Reboot10 Iskander Smit

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Presentatie van Iskander Smit van Info.nl bij Reboot 10

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Reboot10 Iskander Smit

  1. 1. v info.nl | FULL SERVICE INTERNET AGENCY
  2. 2. Acting in the New Reboot 10, Copenhagen Nowhere Land v Iskander Smit info.nl | FULL SERVICE INTERNET AGENCY
  3. 3. or… how to deal with the emergence of v virtual gated communities info.nl | FULL SERVICE INTERNET AGENCY
  4. 4. a personal journey v info.nl | FULL SERVICE INTERNET AGENCY
  5. 5. a personal journey community of family and school friends 1968 2008 v info.nl | FULL SERVICE INTERNET AGENCY
  6. 6. a personal journey friends for life, connections for ever 1968 2008 v info.nl | FULL SERVICE INTERNET AGENCY
  7. 7. a personal journey friends for life, connections for ever 1968 2008 v info.nl | FULL SERVICE INTERNET AGENCY
  8. 8. a personal journey working life 1968 2008 v info.nl | FULL SERVICE INTERNET AGENCY
  9. 9. a personal journey a new community impuls 1968 2008 v info.nl | FULL SERVICE INTERNET AGENCY
  10. 10. reversed relations the way we meet and connect changes v info.nl | FULL SERVICE INTERNET AGENCY
  11. 11. my social life IRL friends & family v info.nl collegues online friends info.nl | FULL SERVICE INTERNET AGENCY
  12. 12. communities are part of our life v info.nl | FULL SERVICE INTERNET AGENCY
  13. 13. why groupies group Networks discover shared meaning & purpose (based on self interest) Communities of Practice knowledge development & exchange v (developing new practices together) Systems of Influence new practices become the norm (move the field of practice/wisdom keepers) info.nl | FULL SERVICE INTERNET AGENCY
  14. 14. communities equals our social life a social network only excists with a set of shared values and topics to talk about v we build our communities around our interests and personal beliefs the communities will get closer to our personal space info.nl | FULL SERVICE INTERNET AGENCY
  15. 15. causes that communities will close v info.nl | FULL SERVICE INTERNET AGENCY
  16. 16. why would this happen? v info.nl | FULL SERVICE INTERNET AGENCY
  17. 17. theory of gated communities v info.nl | FULL SERVICE INTERNET AGENCY
  18. 18. It is not about security The search of niceness; We want to live v around people that shares the same values [Behind the gates, Setha Low, 2003] info.nl | FULL SERVICE INTERNET AGENCY
  19. 19. It is not about security "Some people think of gated as exclusive. Some think of it as security. But most think v of privacy.” [Lynda Nugent Smith, a New Orleans real estate agent] info.nl | FULL SERVICE INTERNET AGENCY
  20. 20. Privacy matters Privacy is a secure and maintenance free environment v You need to imprison yourself to feel free restrictions to live among people who share their values info.nl | FULL SERVICE INTERNET AGENCY
  21. 21. gating the community is the best way to v garantee the protect the freedom to involve info.nl | FULL SERVICE INTERNET AGENCY
  22. 22. people will use the privacy functions v info.nl | FULL SERVICE INTERNET AGENCY
  23. 23. only 12% without any restrictions •  85% of American students has a profile •  89% of those has a Facebook profile, 45% a Myspace account v •  48% have many privacy restrictions, only 12% has a complete open profile [Educause research on 27.000 American students] info.nl | FULL SERVICE INTERNET AGENCY
  24. 24. the new landscape v info.nl | FULL SERVICE INTERNET AGENCY
  25. 25. two questions to address •  what is the consequence for the community provider •  how to grab the attention from outside the communities v info.nl | FULL SERVICE INTERNET AGENCY
  26. 26. a new role of the community provider v info.nl | FULL SERVICE INTERNET AGENCY
  27. 27. facebook is not the community •  we are the community with the same values, connected to each other •  facebook e.g. is the provider v •  community providers should set the relations free info.nl | FULL SERVICE INTERNET AGENCY
  28. 28. OpenRelation OpenID is linked to a member, ease of use The important entity that will connect is the group v Interoperability between groups of different networks should be made possible info.nl | FULL SERVICE INTERNET AGENCY
  29. 29. OpenRelation v info.nl | FULL SERVICE INTERNET AGENCY
  30. 30. how to grab the attention v info.nl | FULL SERVICE INTERNET AGENCY
  31. 31. the pre-community era add as much value as possible to seduce your prospect v info.nl | FULL SERVICE INTERNET AGENCY
  32. 32. the community era go there where your prospect are v info.nl | FULL SERVICE INTERNET AGENCY
  33. 33. Looking for the touchpoints attention orientation apply use v outside inside website website info.nl | FULL SERVICE INTERNET AGENCY
  34. 34. Looking for the touchpoints attention orientation apply use v ouside inside website website info.nl | FULL SERVICE INTERNET AGENCY
  35. 35. designing for the exploding website motivation v stored function profile in context task info.nl | FULL SERVICE INTERNET AGENCY
  36. 36. designing for the context design functions which are relevant, rewarding and free of obstacles v info.nl | FULL SERVICE INTERNET AGENCY
  37. 37. how gated is the community? v info.nl | FULL SERVICE INTERNET AGENCY
  38. 38. how gated is the community? v info.nl | FULL SERVICE INTERNET AGENCY
  39. 39. connect to community v info.nl | FULL SERVICE INTERNET AGENCY
  40. 40. be part of the conversation v info.nl | FULL SERVICE INTERNET AGENCY
  41. 41. be part of the conversation to be successful you need to be part of the community v info.nl | FULL SERVICE INTERNET AGENCY
  42. 42. concluding v info.nl | FULL SERVICE INTERNET AGENCY
  43. 43. concluding we will grow more and more in a continuous conversational state v info.nl | FULL SERVICE INTERNET AGENCY
  44. 44. concluding virtual gated communities based on shared values will play a dominant role v info.nl | FULL SERVICE INTERNET AGENCY
  45. 45. concluding community providers should add open relation functions v info.nl | FULL SERVICE INTERNET AGENCY
  46. 46. concluding for companies an exploding strategy is the recipy for success v info.nl | FULL SERVICE INTERNET AGENCY
  47. 47. But if you live in your own virtual gated communities v don’t forget to be open for new impulses info.nl | FULL SERVICE INTERNET AGENCY
  48. 48. v Thanks! please interact! iskander@info.nl or @iskandr in social networks info.nl | FULL SERVICE INTERNET AGENCY
  49. 49. Credentials photos http://www.flickr.com/photos/whoisstan/188348337/ http://www.flickr.com/photos/wmud/1216193119/ http://www.flickr.com/photos/wmud/1848305260/ v http://www.flickr.com/photos/marketingfacts/215842199 http://www.flickr.com/photos/gester/2424831457/ http://www.flickr.com/photos/mareen/580324668/ http://www.flickr.com/photos/esprit/24024491/ http://www.flickr.com/photos/equalaffection/2280861197 http://www.flickr.com/photos/rienkmebius/234802363/ http://www.flickr.com/photos/paula_marina/845803994/ http://www.flickr.com/photos/8846935@N05/2446005514/ info.nl | FULL SERVICE INTERNET AGENCY

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