Playing	  the	  city.	               Or	  being	  played?             Iskander	  Smit,	  info.nl	               PICNIC	  2...
info.nl:	  making	  (online)	  ecosystemsscript	  the	  service	  and	  the	  touchpoints	  will	  followuse	  big	  data	...
impulse	  shaped	  services
Kevin	  KellyThe	  increase	  of	  diversity.	  Services	  adapt	  to	  the	  context	  of	  that	  one	  person.h"p://www...
h"p://gravity.com
a	  you-­‐modeled	  world
war	  of	  the	  ecosystems
Jesse	  SchellWe	  need	  to	  learn	  our	  children	  to	  be	  curious.	  Not	  to	  know	  the	  world.   Texthttp://f...
sharing	  as	  default       war	  of	  a"enOon                                                          augmented	  knowl...
Kevin	  SlavinWe	  live	  in	  a	  world	  that	  is	  more	  and	  more	  shaped	  by	  the	  algorithms.We	  get	  disco...
the	  relevancy	  paradox             offer                         choices    profile                    behavior    knowle...
Tom	  ArmitageBending	  the	  rules	  is	  essenOal	  for	  play.People	  and	  rules	  together	  make	  the	  system.h"p...
recognized	                                           intermediate                                                        ...
playrecognized	                                              your                                                         ...
Hannah	  DonovanMake	  magic	  by	  mixing	  the	  right	  amount	  of	  expected	  and	  unexpected	  experiences.h"p://w...
in	  this	  you-­‐modeled	  world
in	  this	  you-­‐modeled	  worlddata	  and	  algorithms	  will	  shape	  services	  around	  you
in	  this	  you-­‐modeled	  worlddata	  and	  algorithms	  will	  shape	  services	  around	  youand	  play	  will	  be	  ...
Sint Antoniesbreestraat 16,h"p://about.me/iskandr                     1011 HB Amsterdaminfo.nl   making	  online	  ecosyst...
Picnic2011 - Iskander Smit
Picnic2011 - Iskander Smit
Picnic2011 - Iskander Smit
Picnic2011 - Iskander Smit
Picnic2011 - Iskander Smit
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Transcript of "Picnic2011 - Iskander Smit"

  1. 1. Playing  the  city.   Or  being  played? Iskander  Smit,  info.nl   PICNIC  2011,  September  14h"p://vimeo.com/12187317
  2. 2. info.nl:  making  (online)  ecosystemsscript  the  service  and  the  touchpoints  will  followuse  big  data  intelligence  to  make  adap?ve  servicescreate  play  to  achieve  persuasive  experiences
  3. 3. impulse  shaped  services
  4. 4. Kevin  KellyThe  increase  of  diversity.  Services  adapt  to  the  context  of  that  one  person.h"p://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
  5. 5. h"p://gravity.com
  6. 6. a  you-­‐modeled  world
  7. 7. war  of  the  ecosystems
  8. 8. Jesse  SchellWe  need  to  learn  our  children  to  be  curious.  Not  to  know  the  world. Texthttp://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse
  9. 9. sharing  as  default war  of  a"enOon augmented  knowledgeage  of  curiosity instant  customizaOon viral  is  a  posiOve  thing social  living all  devices  are  sensors
  10. 10. Kevin  SlavinWe  live  in  a  world  that  is  more  and  more  shaped  by  the  algorithms.We  get  disconnected  with  this  new  algo  world.http://livestre.am/Bvlh
  11. 11. the  relevancy  paradox offer choices profile behavior knowledge
  12. 12. Tom  ArmitageBending  the  rules  is  essenOal  for  play.People  and  rules  together  make  the  system.h"p://vimeo.com/19242995
  13. 13. recognized   intermediate client behavior  data     user PC   portal   e-­‐mail   experience  connect social  graph social   webTV bannerlog  on   account  data  token   mobile   tablet   ... ERP/CRM  data  profile   context   service   data  
  14. 14. playrecognized   your client behavior  data     user PC   portal   e-­‐mail   experience  connect social  graph social   webTV bannerlog  on   account  data  token   mobile   tablet   ... ERP/CRM  data  profile   context   service   data  
  15. 15. Hannah  DonovanMake  magic  by  mixing  the  right  amount  of  expected  and  unexpected  experiences.h"p://www.slideshare.net/hannahdonovan/interface-­‐magic
  16. 16. in  this  you-­‐modeled  world
  17. 17. in  this  you-­‐modeled  worlddata  and  algorithms  will  shape  services  around  you
  18. 18. in  this  you-­‐modeled  worlddata  and  algorithms  will  shape  services  around  youand  play  will  be  used  to  force  behavior  to  let  the  system  flow  
  19. 19. Sint Antoniesbreestraat 16,h"p://about.me/iskandr 1011 HB Amsterdaminfo.nl making  online  ecosystems t. +31 (0) 20 530 9100 www.info.nl http://www.youtube.com/watch?v=2lXh2n0aPyw

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