paul Auster
  • 9. 3rd element of storytelling:Characters
  • 10. 3rdelement of storytelling:CharactersWhat kind of hero Am I?
  • 11. 4rth element of storytelling:PlotbeginningmiddleendExpositionRising actionClimaxFalling actionResolution
  • 12. Great Example!Red Bull StratosFelix BaumgartnerMessage:Red Bull’sadventure value :Gives you wingsConflict:Will he be able todo it?Character: Ourhero, FelixPlot: Be the firsthuman to breakthe sound barrieroutside of avehicle.
  • 13. Some final tips:•Keep it simple•Use the right tools to tell your story. (egPhotography, Audio, Video, Text andInteractive Multimedia)•Engage your audience•Choose the right protagonist•Be Authentic
  • 14. NikiSotiropoulouo-ya.grnikisot.com@nikisotThank you!

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