Online Tuesday 21 - Iskander Smit
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Online Tuesday 21 - Iskander Smit

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Presentation as held by Iskander Smit at Online Tuesday #21. Service Design for marketeers.

Presentation as held by Iskander Smit at Online Tuesday #21. Service Design for marketeers.

Felix Meritis, December 13, 2011.

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Online Tuesday 21 - Iskander Smit Online Tuesday 21 - Iskander Smit Presentation Transcript

  • customer valueas business driver Online Tuesday #21 Iskander Smit - @iskandr 13 december 2011
  • learning objectproduct-ecosystemhyper relevantplayfuldesigned with meaning
  • 4 View slide
  • 6 verbs of Kevin Kellyscreening,interacting,sharing,flowing,accessing,generating. 5 View slide
  • ownership >>> access 6
  • designing the ecosystemthree principles how to deal with this new world 7
  • 1. focus on the service 8
  • not this service! 9
  • 10
  • 11
  • 12
  • 13
  • 2. design for value 14
  • holistic approach 15
  • customer journey persona service map AT-ONE business model canvas 16
  • 17
  • pre-service period service period post-service period 18
  • 3. launch & learn 19
  • dare to choosefocus + definition + customer value + scope 20
  • in collaboration with your clients 21
  • metrics driven design 22
  • connect in the coreappearance what behavior howmotivations why % % 21 23
  • pragmatic service design thinking focus on the service design for value launch & learn 24
  • continue reading...http://www.youtube.com/watch?v=zXPfSrmzLo0 http://thisisservicedesignthinking.com/ http://www.businessmodelgeneration.com/ 25
  • thanks! Iskander Smithttp://about.me/iskandr 26