Why EMAIL MARKETING is STILL the Preferred Digital Marketing Tactic
Why EMAILMARKETING is STILL the preferred DigitalMarketing Tactic by marketers worldwide
59% of B2B marketers say email is the most effective channel in generating revenueSource:- BtoB Magazine
For every $ spent, email will bring $35.2 and revenues worth $2.5 billion by 2016Source:- Direct Marketing Association (DMA)
Emails are read • 44% through webmail • 33% on the desktop • 23% via mobile devicesSource: Return Path
Stay Connected Above All the Noise • 98% of adults online use email • 96% of the US market are on mobile phones • 64% send or receive SMS messages • 44% of the US market are now on smart phones • 29% of the US market own a tablet or use an ereaderSources: Forrester Research, The New Email Messaging Mandate, Oct 1,2012, eMarketer, US Digital Media Usage Report, 2012, & Pew Internet Report, Jan 201
Mobile Optimization • 85% of U.S. adults own a mobile phone • 56% of U.S. mobile phone owners access the Internet • More than 50% of them access emails on their phones • 88% of them check emails on their phones dailySource: - The Pew Internet and American Life Project, Knotice
Remember to be relevant • 29% of consumer inboxes comprise of e-newsletters • 60% of spam trap hits comprise of marketers • “over half of all emails are deleted within 2 seconds without ever being opened” - Based on a USA surveySource: - Return Paths November 2012 EmailIntelligence Report
Remember to include topmanagement in email marketing
Personalize with PersonalitySend Emails to Readers than Inboxes! Earn Email Campaign ROI! FROM INFO CHECKPOINT www.infocheckpoint.com
YOUR SEARCH ENDS HEREPhone: 800-662-2980Mail us @ email@example.com
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