customer valueas business driver    Online Tuesday #21 Iskander Smit - @iskandr     13 december 2011
learning objectproduct-ecosystemhyper relevantplayfuldesigned with meaning
4
6 verbs of Kevin Kellyscreening,interacting,sharing,flowing,accessing,generating.                         5
ownership >>> access                       6
designing the ecosystemthree principles how to deal with this new world                                                   7
1. focus on the service                          8
not this service!                    9
10
11
12
13
2. design for value                      14
holistic approach                    15
customer journey                 persona       service map AT-ONE  business model canvas                           16
17
pre-service period   service period   post-service period                                                     18
3. launch & learn                    19
dare to choosefocus        +        definition                     +   customer                           value           ...
in collaboration with your clients                                     21
metrics driven design                        22
connect in the coreappearance            what behavior              howmotivations            why              %          ...
pragmatic service design thinking   focus on the service     design for value      launch & learn                         ...
continue reading...http://www.youtube.com/watch?v=zXPfSrmzLo0   http://thisisservicedesignthinking.com/   http://www.busin...
thanks!      Iskander Smithttp://about.me/iskandr                          26
Online Tuesday 21 - Iskander Smit
Upcoming SlideShare
Loading in...5
×

Online Tuesday 21 - Iskander Smit

492

Published on

Presentation as held by Iskander Smit at Online Tuesday #21. Service Design for marketeers.

Felix Meritis, December 13, 2011.

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
492
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Online Tuesday 21 - Iskander Smit

    1. 1. customer valueas business driver Online Tuesday #21 Iskander Smit - @iskandr 13 december 2011
    2. 2. learning objectproduct-ecosystemhyper relevantplayfuldesigned with meaning
    3. 3. 4
    4. 4. 6 verbs of Kevin Kellyscreening,interacting,sharing,flowing,accessing,generating. 5
    5. 5. ownership >>> access 6
    6. 6. designing the ecosystemthree principles how to deal with this new world 7
    7. 7. 1. focus on the service 8
    8. 8. not this service! 9
    9. 9. 10
    10. 10. 11
    11. 11. 12
    12. 12. 13
    13. 13. 2. design for value 14
    14. 14. holistic approach 15
    15. 15. customer journey persona service map AT-ONE business model canvas 16
    16. 16. 17
    17. 17. pre-service period service period post-service period 18
    18. 18. 3. launch & learn 19
    19. 19. dare to choosefocus + definition + customer value + scope 20
    20. 20. in collaboration with your clients 21
    21. 21. metrics driven design 22
    22. 22. connect in the coreappearance what behavior howmotivations why % % 21 23
    23. 23. pragmatic service design thinking focus on the service design for value launch & learn 24
    24. 24. continue reading...http://www.youtube.com/watch?v=zXPfSrmzLo0 http://thisisservicedesignthinking.com/ http://www.businessmodelgeneration.com/ 25
    25. 25. thanks! Iskander Smithttp://about.me/iskandr 26
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×