Reboot11 Iskander Smit Impulseshapedservices

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Presentatie van Iskander Smits van Info.nl bij Reboot11 in Kopenhagen, june 25, 2009

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Reboot11 Iskander Smit Impulseshapedservices

  1. 1. impulse shaped services Iskander Smit @REBOOT11 Dune 4.1 by Daan Roosegaarde
  2. 2. interact!
  3. 3. interact!
  4. 4. following < followers yes no clue no following < 75% followers following > 50% followers yes yes no
  5. 5. twit2d.com tweetie twitter.com twitterific twinkle twhirl nambu seesmic tweetdeck text
  6. 6. private tweets? no yes accept everyone? me contact yes only I know
  7. 7. thoughts on impulse shaped services
  8. 8. a scattered online environment
  9. 9. Tim O’Reilly Devices will all have sensors. In the end it is about the services you create using these sensors.
  10. 10. scattered behaviour
  11. 11. Kevin Kelly The increase of diversity. Services adapt to the context of that one person. http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
  12. 12. www.elliance.com
  13. 13. www.elliance.com
  14. 14. www.elliance.com
  15. 15. Hannah Donovan Make magic by mixing the right amount of expected and unexpected experiences. http://www.slideshare.net/hannahdonovan/interface-magic
  16. 16. engage = connect on an expressive level interaction levels (Schultz) inform topic (referencial) interact relevant (personal) transact added value (actionable) relate belonging (relational) involve shared (expressive)
  17. 17. new marketing
  18. 18. new marketing David Armano, 2008
  19. 19. it’s about the value client device- organisation interface
  20. 20. realtime service time service
  21. 21. social impulses time service
  22. 22. create a system
  23. 23. the user collaborate service company service
  24. 24. hacking the service http://schulzeandwebb.com/blog/2009/06/17/maps-as-service-design-the-incidental/
  25. 25. making the shaped services
  26. 26. playful story mg target mg mg mg
  27. 27. 7. spread 6. organize jan 9 1. match exploding strategy 5. measure 2. engage 4. script 3. connect
  28. 28. life scripting persona it is not about segmentation of people, but about segmentation of behavior activities situations
  29. 29. positioning cookbook realtime p en o individual social d se archive clo
  30. 30. collector realtime p en o individual social d se archive clo
  31. 31. conveniencer realtime p en o individual social d se archive clo
  32. 32. collectors fundamentalist pagan-ist conveniencer organize & categorize information to gain insight
  33. 33. control freak realtime p en o individual social d se archive clo
  34. 34. paparazzi realtime p en o individual social d se archive clo
  35. 35. adhd control freak paparazzi update & pull information to respond adequate
  36. 36. self proclaimed guru realtime p en o individual social d se archive clo
  37. 37. advisor realtime p en o individual social d se archive clo
  38. 38. narcist / paragnost/’expert’ ‘guru‘ advisor /consultant Obama campaign manager David Plouffe  publish & opiniate to gain footlight
  39. 39. scientist realtime p en o individual social d se archive clo
  40. 40. crowd sourcer realtime p en o individual social d se archive clo
  41. 41. researcher ‘scienHst‘      crowdsourcer/scientology‐ist Steven Pinker psychologist summarize and claim insight to gain value 
  42. 42. positioning cookbook realtime p en o individual social d se archive clo
  43. 43. check yourself performer controller paparazzi conveniencer scientist advisor collector crowd sourcer
  44. 44. positioning cookbook realtime p en o individual social d se archive clo
  45. 45. my wrap up
  46. 46. listen & learn design systems where user and service provider work together to fulfill the service
  47. 47. react & connect create new style dynamic personas and catch impulses during realtime use. translate these into an emerging service.
  48. 48. engage create an environment where services adapt to users for the best experiences and results bond with your audience, give them a role in the value-creating process, expand your value chain
  49. 49. thanks! please react. www.twitter.com/iskandr www.targetisnew.com iskander@info.nl Swarm by Blendid

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