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Facebook:  the social ecosystem
 
Facebook has grown BIG Source: Facebook internal data, Nov 2010 2007 2008 2009 2010 world 550 mln europe 169 mln
Top Facebook countries in Europe Source: Facebook Internal Data, Nov 2010 <ul><li>United Kingdom  46% </li></ul><ul><li>Sw...
The life of a Dutch Facebook user Source: Facebook internal data, November 2010 Note: Active users are registered users wh...
How does the viral effect work? <ul><li>Facebook offers powerful viral opportunities </li></ul>BRAND Earned Media  Bought ...
Open Graph (Your Website) Social Ads Applications Pages Facebook pages News Feed News feed News feed
Real growth following app launches Campaign 1 Campaign 2 Campaign 3 Campaign 4
key elements for success <ul><li>an active and open wall </li></ul><ul><li>good community management generates fans </li><...
See you on Facebook!
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Online Tuesday - info.nl social marketing

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Short presentation given by Catriona Paton at Online Tuesday

Published in: Business, Technology
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  • Average user has 130 friends People spend over 700 billion minutes per month on Facebook About 70% of Facebook users are outside the United States There are more than 150 million active users currently accessing Facebook through their mobile devices.
  • Average user has 130 friends People spend over 700 billion minutes per month on Facebook About 70% of Facebook users are outside the United States There are more than 150 million active users currently accessing Facebook through their mobile devices.
  • Facebook start reporting Dutch users in March 2007
  • Clear fan acquisition pattern: fans are acquired through ads and viral effect produced by fan engagement on applications. The phases of heavy fan acquisition are clearly visible in the acquisition peaks and they Correspond to the campaign periods. The latest times (October) show how, as the fan number grow, there is a natural, more marked, viral effect that leads to additional fan growth.
  • Transcript of "Online Tuesday - info.nl social marketing"

    1. 1. Facebook: the social ecosystem
    2. 3. Facebook has grown BIG Source: Facebook internal data, Nov 2010 2007 2008 2009 2010 world 550 mln europe 169 mln
    3. 4. Top Facebook countries in Europe Source: Facebook Internal Data, Nov 2010 <ul><li>United Kingdom 46% </li></ul><ul><li>Sweden 44% </li></ul><ul><li>Belgium 37% </li></ul><ul><li>France 32% </li></ul><ul><li>Turkey 31% </li></ul><ul><li>Italy 30% </li></ul><ul><li>Netherlands 23% </li></ul><ul><li>Spain 26% </li></ul><ul><li>Germany 17% </li></ul><ul><li>Poland 12% </li></ul>
    4. 5. The life of a Dutch Facebook user Source: Facebook internal data, November 2010 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days hello world! (2007) now I can read Dutch from profile to stream 3.4+
    5. 6. How does the viral effect work? <ul><li>Facebook offers powerful viral opportunities </li></ul>BRAND Earned Media Bought Media Owned Media
    6. 7. Open Graph (Your Website) Social Ads Applications Pages Facebook pages News Feed News feed News feed
    7. 8. Real growth following app launches Campaign 1 Campaign 2 Campaign 3 Campaign 4
    8. 9. key elements for success <ul><li>an active and open wall </li></ul><ul><li>good community management generates fans </li></ul><ul><li>ignite with attention </li></ul><ul><li>sparks with advertisements </li></ul><ul><li>apps as engine for engagement </li></ul><ul><li>using the viral effect of a social ecosystem </li></ul>
    9. 10. See you on Facebook!
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