Google AdWords7 tips to make adifference7 tips to make adifference-dimitris maniatis.founder, all things web2nd e-business...
2Top Performance MarketingAgencyPlatform & Marketing & Dataataataataata
3
4Buyers are on Google, are You?FACT:Business and Industrialsearches in Greece areon the rise(Vertical Trends Report, Googl...
5“How can I benefit from this?”“I have tried and Google does notwork”“It costs too much”“I don’t have time for somethingne...
6We have 7 tips tohelp you!
7#1: Be Global■ AdWords provides global reach at a low cost■ Select countries from the Traffic Estimator Toolbased on sear...
8#2: Be Everywhere■ Use Remarketing to brainwash your potentialcustomers with your presence everywhere■ People who have co...
9#3: Be Specialized inSearch■ Use a long list of targeted keywords in theSearch Network, have text ads that matchthem.■ Yo...
10#4: Be Clever in Search■ Use Search Remarketing. A new feature.■ Bid higher for keywords searched by pastvisitors■ Bid f...
11#5: Use the power ofDisplay■ Target people who don’t know they need you!■ Use Contextual Targeting to appear in websites...
12#6: Track your Leads likea Pro■ Integrate your website form with your CRM, sothat you know which leads are more valuable...
13#7: Give it love & time■ B2B sales cycles are long processes, give yourcampaign adequate time■ Don’t wait too long! Eval...
14Thank you!Questions Now? Ask.Questions Later?info@allthingsweb.gr
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e-Business World 2013 - Μανιάτης Δημήτρης: Google AdWords, 7 tips that will make a difference

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Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου e-Business World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.

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e-Business World 2013 - Μανιάτης Δημήτρης: Google AdWords, 7 tips that will make a difference

  1. 1. Google AdWords7 tips to make adifference7 tips to make adifference-dimitris maniatis.founder, all things web2nd e-business world, 19/6/13
  2. 2. 2Top Performance MarketingAgencyPlatform & Marketing & Dataataataataata
  3. 3. 3
  4. 4. 4Buyers are on Google, are You?FACT:Business and Industrialsearches in Greece areon the rise(Vertical Trends Report, Google 2012)4
  5. 5. 5“How can I benefit from this?”“I have tried and Google does notwork”“It costs too much”“I don’t have time for somethingnew”5
  6. 6. 6We have 7 tips tohelp you!
  7. 7. 7#1: Be Global■ AdWords provides global reach at a low cost■ Select countries from the Traffic Estimator Toolbased on search volume (demand)■ Split campaigns per country, have 1 for eachhigh demand country and a Rest of World forlow demand countries■ Translate your website (or just landing page)and your campaign keyword & text ads
  8. 8. 8#2: Be Everywhere■ Use Remarketing to brainwash your potentialcustomers with your presence everywhere■ People who have completed a form orbrowsed around heavily on your web site areHOT leads, other visitors are just passive leads■ Bid aggressively on HOT leads for 30 days,then reduce bids■ Use frequency cap (up to 6 per day) so youdon’t annoy people
  9. 9. 9#3: Be Specialized inSearch■ Use a long list of targeted keywords in theSearch Network, have text ads that matchthem.■ You will have lower volume of searches buthigher relevance in your leads■ Always bid for your brand name
  10. 10. 10#4: Be Clever in Search■ Use Search Remarketing. A new feature.■ Bid higher for keywords searched by pastvisitors■ Bid for certain generic keywords only whensearched by past visitors ( &προφιλ προφιλμ )αλου ινίου■ Exclude people who have visited & bounced
  11. 11. 11#5: Use the power ofDisplay■ Target people who don’t know they need you!■ Use Contextual Targeting to appear in websitesthat talk about a related topic■ Appear in blogs, forums, industry news sites■ Place a banner with a compelling call to action■ Offer a reward in return (industry solution e-book, free trial etc)
  12. 12. 12#6: Track your Leads likea Pro■ Integrate your website form with your CRM, sothat you know which leads are more valuable■ Track your phone calls, so that you track the fulleffect of your campaigns (different phone percampaign or keyword in some cases)■ Measure Pre Sale KPIs: Cost per Lead, Costper Valuable Lead, Cost per Meeting, Cost perProposal
  13. 13. 13#7: Give it love & time■ B2B sales cycles are long processes, give yourcampaign adequate time■ Don’t wait too long! Evaluate your pre sale KPIson a weekly or monthly basis.■ Adapt your offering if pre sale KPIs show lowresponse
  14. 14. 14Thank you!Questions Now? Ask.Questions Later?info@allthingsweb.gr

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