Online Tuesday 21 - Iskander Smit

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Presentation as held by Iskander Smit at Online Tuesday #21. Service Design for marketeers.

Felix Meritis, December 13, 2011.

Published in: Business, Education
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  • Online Tuesday 21 - Iskander Smit

    1. 1. customer valueas business driver Online Tuesday #21 Iskander Smit - @iskandr 13 december 2011
    2. 2. learning objectproduct-ecosystemhyper relevantplayfuldesigned with meaning
    3. 3. 4
    4. 4. 6 verbs of Kevin Kellyscreening,interacting,sharing,flowing,accessing,generating. 5
    5. 5. ownership >>> access 6
    6. 6. designing the ecosystemthree principles how to deal with this new world 7
    7. 7. 1. focus on the service 8
    8. 8. not this service! 9
    9. 9. 10
    10. 10. 11
    11. 11. 12
    12. 12. 13
    13. 13. 2. design for value 14
    14. 14. holistic approach 15
    15. 15. customer journey persona service map AT-ONE business model canvas 16
    16. 16. 17
    17. 17. pre-service period service period post-service period 18
    18. 18. 3. launch & learn 19
    19. 19. dare to choosefocus + definition + customer value + scope 20
    20. 20. in collaboration with your clients 21
    21. 21. metrics driven design 22
    22. 22. connect in the coreappearance what behavior howmotivations why % % 21 23
    23. 23. pragmatic service design thinking focus on the service design for value launch & learn 24
    24. 24. continue reading...http://www.youtube.com/watch?v=zXPfSrmzLo0 http://thisisservicedesignthinking.com/ http://www.businessmodelgeneration.com/ 25
    25. 25. thanks! Iskander Smithttp://about.me/iskandr 26

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