Select the Perfect Database

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Selecting or building a B2B Database is a decision, managers think twice before taking. An ideal database would be designed around B2B marketers’ needs and how well data results will facilitate segmented and targeted communication

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Select the Perfect Database

  1. 1. Selecting the Perfect DatabaseTHE ART OF SERIES PART 2 © 2012 Info Checkpoint, Inc. All rights reserved.
  2. 2. Selecting or building a B2B Database is a decision, managers think twice before taking. An idealdatabase would be designed around B2B marketers needs and how well data results will facilitatesegmented and targeted communication. The objective while screening databases is to focus not onlyon quantity of contacts, on quality and accuracy of profile information as well. SELECTING THE PERFECT DATABASE NEED TO KNOW INFORMATION A Perfect Database List Database Checklist Targeted and Comprehensive Segmented Search Selection Communication Interface Selection by RELIABLE DATABASE DESIGN Geography “A.C.I.D.” COMPLIANCE Selection by Industry Designed around needs of B2B ATOMICITY Selection by Marketers SIC or NAICS Codes CONSISTENCY Selection by ISOLATION Company Size Selection by Not just claims DURABILITY Titles HAS quality and accurate data © 2012 Info Checkpoint, Inc. All rights reserved.
  3. 3. Besides the basic criteria that should be considered while selecting a reliable databasedesign, a step further would be identifying whether the Database Management System(DBMS) is “A.C.I.D.” Compliant. Atomicity - “all or nothing” rule the atomic nature of transactions in the DBMS must be maintained. If one part fails that whole transaction fails. Consistency - compliance with the database consistency rules. If a transaction violates the consistency rule, the whole database has to be rolled back and restored. Isolation - consecutive functioning of multiple transactions. Simultaneous execution of transactions should be possible without interfering with each other. Durability - safety of transactions and data in the database. Regular transaction logs and backups of the database should facilitate safety and restoration. Gain Info Insights into your database, our advantage And your gain. © 2012 Info Checkpoint, Inc. All rights reserved.

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