Reboot11 Iskander Smit Impulseshapedservices

impulse shaped services Iskander Smit @REBOOT11 Dune 4.1 by Daan Roosegaarde

interact!

following < followers yes no clue no following < 75% followers following > 50% followers yes yes no

twit2d.com tweetie twitter.com twitteriﬁc twinkle twhirl nambu seesmic tweetdeck text

private tweets? no yes accept everyone? me contact yes only I know

thoughts on impulse shaped services

a scattered online environment

Tim O’Reilly Devices will all have sensors. In the end it is about the services you create using these sensors.

scattered behaviour

Kevin Kelly The increase of diversity. Services adapt to the context of that one person. http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php

www.elliance.com

Hannah Donovan Make magic by mixing the right amount of expected and unexpected experiences. http://www.slideshare.net/hannahdonovan/interface-magic

engage = connect on an expressive level interaction levels (Schultz) inform topic (referencial) interact relevant (personal) transact added value (actionable) relate belonging (relational) involve shared (expressive)

new marketing

new marketing David Armano, 2008

it’s about the value client device- organisation interface

realtime service time service

social impulses time service

create a system

the user collaborate service company service

hacking the service http://schulzeandwebb.com/blog/2009/06/17/maps-as-service-design-the-incidental/

making the shaped services

playful story mg target mg mg mg

7. spread 6. organize jan 9 1. match exploding strategy 5. measure 2. engage 4. script 3. connect

life scripting persona it is not about segmentation of people, but about segmentation of behavior activities situations

positioning cookbook realtime p en o individual social d se archive clo

collector realtime p en o individual social d se archive clo

conveniencer realtime p en o individual social d se archive clo

collectors fundamentalist pagan-ist conveniencer organize & categorize information to gain insight

control freak realtime p en o individual social d se archive clo

paparazzi realtime p en o individual social d se archive clo

adhd control freak paparazzi update & pull information to respond adequate

self proclaimed guru realtime p en o individual social d se archive clo

advisor realtime p en o individual social d se archive clo

narcist / paragnost/’expert’ ‘guru‘ advisor /consultant Obama campaign manager David Plouﬀe publish & opiniate to gain footlight

scientist realtime p en o individual social d se archive clo

crowd sourcer realtime p en o individual social d se archive clo

researcher ‘scienHst‘ crowdsourcer/scientology‐ist Steven Pinker psychologist summarize and claim insight to gain value

check yourself performer controller paparazzi conveniencer scientist advisor collector crowd sourcer

my wrap up

listen & learn design systems where user and service provider work together to fulﬁll the service

react & connect create new style dynamic personas and catch impulses during realtime use. translate these into an emerging service.

engage create an environment where services adapt to users for the best experiences and results bond with your audience, give them a role in the value-creating process, expand your value chain

thanks! please react. www.twitter.com/iskandr www.targetisnew.com iskander@info.nl Swarm by Blendid

Reboot11 Iskander Smit Impulseshapedservices

by Info.nl on Nov 11, 2009

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Reboot11 Iskander Smit Impulseshapedservices — Presentation Transcript