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Online Tuesday 21 - Iskander Smit
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Online Tuesday 21 - Iskander Smit

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Presentation as held by Iskander Smit at Online Tuesday #21. Service Design for marketeers. …

Presentation as held by Iskander Smit at Online Tuesday #21. Service Design for marketeers.

Felix Meritis, December 13, 2011.

Published in: Business, Education
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  • Transcript

    • 1. customer valueas business driver Online Tuesday #21 Iskander Smit - @iskandr 13 december 2011
    • 2. learning objectproduct-ecosystemhyper relevantplayfuldesigned with meaning
    • 3. 4
    • 4. 6 verbs of Kevin Kellyscreening,interacting,sharing,flowing,accessing,generating. 5
    • 5. ownership >>> access 6
    • 6. designing the ecosystemthree principles how to deal with this new world 7
    • 7. 1. focus on the service 8
    • 8. not this service! 9
    • 9. 10
    • 10. 11
    • 11. 12
    • 12. 13
    • 13. 2. design for value 14
    • 14. holistic approach 15
    • 15. customer journey persona service map AT-ONE business model canvas 16
    • 16. 17
    • 17. pre-service period service period post-service period 18
    • 18. 3. launch & learn 19
    • 19. dare to choosefocus + definition + customer value + scope 20
    • 20. in collaboration with your clients 21
    • 21. metrics driven design 22
    • 22. connect in the coreappearance what behavior howmotivations why % % 21 23
    • 23. pragmatic service design thinking focus on the service design for value launch & learn 24
    • 24. continue reading...http://www.youtube.com/watch?v=zXPfSrmzLo0 http://thisisservicedesignthinking.com/ http://www.businessmodelgeneration.com/ 25
    • 25. thanks! Iskander Smithttp://about.me/iskandr 26

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