Online Tuesday 21 - Iskander Smit
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Presentation as held by Iskander Smit at Online Tuesday #21. Service Design for marketeers.

Presentation as held by Iskander Smit at Online Tuesday #21. Service Design for marketeers.

Felix Meritis, December 13, 2011.

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Online Tuesday 21 - Iskander Smit Presentation Transcript

  • 1. customer valueas business driver Online Tuesday #21 Iskander Smit - @iskandr 13 december 2011
  • 2. learning objectproduct-ecosystemhyper relevantplayfuldesigned with meaning
  • 3. 4
  • 4. 6 verbs of Kevin Kellyscreening,interacting,sharing,flowing,accessing,generating. 5
  • 5. ownership >>> access 6
  • 6. designing the ecosystemthree principles how to deal with this new world 7
  • 7. 1. focus on the service 8
  • 8. not this service! 9
  • 9. 10
  • 10. 11
  • 11. 12
  • 12. 13
  • 13. 2. design for value 14
  • 14. holistic approach 15
  • 15. customer journey persona service map AT-ONE business model canvas 16
  • 16. 17
  • 17. pre-service period service period post-service period 18
  • 18. 3. launch & learn 19
  • 19. dare to choosefocus + definition + customer value + scope 20
  • 20. in collaboration with your clients 21
  • 21. metrics driven design 22
  • 22. connect in the coreappearance what behavior howmotivations why % % 21 23
  • 23. pragmatic service design thinking focus on the service design for value launch & learn 24
  • 24. continue reading...http://www.youtube.com/watch?v=zXPfSrmzLo0 http://thisisservicedesignthinking.com/ http://www.businessmodelgeneration.com/ 25
  • 25. thanks! Iskander Smithttp://about.me/iskandr 26