Picnic2011 - Iskander Smit

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  • 1. Playing  the  city.   Or  being  played? Iskander  Smit,  info.nl   PICNIC  2011,  September  14h"p://vimeo.com/12187317
  • 2. info.nl:  making  (online)  ecosystemsscript  the  service  and  the  touchpoints  will  followuse  big  data  intelligence  to  make  adap?ve  servicescreate  play  to  achieve  persuasive  experiences
  • 3. impulse  shaped  services
  • 4. Kevin  KellyThe  increase  of  diversity.  Services  adapt  to  the  context  of  that  one  person.h"p://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
  • 5. h"p://gravity.com
  • 6. a  you-­‐modeled  world
  • 7. war  of  the  ecosystems
  • 8. Jesse  SchellWe  need  to  learn  our  children  to  be  curious.  Not  to  know  the  world. Texthttp://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse
  • 9. sharing  as  default war  of  a"enOon augmented  knowledgeage  of  curiosity instant  customizaOon viral  is  a  posiOve  thing social  living all  devices  are  sensors
  • 10. Kevin  SlavinWe  live  in  a  world  that  is  more  and  more  shaped  by  the  algorithms.We  get  disconnected  with  this  new  algo  world.http://livestre.am/Bvlh
  • 11. the  relevancy  paradox offer choices profile behavior knowledge
  • 12. Tom  ArmitageBending  the  rules  is  essenOal  for  play.People  and  rules  together  make  the  system.h"p://vimeo.com/19242995
  • 13. recognized   intermediate client behavior  data     user PC   portal   e-­‐mail   experience  connect social  graph social   webTV bannerlog  on   account  data  token   mobile   tablet   ... ERP/CRM  data  profile   context   service   data  
  • 14. playrecognized   your client behavior  data     user PC   portal   e-­‐mail   experience  connect social  graph social   webTV bannerlog  on   account  data  token   mobile   tablet   ... ERP/CRM  data  profile   context   service   data  
  • 15. Hannah  DonovanMake  magic  by  mixing  the  right  amount  of  expected  and  unexpected  experiences.h"p://www.slideshare.net/hannahdonovan/interface-­‐magic
  • 16. in  this  you-­‐modeled  world
  • 17. in  this  you-­‐modeled  worlddata  and  algorithms  will  shape  services  around  you
  • 18. in  this  you-­‐modeled  worlddata  and  algorithms  will  shape  services  around  youand  play  will  be  used  to  force  behavior  to  let  the  system  flow  
  • 19. Sint Antoniesbreestraat 16,h"p://about.me/iskandr 1011 HB Amsterdaminfo.nl making  online  ecosystems t. +31 (0) 20 530 9100 www.info.nl http://www.youtube.com/watch?v=2lXh2n0aPyw